0:00
28:43
Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London.
Hosted on Acast. See acast.com/privacy for more information.
Mais episódios de "Future Proof"
Não percas um episódio de “Future Proof” e subscrevê-lo na aplicação GetPodcast.