Building Rugby World Cup 2027 with Chris Stanley

World Rugby’s strategic plan has finally landed, and David Pembroke and Ewen McKenzie get stuck into what it says, what it dodges, and what it must deliver by 2031. Before the strategy chat, they react to a huge weekend in Bilbao: Montpellier smashing Ulster 59-26 and Bordeaux beating Leinster 41-19 in front of massive crowds, plus a debate on whether the Top 14 is now setting the pace. Ewen breaks down Bordeaux’s defence, Lucu’s standout influence, and a contentious yellow card for a hair pull on Joe McCarthy. Then it’s into the bigger picture: why rugby needs a clear plan, why “enriching lives” matters, and why accountability needs real numbers, not vague ambition. The episode also hits player welfare, the Nations Championship concept, women’s rugby investment targets, and the risk of relying on World Cup revenue. Eddie Jones is absent this week.Also in this episode:● Montpellier maul power overwhelms Ulster in Bilbao final.● Bordeaux out-defend Leinster as Lucu controls the match.● Debate: Top 14 now the premier domestic competition?● Player welfare concerns around Nations Championship travel and workload.● Women’s rugby growth targets and £50 million investment focus.● Crunch Creator shows new ways to build rugby fandom.PLUS: The episode pushes for real accountability in World Rugby’s strategy, with clear targets for participation, fans, and revenue.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke sits down with Rugby World Cup 2027 Managing Director Chris Stanley, the man overseeing planning, operations and delivery across 52 matches, 24 teams, and a tournament running 1 October to 13 November. Stanley walks through how a “pop-up” organisation goes from employee number one to a full-scale event engine, from locking in cities, venues and team base camps to wrangling hotels, flights and hundreds of contracts. They dig into what’s keeping leadership awake: cashflow timing, commercial partners still “waiting to see”, and global uncertainty that could impact travel. There’s also a clear-eyed look at ticketing after a first phase that sold 750,000 tickets across 135 countries, plus what to do in the current application window. Add in pricing from $40 seats (and $20 standing in Newcastle and Adelaide) to a $1,950 final ticket, and why Rugby World Cup revenues matter to World Rugby.Also in this episode:● Chris Stanley’s journey from UK to Australia● How Sydney 2000 shaped his event delivery mindset● Why Rugby World Cup crowds feel different to FIFA● Team base camps, hotels, training venues, and logistics● Ticket ballot explained: timelines, oversubscription, and October release● Partners, media rights, and building momentum with 500 daysPLUS: What a “uniquely Australian” Rugby World Cup fan experience could look like, from stadium food and drink to fan festivals and travel between cities.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Rugby Unity starts with sad news, marking the passing of Scotland and British and Irish Lions great Scott Hastings, remembered as a top class player and an even better man. From there, the weekend’s rugby storylines fly: England’s Red Roses clinch another Guinness Women’s Six Nations Grand Slam with a 43–28 win over France in Bordeaux, as crowds and revenue figures underline the surge in women’s sport. David Pembroke and Ewen McKenzie then unpack a weekend of monster scorelines across the Prem, URC and Super Rugby, and ask whether attack is now winning too easily. There’s also a sharp discussion on Henry Pollock’s growing profile, South Africa’s talk of leaving European competitions, and Eddie Jones being sanctioned by the Japanese Rugby Football Union after abuse towards match officials. Plus doping bans for Georgian rugby figures and Springbok prop Asenathi Ntlabakanye, and listener questions on World Cup finals venues, Spain’s World Cup bid, and the Nations Championship player availability problem.Also in this episode:● Tribute to Scott Hastings and his rugby legacy● England Red Roses win Grand Slam in Bordeaux● Women’s sport revenue growth and rugby’s commercial gap● Big Premiership and URC blowouts raise balance questions● South Africa discuss leaving European competitions for welfare● Eddie Jones sanctioned after abuse of match officialsPLUS: The audience drives big calls on 2027 final venues, Spain’s World Cup bid, and Nations Championship selection windows.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

A big weekend of rugby, and Rugby Unity goes wide: Super Rugby’s finals race, the reality of Aussie inconsistency against the New Zealand sides, and what that means for Wallaby selection thinking. David Pembroke and Ewen McKenzie also dig into the global game: Top 14 ladder pressure (and relegation nerves), the Premiership’s ugly scorelines (including Harlequins piling points on Newcastle), and the URC table that’s suddenly crowded and hard to call. There’s a sharp take on the player drain from New Zealand, sabbaticals, and where Japan fits in the modern rugby economy, plus a clear view on Richie Mo’unga’s eligibility call. Then it’s all eyes on the women’s Six Nations: record crowds, big scores, and a winner-takes-all England vs France decider in Bordeaux.Also in this episode:● Super Rugby ladder squeeze for fifth and sixth spot● Reds stung by a disallowed try and refereeing swings● Wallaby selection: avoid knee-jerk calls, reward form over time● New Zealand player drain and Japan’s star-studded competition pull● Richie Mo’unga return rules and All Blacks eligibility line● Women’s Six Nations records and England vs France finale in BordeauxPLUS: The RFU backs Steve Borthwick - the panel reacts!RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

