How Popular Marketing Books Can Wreck Advisors’ Businesses (With Examples)

Since one of the perks of subscribing to my Financial Advisor Marketing newsletter is direct access to asking me any question you have via email, I have direct access to financial advisors biggest worries, fears, and yes, questions about marketing.  In fact, there are 5 marketing questions financial advisors constantly ask me that I consider as “wake-up calls” you need to hear.  Why?  Well, if you have any of these questions, it tells me you’re making some fundamental marketing mistakes that can plant the seeds of destruction in your business (even if you’re succeeding today).  In today’s show, you’ll discover what these 5 questions are and how to address them before they gobble up your business.  Listen now. Show highlights include: How to solve almost every marketing problem you encounter by simply talking to this specific group of people (6:04)  The “Other Person’s World” secret for pumping out engaging and persuasive content that fills your calendar with high-quality appointments (7:03)  Why unfounded optimism can cause your entire business to crumble from the bottom up (9:04)  How perfectionism steals more wealth from financial advisors than anything else (and why the “fire, then aim” approach prevents this)  (13:05)  The counterintuitive way your current results stifle and suffocate explosive growth (18:47)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

During my Inner Circle Member Office Hours (which happen exclusively for Inner Circle members on the second Tuesday of each month), a member asked me how I’d market an advisor with $100,000 in capital.  And so, I wanted to give you the exact step-by-step framework I’d use if I had an extra $100,000 to spare for an advisor.  Best part? You don’t need nearly this much capital up front to successfully drum up demand for your services. But if you have an extra $100,000 lying around, this will be the most single profitable podcast you listen to. Listen now. Show highlights include: The first person you should hire in your financial advising business if you want to grow your business even faster (2:28) The absolute worst thing to delegate to someone else that can sow the seeds to your business’s downfall (4:58)  Why creating checklists and cheat sheets as your lead magnet repels high-quality clients away and attracts headache clients (6:53)  How to create and design a lead magnet that brings in business for years (7:35)  How my ad got 6,492 clicks in the past 7 days for only four cents a pop (and how to “mimic” my results in your business) (11:38) The “Niche Credibility” secret for becoming wildly popular to your niche (18:45)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57M

While I love when financial advisors read marketing books to level up their skills…  Most of the advice isn’t just downright wrong for the financial industry, but it can have the opposite intended effect! That means reading books like “The E-Myth,” “Who Not How,” “$100M Offers,” and “Building A Story Brand” can actually hurt your marketing, strangle your business, and breed resentment in your clients?  How?  I explain how this happens in today’s episode.  Listen now. Show highlights include: Why reading books like “The E-Myth” & “Who Not How” can set your wealth back by years in your financial advice business (2:32)  How Gary Vee, Russell Brunson, and Grant Cordone will sabotage your financial advice business if you let them (4:38)  This is the single most lethal “marketing” strategy parroted by gurus that will instantly tank your bottom line (6:38)  The psychological “Effort Heuristic” secret that explains why taking longer to reach your client’s goals makes them value you more (11:09)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

I’m not the richest person in the world, but I have done well with my money.  Since you’re probably talking to your clients about their finances all day, I wanted to give you some “ammo” when talking to them.  In today’s show, I reveal the 5 things I’ve done well with money (including some things the typical financial advisor never considers). And I also share the 5 things I’ve done poorly with money (which, again, includes some things the typical financial advisor never considers).  Want to discover some “unusual” ways to create (and destroy) wealth?  Listen now. Show highlights include: How the “jimmy” the cost of your services to attract higher quality clients (3:07)  Asking yourself this question before hiring a mentor or coach prevents you from creating a life you secretly despise (5:17) Why investing in yourself almost always generates more revenue than even the best stocks (7:45)  How to make more money in your financial advising business by simply upgrading your mattress (11:23)  Why having a high variable cost leads to a more fulfilling and less stressful life than a high fixed cost (16:04)  The biggest money-eating mistake parents make (19:26)  This is the single best investment you can make—according to Warren Buffet (20:54)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

According to one of the greatest psychologists of all time, there are 3 major dysfunctional beliefs that directly ramp up distress and destructive behavior.  His name was Dr. Albert Ellis and he was the creator of cognitive behavioral therapy—or how your thoughts, feelings, and beliefs influence your behavior.  And you know what?  A lot of financial advisors believe in at least one of these 3 major dysfunctional beliefs (and many believe in them all).  Worst part?  Even believing in a sub-belief of one of these 3 major dysfunctional beliefs is enough to make your clients hate your gut.  In this episode, you’ll discover what these 3 major dysfunctional beliefs are and how to suplex them from your subconscious if you believe in any of them.  Listen now. Show highlights include: Do you have one of these 3 dangerous beliefs that not only prevents new clients from hiring you but also makes your current clients jump ship? Find out here… (4:01)  Why amateur marketing videos recorded with an iPhone, by and large, outperform fancy videos with all the bells and whistles (6:29)  One bonafide way to forever get over your insidious people-pleasing habit before it undermines your entire business (9:25)  How you’re accidentally making your clients feel judged when you offer financial advice instead of supported (14:04)  Why only doing “revenue-generating activities” is not only weird but foolish if you want to grow your business (14:38) The “Coddling Cocktail” of factors that will shatter your dreams and business right in front of your face (18:35)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

