213. Why Thinking Like a Freelance Copywriter Is Holding You Back

Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: The freelancer mindset that's keeping you trapped  What it actually means to think like a business owner  The questions business owners ask that freelancers don't How being around people who already think like business owners accelerates your transformation   Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno. Listening after enrollment closed? Join the waitlist and we'll let you know when spots open again.   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now!   Tune in To Learn: Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy) How proximity to the right people rewires your brain to believe bigger things are possible Why consumption isn't enough anymore—you need connection, collaboration, and real conversations How Krystle used proximity and positive propaganda to build the business she has today   >> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church   

Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real.   This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career.   Press ‘PLAY’ to listen to the episode now!   In this episode, we're covering: What is possible on the other side of a transition season The questions to ask yourself right now to clarify your own vision (what's your gap? who are you becoming? what does your environment look like?) What you actually need to get there: the right environment, ongoing support, and the right relationships The invitation to stop doing this alone and step into the space that will support your becoming   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.  >> GET YOUR EARLY BIRD TICKET TO JUNO LIVE: Krystlechurch.com/Juno-Live  >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno  Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to show you how to finally move forward.   *This is Part 5 of The Shift Series—a 6-part mini-series on moving through transition instead of staying stuck in it. Tap ‘PLAY’ to listen now. Tune in To Learn: The honest difference between being stuck and being in transition (and how to diagnose where you really are) The three reasons you've been stuck so long: waiting to be ready, doing it alone, and preparing instead of acting Why "ready" never comes—and why moving is HOW you get ready What it actually takes to get unstuck: start NOW, change your environment immediately, get support   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.  Ready to finally move forward? Join the waitlist for our private female and non-binary copywriter community, Juno! This is an exclusive membership for those working in the copywriting industry and a chance for copywriters to get strategy, coaching, referrals, and build their network with like-minded peers. >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become.   This is Part 4 of The Shift Series—a 6-part mini-series on building the relationships as a female copywriter that support your becoming.   >> Press ‘PLAY’ to listen now <<   In this episode, you’ll learn: Why comfortable proximity doesn't create growth (it creates stagnation) The four types of relationships you need during transition: people who challenge you, share perspectives, collaborate with you, and reflect your next version What makes friendships feel expansive vs. draining How to actually find these relationships (and why you have to be intentional) Why I created Juno—the space I looked for for years and couldn't find   Ready to surround yourself with the right community of copywriters? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom to get the behind-the-scenes of building a copywriting business that gives you more than it takes. ********** Like this show? Write a 5-star review — even just one sentence helps me bring you more content each week.    Resources & Follow: → Join the BEST Membership for Women & Non-Binary Copywriters: https://krystlechurch.com/Juno → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Follow on IG: https://www.instagram.com/krystle.church 

Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for.   In this episode, we're covering: Why transition is actually identity work (not just a strategy problem) What it means to undo who you've become in a beautiful collection of changes to become who you want to be Why you can't hold onto the old version while stepping into the new one (and what happens when you try) The fears that keep us clinging to who we were (losing yourself, outgrowing people, being too much) How identity transformation actually happens (new experiences, mirrors, practice)   This is Episode 3 of The Shift Series—a 6-part mini-series on navigating the gap between who you've been and who you're becoming. >> PRESS PLAY TO LISTEN NOW << Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom for weekly behind-the-scenes insights on building a business that supports who you're becoming (not just who you've been).   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get on the waitlist for the best female-only copywriting community in our industry → https://krystlechurch.com/Juno → The KC Website: https://krystlechurch.com/Junottps://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

You can have the best strategy, work the hardest, and be completely committed to your growth—but if your environment isn't supporting the transformation you're trying to make, you're going to stay stuck. Because transition isn't a strategy problem. It's an *environment* problem.   In this episode, we're covering: The truth about becoming: you can't create new beliefs in old environments Why you literally cannot step into a new season while you're still in your old environment What happens when you try to become someone new in a space that only knows the old you How the women who move through transition fastest approach their environment differently This is Part 2 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.   >> LISTEN TO THE EPISODE NOW <<   Not on my email list yet? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom — I have something coming soon and you won't want to miss it.    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Follow on IG: https://www.instagram.com/krystle.church 

I've been in a transition season for two years. And for most of that time, I kept asking myself the same question: "Why is this taking so long?" If you've been feeling restless in your business, like you've outgrown what you've built but can't quite reach what's next—this episode is for you.   Tune in To Learn: The emotional and logistical signs you're in a transition season (and why recognizing them changes everything) Why transition seasons feel so lonely—and why it's hard to talk about with people who aren't in one themselves What it actually means to live in the gap between who you were and who you're becoming Why the discomfort you're feeling isn't failure—it's growth What's possible on the other side of transition (and why it's worth staying in the gap) This is Episode 1 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.   >> Pres 'Play' Now   Not getting The Copy Classroom Newsletter yet? It’s where Copywriters learn to think like Business Owners. Get Edition 01 instantly here: Krystlechurch.com/copyclassroom    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Follow on IG: https://www.instagram.com/krystle.church 

If you’ve ever felt like you’ve outgrown the room you’re in but weren’t sure where to go next → this episode is for you.   Today, I’m pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I’ve been quietly building for copywriters who're ready to move differently.    You’ll hear the story behind why I created it, what makes it different from every other community out there, and how it’s designed to support the next version of your business. If you’ve been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play’ to get all the details.   Tune in To Learn: How Juno is different to other copywriter communities What happens when you step into a room that reflects who you’re becoming The two curriculum tracks launching inside Juno (and how to know which one’s for you) What the full 6-month experience looks like—coaching, critique, community, and curriculum Why this isn’t just support—it’s belonging, momentum, and strategy that moves with you   ********** 🌙 Doors to Juno open soon & the waitlist is now live! Founding spots are limited, so if you’re feeling the pull… now’s the time to step in. Krystlechurch.com/juno-waitlist    Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can’t do this next version alone.   In this episode, I’m sharing how to recognize the season you’re in—and how to know when it’s time to find your people again. Especially if you’ve been trying to figure it all out on your own lately, this one’s for you.   Tune in To Learn: The 6 tell-tale signs it’s time to find your community The No.1 thing missing in our Copywriting Industry Different ways to tap into or create a new community Why I made Juno and who it’s for   ********** Get on the waitlist for my new Copywriter Community, Juno that’s opening Founding Member seats soon: Krystlechurch.com/junowaitlist    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church    Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.