Charging More Doesn't Automatically Make You Premium

*RESOURCES* *BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide  ------------------------------------YouTube is changing, and creators need to keep up. In this video, we're breaking down some of the biggest YouTube updates in 2026, from A/B testing and dynamic thumbnails to AI-powered tools, creator partnerships, YouTube Shopping and likeness detection.Whether you're a new creator or already growing your channel, here's what these changes could mean for your content strategy.------------------------------------*Chapters*01:53 AB Testing & Dynamic Thumbnails03:37 Dynamic Thumbnails 05:40 Custom Feeds & Ask YouTube07:05 Ask YouTube07:57 Creator Partnerships08:32 Ask Studio + Partnerships09:07 YouTube Shopping10:03 Likeness Detection12:05 Quick Updates12:10 Quick Update #1 12:29 Quick Update #212:46 Quick Update #312:59 Quick Update #4 13:13 Key Takeaways ------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

*RESOURCES* *BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide  ------------------------------------Ever wondered what actually goes into building a brand strategy? Whether you're starting a business, building a personal brand or looking to strengthen your existing brand, this video is for youIn today's video, we're breaking down the key elements of a brand strategy, from defining your mission and values to understanding your target audience, developing your brand personality and finding what makes you different from your competitors.Think of this as a little learn-with-me session where we walk through the foundations of creating a brand that's not just visually appealing, but actually has purpose and direction.------------------------------------*Chapters*00:00 Intro00:29 What Is A Brand Strategy 01:50 Branding & Positioning 03:45 What Your Brand Stands For05:03 Mission Vision and Values06:22 Target Audience & Ideal Clients 07:26 Brand Personality & Tone of Voice09:05 How People Feel10:38 USP11:39 Messaging & Communication Style12:27 Visual Identity 13:42 How You Are Different To Competitors 14:54 Long Term Vision and Perception------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Why do you need a personal brand, and does it actually matter if you’re not an influencer?In this video, I’m breaking down what a personal brand actually is, why people connect with people more than businesses, and how building your personal brand can help you create trust, opportunities and a stronger online presence.You also don’t need to stick to one topic or have a huge following to get started. I’ll walk you through how to start building a personal brand from scratch and make it feel authentic to you.------------------------------------*Chapters*00:00 Intro 00:30 What Is A Personal Brand02:51 How People Connect With People03:58 Builds Trust05:01 You Don’t Need To Talk About Just One Thing05:56 You Don’t Need A Huge Following07:01 How To Start Your Personal Brand------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Just because you charge premium prices doesn’t mean you’re offering a premium service.In this video, I’m talking about the difference between simply increasing your prices and actually building a service that justifies them. We’ll also get into the ethics of pricing, especially when you’re new to an industry, and what actually makes clients feel like they’re paying for a premium experience.Whether you’re a freelancer, social media manager, creator or service-based business owner, your pricing should reflect more than just what you want to charge.------------------------------------*Chapters*00:00 Intro00:21 Price Doesn’t Automatically Equal Value 02:38 Ethics 03:29 What Actually Makes A Premium Service ------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Going viral might feel like the ultimate goal on social media, but views alone don’t mean your content is actually working.In this video, I talk about why virality can become a vanity metric, the problem with creating content purely for the algorithm, and why reaching the right audience matters more than reaching the biggest one.Whether you're building a personal brand, business or social media presence, your content should have a purpose beyond getting views. Instead of constantly chasing viral content, it’s important to look at who you're reaching, what action they're taking and whether your content is helping you achieve your actual goals.------------------------------------*Chapters*00:14 Vanity Metric 02:05 Who Are You Creating Content For?04:02 Creating For The Algorithm 04:44 The Wrong Audience05:18 Content Should Have A Purpose06:14 Look Beyond The Views06:38 Virality Isn’t Bad------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Should I quit my job to be successful? I don’t think quitting your 9–5 is the only path to success.In this video, I’m sharing my own career history and why I believe you can build a business or side hustle while working full time. We’ll talk about having contingency plans, how keeping your job can actually provide more freedom, and why your career doesn’t have to define your entire identity.If you’re thinking about a career change, trying to quit your 9 to 5, or figuring out how to be successful while balancing a job and side hustle, this video is for you.Success looks different for everyone, and sometimes the best success mindset is recognising that you don’t have to follow what everyone else is doing.------------------------------------ 00:00 Intro00:29 My History02:25 Contingency Plans04:00 Job Can Provide Freedom04:34 Our Identity------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

*RESOURCES* *HOW I BECAME A SMM* :  https://youtu.be/y5NmLnW53HM *HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ *BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide  ------------------------------------Are you a new UGC creator making these mistakes?If you're getting started with UGC, I'm breaking down 5 common mistakes I see beginner UGC creators make, from using generic hooks and making content all about yourself to obsessing over your portfolio instead of treating UGC like a business.If you're wondering how to start UGC, build better content and actually grow as a UGC creator, these are the things I'd focus on first.------------------------------------*Chapters* 00:00 Intro 01:04 Generic Hooks03:58 Content All About Themselves 05:30 Good Content = Pretty Content 07:05 Obsessing Over Portfolio 08:43 Forgetting UGC Is A Business ------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Trying to land your first social media management client but have no idea where to start?In this video, I’m breaking down how to get clients as a social media manager, including where to actually find clients, reaching out to mutuals, using social media, cold emailing, freebies, positioning yourself and what to do when nothing seems to be working.Whether you're starting from zero or trying to turn social media management into a freelance career, these are the strategies I'd focus on to land your first client.------------------------------------*Chapters* 00:00 Intro00:25 Mindset Shift01:22 What You Actually Need 02:12 Where Does Your First Client Come From02:24 Mutuals 05:48 Social Media07:46 Cold Emails11:41 Freebies13:26 Positioning15:14 What To Do If Nothing Is Working------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Working with the wrong clients can cost you time, money and your sanity 😭In this video, I’m breaking down the biggest client red flags I’ve learned to look out for when freelancing, from unrealistic expectations and scope creep to communication issues and clients who simply don’t respect your boundaries.If you’re a freelancer, social media manager, UGC creator or service provider, these are the red flags worth spotting before you say yes to a client.Subscribe for more freelancing, social media marketing, UGC and business tips 🤍------------------------------------*Chapters*00:00 Intro 00:32 Do Not Respect Boundaries 01:02 Everything is Urgent01:29 Unrealistic Expectations02:12 Budget Doesn’t Meet Expectations 02:34 Scope Creep03:36 Do Not Respect Expertise04:08 Avoid Contracts/Payment Issues04:35 Future Opportunity Promise05:57 Explaining Your Worth06:43 Good Relationships With Clients------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Thinking about becoming a social media manager? Here’s what no one really tells you about working in social media management.I’m sharing the realities of the business side, scope creep, difficult clients, endless revisions, managing expectations, the day-to-day workload, skills you actually need and the mindset that comes with being a social media manager.If you’re looking into social media management for beginners or wondering how to become a social media manager, this is everything I wish more people talked about before getting started.------------------------------------*Chapters*00:00 Intro 00:38 The Business Side 01:25 Scope Creep 02:33 Business Seasonality 03:58 The Realities of Working With Clients 05:49 Clients Wanting to Approve Everything 06:65 Managing Client Expectations08:04 When The Client Changes Their Mind After Approval08:34 Revisions Can Be Never ending 09:22 Clients Saying You Are Not Worth Your Price10:19 The Day To Day11:07 SMM Can Be Isolating 11:28 The Skills Gap13:17 The Mindset14:10 Outro------------------------------------ *Social Channels*Instagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Podcast: https://pod.link/1883307075 Business Inquiries: [email protected] Channel: https://www.youtube.com/@rosalietrann ------------------------------------*RESOURCES* *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠ *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠ *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠ *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠  ------------------------------------*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.