Wedge World: with Justin Lortie, Sarah Di Domenico, and Luca

Alex and Kevin are back from the long weekend, chomping at the bit to discuss their activities.. Kevin recaps his epic Fourth of July at Nathan’s Famous Hot Dog Eating Contest, and Alex talks about his relaxing weekend. They go on to talk about the Bear season 4, people complaining about Liquid Glass again, the Stella Artois Wimbledon can, the Tripadvisor rebrand by Koto, Rob McElhenney rebrands to Rob Mac, 50 Cent turns 50, the Indonesian Boat Racing Kid, and more!

Alex and Kevin bring you a solo episode, live from global headquarters in Greenpoint Brooklyn! They discuss the Hot Dog Eating Contest, Buffalo Wild Wings’ Mountain Dew Radler, Micheal Beirut taking a step back at Pentagram, Benson Boone’s Moonbeam Ice Cream Cookie, Linkin Park x Haribo, Heinz Mustard, Drake’s abs, Travis Scott’s Erewhon Smoothie, Subway’s Happy Gilmore mea;, and more! 

Our guest today is a multidisciplinary Creative Director by way of Portland by way of Miami by way of Ecuador, currently working at Nike as Senior Global Design Director.  He is driven by his love for design, a passion for teamwork, and a dedication to fostering vibrant communities. Diego is a maker; he’s always working on projects for the love of the game. Most notably, he had a passion project go viral in 2016 that spurred his career in sports creative. He designed a comprehensive concept for Inter Miami FC, even naming the club well before the official unveiling of its identity. Diego’s enthusiasm is infectious. We are excited to share this episode with you! 

Alex and Kevin are, once again, back for a solo episode. They catch up on all the stuff they missed since their last solo episode, which has been a while, and all of the new breaking stories happening now. They discuss the shows they are watching (Earnhardt, Tires, Call Her Alex, Paul American, and others), Joey Chestnut back at Nathan’s hot dog eating contest, Justin Bieber popping off at the paparazzi, Sydney Sweeney bath water soap, NBA Finals on court logo debacle, The Orlando Magic rebrand, the death of CosMc’s, Apple’s Liquid Glass. Diet Cherry Coke, The vitaminwater rebrand, Capri Sun da long way, Miller Lite gold, David and EPG, David Beckham’s Bee Up’s, and more!

Wedge is a brand and design studio based in Montreal, Canada. They create distinct brand signatures for the world we live in. Guided by the core belief that "everything can be special." Wedge has earned global recognition, winning Studio of the Year at The Dieline Awards for two consecutive years, among other accolades from D&AD, ADC New York, and more. They've partnered with founders like Matty Matheson and Blake Lively, built iconic brands like Vacation Sunscreen and Paro, and rebranded for iconic brands like Canada Dry and Mott's. We are so excited to welcome the co-founders, Justin Lortie and Sarah Di Domenico, along with (for the first time in Front and Center History) child Luca! Enjoy!

Alex and Kevin buss it down from a design and cultural perspective. You know they had to talk about Kincks Mania, The Rizzler still making waves, Mr. Beast’s new look, The Outdoor Boys hanging it up, the new Pope, HBO Max coming back, the Utah Mmmoth brand, White Castle x Heeley’s, Jaguar firing their agency, and more!

Talia Cotton is a designer, coder, and educator who is recognized as a leading specialist in the intersection of design and technology. In 2023 she founded Cotton, a creative agency pursuing purposeful design work with code. Talia also teaches intro and advanced coding at Parsons School of Design. She has been recognized by The One Club, TDC, Fast Company, and It's Nice That, and has inspired audiences around the globe on The Cotton Global worldwide tour.Talia joins us today to teach us about code and how she and her studio of like-minded designers use it to make excellent work. Their work is as unique as their approach. They are a pioneer agency in this exciting and emerging way of working creatively with code. We were thrilled to sit and talk with her about everything going on in her life and unpack why she has watched Sex and the City three times through, and never the final episode. Enjoy!

THE BOYS ARE BACK IN TOWN! Alex is back from Coachella, and Kevin is back from Tulum. The bougie boys are bringing the heat as they talk about what’s going on. Alex recaps Coachella, and the fellas talk about 100 dudes vs 1 gorilla, the kerning on Pope Francis’ tomb, Fyre Fest 2, Khloé Kardashian’s Khloud Protein Popcorn, the Amazon rebrand, the Heinz grill, Sperm Racing, and more!

Today, we are thrilled to welcome Justin Thomas Kay to the program! Justin is a YouTuber, creative director, and graphic designer based in Brooklyn. You may have seen him on GQ Rebranded, an episodic series about sports branding— how it works, the history behind it, and how he would approach it. Justin was born and raised in Milwaukee, Wisconsin, where he cut his teeth in designing posters, album art, and other stuff for his band Sincebyman. He then entered the editorial world and worked with like every cool magazine, Complex, Fader, New York Times Magazine, Mass Appeal, and Victory Journal, to name a few. Justin then moved to the brand side, working for Nike, Google, YouTube,  Apple, and Red Bull. We are stoked to talk to him about his work on J. Cole’s 2014 Forest Hills Drive and rebranding the Milwaukee Bucks. Justin is a legend. Enjoy!

We are thrilled to welcome Pete Freeman to the show! Pete, a willing 3rd, is a Center OG, the first employee. We are blessed with his presence this week as he’s in New York on business by way of sunny California! We talk about the rats of Erewhon, Alex is going to Coachella, Paul American, the Rizzler throwing out the first pitch at the Mets game, pool+, the subway footlong nachos, KFC toothpaste, Glen Powell’s Smash Kitchen, and more!