You could be several times as successful, wealthy, and free as you are right now if you just tweaked a few things in your business.  But most advisors waste too much time thinking about what could be tweaked to increase their leverage instead of just doing it.  This is something nearly every billionaire has had to figure out.  The good news is that in today’s 300th episode special, I reveal how to be successful—straight from a billionaire’s perspective.  Want to actually enter the top 1% instead of it being a far-fetched dream? Listen now. Show highlights include: How reading this article—and doing nothing else—will make you a more successful financial advisor than 99% of advisors (6:20)  The “Compounding Yourself” secret for becoming wealthier than investments could ever even dream of making you (7:41)  Why the most successful financial advisors fail the most often (13:59)  How to actually penetrate the top 1% of wealth in your home state (and the cold, hard truth about why you haven’t gotten there yet) (19:02)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

If you’re a new financial advisor, there are a lot of obstacles that can prevent you from becoming as wealthy as you possibly can.  But there has also never been more opportunity throughout all human history.  And since I want you to become the single most successful financial advisor you can be, I’m sharing some of the secrets which are directly responsible for the success of my business and every financial advisor’s business I’ve helped along the way.  Best part? You won’t hear any of this in your favorite guru, from finance school, or in any webinar you attend.  Listen now. Show highlights include: This quick litmus test reveals with near crystal clear certainty whether your business will succeed or fail (5:07)  The “D&D” game to business that will make you one of the wealthiest financial advisors as long as you stick with it (7:43)  The “Funeral List” mindset trick to finally stop caring what others think (and how this makes your business’s bottom line skyrocket) (9:54)  How this 2 pains lesson from Jim Rohn helps you figure out whether you’re cut off for being a business owner or not (11:21)  Why you don’t need to be “valuable” in order to become stinkin’, filthy rich as a financial advisor (13:59)  How tactical thinking will slowly bankrupt your business (and the only proven way to guarantee long-term success) (18:59)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

Every industry is strife with skepticism. And this is particularly haunting for the financial advice business because hiring you goes against human nature.  Couple this with many financial advisors using an anti-persuasive sales process, and it’s no wonder finding high-quality clients feels impossible.  But there’s a secret to reduce your prospective clients’ skepticism, earn their trust, and help them defy their own human nature.  And in this episode, I reveal this secret so you can profit wildly from it.  Listen now. Show highlights include: The simple, yet bulletproof method for reducing your prospects’ skepticism (and why this is even more important in the financial world than other industries) (4:29)  Gary Halbert’s “lazy” marketing secret for getting your clients to pay you to tell you their most pressing fears (6:38)  How to create an environment that reduces skepticism and speeds up the sales process (12:19)  This psychological “glitch” of the human psyche explains why prospective clients are so skeptical to hire you (here’s how to “disarm” this glitch) (13:58)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

How would your business grow if you booked—and converted—as many appointments as you can possibly handle?  Well, I have good news:  In today’s show, I reveal the exact technique I’ve used to book thousands of appointments for myself and other financial advisors. Best part?  It’s a deceptively simple, yet wildly effective 5-step method. And you’re just one click away from using this technique in your own financial advising business.  Listen now. Show highlights include: Asking your clients this question can fill your calendar with as many appointments as you can handle (3:10)  The deceptively simple technique I’ve used to book thousands of appointments for myself and other financial advisors (5:13)  5 key things your marketing must do before someone books an appointment to all but guarantee they become clients (with real-life examples) (6:23)  How to double your conversions by simply adjusting your headline (13:20)  The quickest win for financial advisors who use LinkedIn as their main social media marketing channel (it takes less than 10 seconds) (15:11)  How to boost your conversion rate from under 20% to over 50% in the next 90 days (or less) (20:15)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

Financial advisors aren’t typically the best marketers… But could you be a horrible marketer?  Since I usually dish out marketing advice, I wanted to flip the script today and reveal the top 10 signs you’re a horrible marketer.  Why?  Because if you’re making any of these 10 mistakes, you still have time to fix them before your business goes kaput.   Listen now. Show highlights include: The weird lesson my actual Veto Pro toolbox reveals about marketing your financial services (2:24)  How redesigning the cover of your lead magnet can cause an avalanche of new subscribers joining your email list (6:42)  The #1 deadliest marketing mistake financial advisors make that can cause your business to go belly up (7:34)  How to have your most profitable year (even if every marketing metric you track is crashing to the ground) (8:54)  How to boost your landing page conversion rate to 20% while dwindling the cost per click to a mere 50 cents (15:40)  The “Scientist Mindset” secret for transforming cost-sucking ads into your new client generation machine (18:40)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT