AI Without the Magic Button: Practical Power for Localization and SEO

The AI boom promised a magic button. What we’ve learned is far more practical and much more powerful. We sit down with Brave’s Growth Product Manager, Andy Andersen to map the real gains teams can expect from AI in localization and SEO, where the technology still falls short, and how to explain the difference to executives who want results, not buzzwords.

Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.

Solutions Architects play a critical role in breaking down complex problems in the language services industry, requiring a multidisciplinary approach that goes far beyond traditional localization practices. Listen to our conversation with Erik Vogt, Solutions and Innovations Director at Argos Multilingual who shares his reflections after The Solutions Architect Roundtable.

How do you tackle managing an overflowing workload with limited resources? Discover the art of balancing productivity and working smarter with Petra Mesic, the Teamhead Localization at Puma. She reveals how her team crafts product copies for thousands of items across seasons and the strategic shift toward prioritizing high-impact markets.

Ever wondered how a one-person localization team can drive the success of Europe's leading crypto exchange? Meet Emma Wallerstein, Bitvavo's Localization Manager, who shares her journey in a world where localization is not just an afterthought but a key player in market expansion. 

How do you decide whether to trust the outputs of artificial intelligence in a world where AI is a "black box"? Join us as Eric Vogt, the new Solutions and Innovations Director at Argos Multilingual, unravels this conundrum. Eric shares how he's paving the way for innovative processes that enhance value both for clients and internally through AI, including code generation and the potential introduction of new service lines. 

Unlock the secrets of effective terminology management with Adobe's Senior Linguistic Quality Manager, Amy Grace O'Brien. Amy reveals the journey of making terminology an integral resource and the collaborative efforts required to establish it as a gold standard tool for both internal teams and external partners. 

How can executive support from day one transform your localization efforts? Join us as we chat with Diana Georgieva, Senior Manager of Content Localization at Pleo, who walks us through her journey of building a robust localization team, emphasizing the critical importance of early hiring and nurturing strong stakeholder relationships.

Join us for an enlightening conversation with Jennifer Vela-Valido, Spotify's Localization Quality Program Manager, as she reveals the secrets behind their evolved localization quality program. From the challenges of rapid language expansion to the refinement of style guides in collaboration with language specialists and marketing teams, Jennifer details her journey in bridging the gap between vendors, stakeholders, and local market reviewers to ensure a unified and culturally appropriate tone of voice.

Unlock the full potential of your localization team with insights from International Expansion & Growth Advisor, Kevin O'Donnell. If you've ever wondered how to transform your team from a background player into a strategic revenue powerhouse, this episode is your treasure map.