How InvestEngine Built A Billion-Pound Investing Platform

Investing apps are built to keep users coming back. But is constant engagement actually hurting long-term investors? In this opening episode of Retail Investors Decoded, Carl Hazeley sits down with Adam Lees, Head of Marketing at InvestEngine, to explore how the platform grew from a handful of customers to billions in assets under management by making investing simpler, cheaper, and less demanding. Adam shares how Reddit communities, ETF partnerships, and word of mouth helped build early trust, why trading-focused apps may be encouraging the wrong investor behaviors, and what really keeps customers invested for the long term.