Joe Malmuth - CDO at Batteries Plus

After more than 25 years as a software engineer, Mary Grygleski made a career pivot into Developer Advocacy, and today she spends her time in the rooms where AI anxiety is the loudest. In this episode, Mary shares how a Chicago Java users group led her to IBM’s advocacy team, and why she sees technical advocacy as the bridge between engineers, marketing, and the executives trying to make sense of the latest buzzword.Through her work with the AI Collective, Mary hears from students and early-career developers who are asking whether they should keep studying computer science when agents can write code. Her answer is to keep going, and she explains why: today’s AI is powerful but non-deterministic, and humans still need to understand what they’re directing. She uses the Y2K comparison to show why deep technical knowledge keeps its value, and she describes the “last 20%” of hard problems, like concurrency and distributed computing, where human judgment still gives teams a competitive edge.Mary also shares her advice for managers leading teams through change. She explains why quality assurance matters more when AI is in the loop, how to widen the frame beyond coding, and why the best leaders understand each person’s strengths, make room for quieter voices, and create regular opportunities like brown bags and demo days for introverted engineers to share what they know. She closes with what she finds most rewarding about building community: working together rather than competing.Whether you’re a manager guiding a team through AI adoption, a student questioning your next step, or a technologist trying to stay relevant, this episode offers grounded, encouraging perspective from someone who has seen the industry from the keyboard and from the stage.Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on performance messaging, paid media channel strategy, and SEO / AI Search. 

Franchising is easy to misunderstand, and Joe Malmuth, Chief Development Officer at Batteries Plus, has spent seven years helping it grow in ways most people wouldn’t expect. In this episode, Joe explains why he thinks about growth as market optimization rather than market maximization, and how Batteries Plus evolved from a shopkeeper retail chain into a commercial sales business that has tripled first-year franchisee ramp.Joe shares the unlikely inspiration behind that shift: a gym signing up members before its doors opened. That sparked a new model where franchisees start selling to commercial customers within an average of 54 days, rather than waiting nine months for a storefront. He also walks through the AI initiatives he has named Watson, Edison, and Savannah, and why giving each one a personality and clear boundaries improves both the customer experience and team clarity. He also gets candid about leading a team through change: why he launches at 80% instead of waiting for perfect, why he wants the contrarian voices in the room, and how he organizes 10,000 ideas with a daily standing meeting with his AI. He closes with his approach to the anxiety AI creates inside organizations: be transparent, stay anchored to the mission, and make the next right decision.Whether you’re leading a multi-location business, introducing AI to a skeptical team, or trying to turn big ideas into results, this episode offers practical, honest perspective from a leader who is building in the middle of it.Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on messaging, paid media channel strategy, and AI Search discoverability.

In this episode, we sit down with Dhruv Joshi, co-founder and CEO of Cloudphysician, to trace his path from pulmonary and critical care physician to building AI for the hospital room. After years at the bedside, Dhruv saw how often patients deteriorate in the minutes no one is watching, and he explains why that gap comes from how hospitals are designed, not from anyone failing at their job. Dhruv shares how that conviction led to Nightingale, a video foundation model built specifically for hospital patient rooms. It acts as an intelligence layer on the cameras hospitals are already installing, helping care teams catch changes in a patient’s condition sooner while doctors and nurses stay in charge of clinical decisions. We discuss AI as a way to free caregivers for the human work only they can do, and why adoption depends on framing it as a care delivery solution rather than a technology rollout.He also reflects on what it takes to bring skeptical clinical teams along, why change management is becoming a leadership skill across health systems, and how he measures success through both clinical and financial ROI. If you're rolling out AI in a high-stakes environment, this episode offers a candid look at building technology around the people who will use it.Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on messaging, channel strategy, and market fit.

