
The Shahid Shah Show: Using Events to Build Relationships and Move Deals
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S1E11: Using Events to Build Relationships and Move Deals
On the episode host Shahid Shah addresses how events should focus on creating the conditions for trust and peer proof, rather than just generating leads or awareness. He advises companies to spend on small, intimate gatherings if they have product-market fit, and to listen more than pitch during these events. For buyers, he suggested prioritizing peer conversations over vendor pitches to gain real insights. The discussion emphasizes that trust and peer relationships, built over time at events, are crucial for both sellers and buyers in the healthcare industry.
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