Rayna Schroeder: Helping Leaders Find Joy and Purpose

Amy Lynn Durham shares how she went from corporate life to leading a coaching team helping executives bring compassion, clarity, and calm to work. She opens up about building her firm, finding purpose, and helping others recognize their gifts—proving leadership can feel both human and inspired. — Amy Lynn Durham Links: Website: https://createmagicatwork.net/ LinkedIn: https://www.linkedin.com/company/create-magic-at-work/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — Chapters 02:16 The Journey from Solopreneur to Executive Coaching Firm 07:11 Navigating the Transition from Corporate to Coaching 11:18 The Importance of Coaching in Leadership 15:03 Understanding Change in Corporate Environments 17:33 Supporting Aspiring Leaders and Entrepreneurs 19:59 Integrating Spiritual Intelligence in Leadership 21:07 The Synergy of Book and Podcast 24:45 Compassion as a Leadership Tool 26:06 Framework for Maintaining Inner Peace 28:21 Coaching for Teams vs. Individuals 30:30 Advice for Women Feeling Stuck in Leadership 34:56 Final Thoughts and Resources

Donna Raucher, CEO of Global Promotional Sourcing, shares how she stepped into leadership, kept her team close through tough times, and turned a family-run company into a national success. From casino rewards to community work, Donna talks teamwork, dogs at the office, and finding creative solutions. — Donna Raucher Links: Website: https://www.gpspromotions.com/ LinkedIn: https://www.linkedin.com/in/donna-raucher-533b89a2/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:21 The Journey of Global Promotional Sourcing 05:13 Becoming CEO: A Personal Transition 10:01 Navigating Challenges in Business 12:33 The Importance of Team Dynamics 16:15 Creating a Positive Work Environment 20:34 Community Engagement and Giving Back 26:08 Advice for Aspiring Female Leaders 34:50 The Power of Imagination in Business  

Andrea De La Cerda shares her journey from ad agency life to building The Clover Agency and Kandula Communications. With heart and purpose, she explains how mindset shifts shaped her business success and how her work now helps underserved communities find jobs, hope, and lasting change. — Andrea De La Cerda Links: Website: https://www.kandulacommunications.com and https://www.cloveragencyinc.com LinkedIn: https://www.linkedin.com/in/andrea-de-la-cerda-1380219 — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:06 - The Journey of Starting Clover Agency 05:08 - Mindset Shifts and Overcoming Challenges 10:57 - The Importance of Community and Support 16:51 - Branding and Storytelling in Business 21:37 - Addressing Workforce Development Challenges 24:43 - Supporting Underserved Communities 30:15 - Scaling Beyond California 31:23 - Lessons Learned as an Entrepreneur 33:49 - Advice for Aspiring Communicators and Entrepreneurs

Dr. Alexandra Elinsky joins us to talk about founding Empower Human Potential, her passion for coaching, and why confidence is key to success. With clients in over 20 countries, her mission is clear—help people rise and lead. She also shares the journey behind her book series Girl Grit. — Dr. Alexandra Elinsky Links: Website: https://empowerhp.org  LinkedIn: https://www.linkedin.com/in/alexandraelinsky/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:10 - The Birth of Empower Human Potential 04:27 - Coaching Across Generations: Teenagers to Executives 07:05 - Overcoming Self-Doubt: The Common Challenge 11:26 - Tailoring Coaching for Individual Needs 14:11 - The Journey of Writing: From Idea to Publication 20:06 - The Impact of Books vs. Coaching 23:18 - The Value of Accessible Coaching 24:28 - The Impact of Authorship and Legacy 28:08 - Leadership Qualities for Women 30:24 - Navigating Challenges as Women in Business 36:34 - Embracing Entrepreneurship and Overcoming Fear    

Diane Yetter shares how she turned a no into a thriving business helping companies navigate sales tax. She explains why education matters, how free content builds trust, and offers advice for women growing in male-dominated fields. A clear, real look at what it takes to lead with knowledge. — Diane Yetter Links: Website: https://www.salestaxinstitute.com/ LinkedIn: https://www.linkedin.com/in/dianeyetter/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:11 - Diane Yetter's Journey into Sales Tax 03:32 - Navigating Competition in Sales Tax Training 09:07 - Understanding Sales Tax Complexity in the U.S. 12:11 - The Impact of Digital Goods on Sales Tax 14:24 - Challenges in Sales Tax Compliance 16:42 - Choosing the Right Sales Tax Software 20:12 - Monthly Sales Tax Obligations 21:39 - Interstate Sales Tax Collection 24:41 - Rewards and Challenges of Running a Business 29:12 - Advice for Women in Male-Dominated Industries 34:21 - The Importance of Knowledge Sharing 42:41 - Mentorship and Recognition in Sales Tax    

