302. How to take your studio from breakeven to 20% profit with Julian Barnes of BFS Network

We welcome Bridge Hudson, founding instructor of Hong Kong’s leading cycling brand XYZ, to discuss how they create consistent five-star experiences, their recruitment tips and what makes the perfect member journey.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution Ride High Magazine, The Fit Guide’s cycling media partner   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram   GUEST RESOURCES Bridge Hudson on Instagram XYZ

Jack Thomas breaks down his — and Thailand’s — first ever HYROX race, from the perspective of being a competitor, a spectator and also a HYROX Training Club owner.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram   GUEST RESOURCES Julian Barnes on LinkedIn BFS Network Get Your BFS Report Take Part In Their Next Report

As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025!   GUEST RESOURCES Emma Barry on LinkedIn Trouble Global   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Sales are the lifeblood of your fitness business. Through both personal experiences and evaluations at The Fit Guide, Jack has seen common sales mistakes that need fixing! Jack Thomas highlights common gym sales errors and tips to fix them so your business can survive and thrive, and you can help more people.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don’t need any PR out reach—the media are seeking you out!   GUEST RESOURCES Mark Fisher on LinkedIn Business For Unicorns The Little Book Of Marketing Secrets   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

The step from trainer to fitness manager is a tough one. The jump to gym owner is even harder. In this episode, host Jack Thomas explains how to navigate these stages of growth for success.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

We welcome Richard Cowley, APAC Events Director for HYROX, to discuss the growth of HYROX in Asia, stats on HYROX in the region, how to get the most from HYROX affiliation and new opportunities with ‘Performance Centers’ and personal training.   GUEST RESOURCES Richard Cowley on LinkedIn HYROX HYROX365: Become an affiliate gym   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Sales are the lifeblood of your business, essential for survival and enable you to HELP more people become fitter, stronger and healthier. If you struggle to get sales over the finish line, this episode is for you.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram