
LIFTS Episode 85 - Trump Brings Back Presidential Fitness Test and National Wearable Data Integration
Matthew and Mo dive into this week’s hottest fitness topics — from personal diet experiments to the future of wearables in healthcare, political plays in fitness, market shifts in Pilates, and the explosive rise of Hyrox. This no-guest episode is packed with insights, debates, and predictions shaping the fitness industry.
In this episode:
• Matthew’s 5-week results on the Warrior Diet.
• Mo’s take on the White House wearable health initiative.
• The political and cultural impact of reviving the Presidential Fitness Challenge.
• Why Pilates is booming — and if it’s nearing saturation.
• Planet Fitness’ rumored acquisition of Basic-Fit.
• How Hyrox is becoming a lifestyle brand.
• Predictions for the next mega-brands in fitness.
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0:00 Matthew’s Warrior Diet Results
4:21 Mo’s Morning Routine & Nutrition
6:59 Hydration and Alcohol Effects
11:33 White House Wearable Data Initiative
18:19 Presidential Fitness Challenge Returns
23:25 Pilates Market Boom or Bust?
30:00 Planet Fitness Eyes Basic-Fit
33:47 High Rocks Becomes a Lifestyle
40:14 The Most Exciting Era in Fitness
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