In this episode, we sit down with Zain Lakhani, Chief AI Officer at Pendo, to explore what it actually means to own AI strategy inside a mature SaaS company. At just 23, Zane leads an org that is figuring out where AI belongs in the product, the engineering workflow, and the business as a whole.Zain shares how his consulting background gave him a sharp instinct for telling real AI use cases from AI for AI’s sake, and how that led him to see a bigger opportunity at Pendo: reframing what the company has sold for years to a new, AI-native audience. He opens up about the early temptation to chase every shiny new model, why most of that work was throwaway, and how it still built a culture of fast experimentation.He also digs into leading teams through adoption. You’ll hear how his team grew daily Claude usage from 15% to 45% of the company, why resistance usually comes from a lack of proof rather than a fear of AI, and how to channel power users so they set an example of what good looks like rather than what reckless looks like. Along the way, he explains why prototyping has become one of the most undervalued skills on any team, and how Pendo’s once non-technical CEO became one of its biggest product contributors. He closes with the topic he thinks is being overlooked: governance and access permissions for AI agents.Whether you’re an executive without a technical background, a leader trying to move your team past the hype, or a professional wondering how to position yourself in an AI-driven market, this episode offers candid, practical perspective from someone building in the thick of it.Want more marketing resources? Check out nativedigital.com/resources for our free PDF frameworks on messaging, channel strategy, and market fit.

In this episode, we sit down with David Lee, Chief Creative Officer at Squarespace, to trace his journey from a restless teenager in suburban Montreal to leading one of the most design-forward companies in the world.David shares how skate culture and DIY design first opened his eyes to creativity, what he learned at the Rhode Island School of Design (including the life-changing lesson of drawing with his left hand), and how he carved his path through some of the world’s top creative agencies like Sid Lee, AKQA, and Wieden+Kennedy, before making the bold leap into tech.He also reflects on building Squarespace’s in-house creative team, embracing risk, and the role of self-awareness as the most valuable career investment. From navigating imposter syndrome to leading creative teams through technological disruption, David’s story is a masterclass in staying curious, adaptive, and human in a rapidly changing world.

In this episode, we explore the unconventional path of Jeremy Jones, who transformed his passion for punk rock, skateboarding, and counter-culture creativity into a thriving advertising and marketing career. Jeremy shares how making band flyers and touring with musicians became his informal MBA in marketing, teaching him branding, promotion, and creative problem-solving long before he understood what advertising actually was.Discover how Jeremy's creative partnership—formed through both bandmate chemistry and advertising collaboration—propelled him through agency ranks, culminating in representing Team USA at Cannes Young Lions. His journey spans radio promotion, boutique agencies, and eventually a global role at J. Walter Thompson before making the pivotal leap to building MailChimp's acclaimed in-house creative team, Wink.Jeremy reveals the philosophy behind MailChimp's distinctive "expert absurdist" brand voice and shares insights from memorable campaigns like "Email Is Dead" and "The Customer." He emphasizes the importance of bringing organization and belief to creative teams, understanding client businesses deeply, and marketing to marketers in ways that inspire rather than bore.The conversation offers invaluable guidance for creatives at every stage: students should lead with passion over perfection, early-career professionals must raise their hands for opportunities, and new leaders need to stay connected to the work while investing in relationships outside their industry. Jeremy's advice on "fishing in other rivers" and maintaining hobbies for creative rejuvenation provides a refreshing perspective on sustainable creative leadership.Whether you're an aspiring creative, agency professional, or in-house marketing leader, this episode delivers authentic wisdom from someone who built his career on curiosity, relentless work ethic, and never forgetting the scrappy, DIY spirit that started it all.

In this episode, we sit down with Emma Donelan, Marketing and Communications Director at Data.org, to explore how data and artificial intelligence are being harnessed to address some of the world's most pressing social challenges. Emma shares the powerful work Data.org is doing through global innovation challenges and capacity-building initiatives that bridge technology and humanitarian impact.Discover how Data.org partners with philanthropic organizations and corporate entities to scale transformative data and AI solutions across five global hubs, including India and Africa. Emma highlights their focus on critical intersections between climate and health, along with innovative approaches to interdisciplinary training and workforce development that are creating new opportunities in underserved communities.The conversation features compelling success stories, including an AI-powered platform in Mumbai revolutionizing access to sexual and reproductive health information. Emma emphasizes the crucial importance of localism in technology deployment, ensuring solutions are culturally relevant and community-driven rather than imposed from outside.Emma also shares her fascinating personal journey from studying art history to venture capital and ultimately to leading communications for social impact technology. She reveals how her great-aunt's influence sparked her enduring passion for creativity and meaningful work, demonstrating that unconventional paths can lead to profound impact.Whether you're interested in AI for social good, international development, or building a purpose-driven career, this episode offers valuable insights into how technology can be deployed ethically and effectively to create positive global change while generating economic opportunity.For more marketing resources, check out nativedigital.com.

