Frameform podcast

Andy Margetson: When state of the art meets mass appeal

09/10/2024
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While the concepts of mass appeal and state of the art don’t always dance well together, today’s guest has proven that you can accomplish both. 

If you’re a dancefilm enthusiast you’ve very likely to have seen Andrew Margetson’s films, which are quickly identified by their high caliber dance and flawless cinematography. If you’re a curator, you have likely included a few of them in your programming over the past decade. 

Andrew’s short dancefilm oeuvre includes the following we cover in this episode: Stavropol, Lil Buck with Icons of Modern Art, Duet, Reborn and Step By Step with Lauren Cuthbertson.

In addition to being popular on the festival circuit and persistent audience favorite, he also has a successful career making commercials, many of which feature dance and movement.

Today we cover all of this, plus an exciting change of direction for his next project. Andrew is usually the one behind the scenes sharing others stories. Today, we’re turning the focus to hear his perspective.

 

Learn and Explore More:

Andrew Margetson Website
@andymargetson on Vimeo and Instagram

Watch Nokia MTV Commercial

Watch Andy’s short dancefilms

 

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