Dr. Rosie Ward shares how toxic workplaces led her to launch Salveo Partners. She breaks down the real reasons people struggle with change, what it means to lead with courage, and how we can “upgrade” our mindset to grow, connect, and lead more effectively in work and life. — Dr. Rosie Ward Links: Website: https://salveopartners.com/ LinkedIn: https://www.linkedin.com/in/rward/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:06 - Experiences in Toxic Work Environments 04:22 - Salvio Partners: Mission and Services 09:23 - Understanding Leadership and Faulty Programs 16:32 - Courageous Leadership: Definition and Importance 19:14 - Key Messages from Dr. Ward's Work 25:39 - Navigating Change in Organizations 33:24 - Advice for Women in Leadership 35:11 - Future Plans and Closing Thoughts

Jessica Minkus, CEO of Bookminders, joins us to talk about her rise through the company, the power of flexible work, and what it takes to lead with intention. She shares how she balances leadership and family, and why understanding people is key to strong, lasting success. — Jessica Minkus Links: Website: https://bookminders.com/ LinkedIn: https://www.linkedin.com/in/jessica-minkus/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:07 - Jessica's Journey from Accounting to CEO 06:42 - Navigating Challenges During COVID-19 11:08 - The Unique Employment Model of Book Miners 16:10 - Leadership Qualities and Team Management 19:40 - The Role of Economics in Business Decisions 26:29 - Work-Life Balance and Advice for Women 30:58 - Future Goals for Book Miners

Morgan Massie shares her journey from corporate frustration to building thriving businesses rooted in leadership and connection. In this episode, she talks about founding Leadership & Training Concierge, co-creating Empowered Ventures, and the power of coaching, partnerships, and showing up with purpose. — Morgan Massie Links: Website: www.leadershipandtrainingconcierge.com LinkedIn: https://www.linkedin.com/in/morgan-massie-1900044/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE:  03:01 - The Journey to Leadership Development  05:58 - Creating Leadership and Training Concierge  09:05 - Building Networks for Success  11:56 - The Five Coaching Conversations  16:59 - Empowered Ventures and Supporting Women Entrepreneurs  21:06 - The Impact of Authentic Leadership  25:04 - Balancing Multiple Roles  27:45 - Creating Meaningful Connections    

Wendy Nguyen shares her journey from accountant to entrepreneur and business coach. She explains her 3P formula, Passion, Profit, and Purpose and how it helped her build several successful businesses. From launching a CPA firm to supporting film and art, Wendy offers real insight into building a life and business with meaning. — Wendy Nguyen Links: Website: www.nctp-cpas.com LinkedIn: https://www.linkedin.com/in/wendynguyenofficial/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 02:50 - The Importance of Curiosity and Learning 06:21 - Transitioning to Business Coaching 10:33 - The 3P Formula: Passion, Profit, Purpose 15:15 - Key Money Tips for Business Owners 17:41 - Turning Hobbies into Successful Businesses 21:28 - The Importance of Teamwork in Business 25:06 - Advice for Women Entrepreneurs 28:08 - Wendy's Experience in Film Production 32:56 - Unique Challenges Faced by Women in Business 39:37 - Conclusion and Future Aspirations    

Rayna Schroeder, CEO of Positive Impact Leaders, helps purpose-driven leaders move from frustration to fulfillment. With 30+ years in leadership development, she guides clients to clarity, energy, and sustainable change. Tune in to hear her insights on leading with impact and rediscovering joy in work and life. — Rayna Schroeder Links: Website: https://positiveimpactleaders.com/ LinkedIn: https://www.linkedin.com/in/raynaschroedercoach/ — PODCAST INFO: Podcast website: https://www.womleadmag.com/podcast/ Apple Podcasts: https://apple.co/3YJHMoy  Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B  RSS: https://feeds.libsyn.com/409442/rss  YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t — CONNECT: - YouTube: https://www.youtube.com/c/WomELLE - LinkedIn: https://www.linkedin.com/company/womelle - Twitter: https://twitter.com/womelle - Facebook: https://www.facebook.com/womelle - Instagram: https://www.instagram.com/realwomelle/ — OUTLINE: 01:09 - The Journey to Positive Impact Leaders 06:18 - The Impact of Leadership Styles 11:46 - Overcoming Leadership Challenges 14:34 - The Evolution of Leadership Development 19:12 - Actionable Takeaways from Workshops 21:33 - Strength-Based Leadership Philosophy 23:21 - Women in Leadership and Self-Doubt 26:07 - Servant Leadership Philosophy 27:29 - The Ripple Effect of Women Leaders 32:22 - Common Challenges for Leaders 34:15 - Taking the First Step in Leadership