Join us for a fascinating conversation with David Boyle, Director at Audience Strategies, a data company that builds capabilities that merge traditional audience research with AI-powered analysis. David shares how his love for mathematics' predictability became the foundation for a diverse career spanning AI, data analytics, strategy consulting, philanthropy, politics, and even the music industry.Listeners will gain valuable insights into David's strategic framework, including his innovative "now, next, and never" audience segmentation approach that drives effective strategy development. He emphasizes the critical importance of deep audience insights in shaping business decisions and shares practical wisdom on focusing skills development, building meaningful professional relationships, and understanding the inherent limitations of data-driven decision making.Throughout the conversation, David underscores a key career principle that has guided his success: the transformative power of working alongside talented people. His perspective offers a refreshing take on how analytical skills can be applied creatively across industries while maintaining intellectual honesty about what data can and cannot tell us.Whether you're interested in data science, strategic consulting, or simply curious about building a non-linear career path, this episode provides compelling insights from someone who has successfully brought mathematical rigor to wildly diverse professional challenges.For more marketing resources, check out nativedigital.com.

In this engaging episode, we follow Andrew McKechnie's remarkable career trajectory from his early days as a marketing student at Auckland University of Technology to becoming a strategic marketing leader driving innovation in climate technology. Andrew's journey showcases the power of adaptability and continuous learning in building a truly global marketing career.Discover how Andrew's foundation as a copywriter evolved through strategic roles across diverse markets, from Singapore's dynamic advertising scene to the competitive U.S. market. He shares insights from his tenure at tech giants like Apple, where he played a pivotal role in launching the company's first major environmental campaign, and Verizon, where he successfully built and led an innovative in-house marketing team.The conversation explores Andrew's core philosophy of consistency, adaptability, and relentless skill development—principles that have enabled him to thrive across different cultures, industries, and marketing challenges. He reveals how these values have guided his career decisions and continued success.Currently leading branding and storytelling efforts at AIRCO, a cutting-edge company converting CO2 into synthetic fuels, Andrew demonstrates how marketing expertise can drive innovation adoption in emerging industries. His perspective offers valuable insights into positioning breakthrough technologies and building compelling narratives around climate solutions.Whether you're starting your marketing career, considering international opportunities, or looking to apply your skills to emerging industries, this episode provides inspiration and practical wisdom from a marketer who has successfully navigated global markets and technological transformation.For more marketing resources, check out nativedigital.com.

In this fascinating episode, we explore the intersection of historical wisdom and modern business leadership with John Lewis Gaddis, Professor at Yale University and renowned author whose book, "On Grand Strategy," has unexpectedly captivated the business management community. Gaddis reveals how centuries-old strategic principles remain profoundly relevant for today's executives and entrepreneurs.Discover Gaddis's elegant definition of strategic thinking as "the art of getting from where you are to where you want to go," emphasizing the crucial balance between ambitious aspirations and realistic capabilities. Through compelling historical examples—from Napoleon's catastrophic overreach to Lincoln's masterful long-term vision—he illustrates common strategic pitfalls that continue to plague leaders across industries.The conversation delves into Gaddis's passionate advocacy for broad liberal education, particularly the study of history, as essential training for developing the common sense and adaptability that effective leadership demands. He argues that understanding historical patterns provides invaluable context for navigating today's complex business challenges.Gaddis also offers sobering warnings about the dangers of overreliance on technology and the corrosive effects of social media on strategic thinking. His perspective challenges leaders to think beyond digital solutions and consider the enduring human elements of successful strategy.Whether you're a CEO, entrepreneur, or aspiring leader, this episode offers timeless insights for developing strategic thinking skills that transcend technological trends and industry shifts.For more marketing resources, check out nativedigital.com.