After 1 year of Rugby Unity, David Pembroke and Ewen McKenzie unpack what’s working in the modern game (more wingers scoring, smarter kicking, lineout contests returning, less nonsense around yellow cards), and what’s still flashing red, especially Super Rugby crowds and rugby’s battle to stay relevant in a crowded entertainment market. They also spotlight the women’s game as the big success story: strong Six Nations crowds, huge engagement, and a style and connection with fans the men can learn from. Plus, a clear-eyed look at World Rugby’s Nations Championship and the real issue underneath it all: who actually has access to the top players. There’s European Cup semi-final wrap and finals in Bilbao, a nod to Louis Bielle-Biarrey, plus Rugby Europe scorelines, U20 Rugby Championship results, and World Rugby’s IMG deal ahead of 2031 and 2033.Also in this episode:● Wingers scoring more tries shows the game’s shift● Super Rugby trial laws and the end of caterpillar rucks● Women’s Six Nations crowds, humility, and fan connection● Nations Championship format excitement, but player access questions● Champions Cup and Challenge Cup semi-finals and Bilbao finals● Third Voice: Moana Pasifika, Ireland World Cup hopes, grassroots linksPLUS: A blunt look at how money, logistics, and culture shape rugby’s future.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Eddie Jones joins David Pembroke solo (no Ewen McKenzie this week) from a monster scouting trip through Australia, stopping in Townsville ahead of Japan’s August Test against the Wallabies. They unpack what Eddie took from visiting the North Queensland Cowboys, then zoom out to a blockbuster Super Rugby weekend in Christchurch and what it did and did not prove about the comp. There’s big-picture talk on Rugby Australia’s record surplus (fuelled by the British and Irish Lions Tour) and the hard question: where should the money actually go, especially with the Wallaroos still well behind the Black Ferns? Eddie fires up on World Rugby politics too, slamming Japan’s “home” Nations Championship match against Ireland being shifted to Newcastle. Plus listener questions on bringing back a national academy, Super Rugby’s future, and what Australia must do to keep elite talent from drifting to the NRL.Also in this episode:● Eddie Jones’ Townsville scouting ahead of Wallabies Test● Super Rugby Christchurch doubleheaders and Australia’s ongoing struggles● Rugby Australia’s $70.6m surplus after Lions Tour windfall● Wallaroos, Black Ferns, and women’s rugby inequality debate● Japan v Ireland in Newcastle and World Rugby power dynamics● National academy pathways to stop talent leaking to NRLPLUS: A straight-talking look at governance reform, development models, and what keeps rugby growing worldwide.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

DISCLAIMER: This episode was recorded in February 2026.David Pembroke sits down with Herbert Mensah, President of Rugby Africa and a member of the World Rugby Executive Board, to talk about what it really takes to grow the game across a continent of 1.4 billion people. From picking up a rugby ball in England in 1966 to playing for Saracens and then being pulled into rugby administration in Ghana, Mensah lays out the hard truth: Africa’s total annual competition budget is just 675,000 pounds. He explains the push to unlock government backing, why South Africa and France matter for pathways and pre-match opportunities, and how Sevens and the Olympics shape the future. The chat also zooms out to the global game: revenue pressure post-COVID, the high-stakes plan for USA 2031, and why rugby must package itself smarter without losing what makes it special. Eddie Jones and Ewen McKenzie are mentioned by David at the close.Also in this episode:● Herbert Mensah’s first rugby memories in England● Saracens, injury, and the shift into rugby administration● The Max Brito tour and rugby’s unlikely Accra crowd● Rugby Africa’s 675,000 pounds budget reality check● Olympics and Sevens: Africa’s travel and cost challenges● World Rugby’s USA 2031 gamble and revenue debatePLUS: How rugby balances tradition with business reality, from Africa to the Executive Board.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Rugby Unity turns the spotlight on a hard truth: in Victoria, rugby union is fighting for oxygen while AFL and the Melbourne Storm keep winning hearts, crowds and talent. David Pembroke, Eddie Jones and Ewen McKenzie unpack what the AFL gets right (simple product, relentless promotion, tradition with modern polish) and why rugby is slipping, from missing pathways post-Rebels to a lack of media cut-through. The chat rolls into Super Rugby uncertainty, Moana Pasifika’s financial worries, and what rugby “owes” the Pacific as the NRL builds academies and pathways with real cash behind them. There’s still hope in the grassroots, with Eddie’s Japan Under 23s tour and strong club rugby energy, plus sharp takes on referee communication, Retallick’s longevity, and promotion and relegation for the Nations Cup and the Premiership. The episode finishes with a look at the Women’s Six Nations momentum and what rugby must do before 2027.Also in this episode:● Why AFL pulls 95,000 on a Thursday night● Rugby union’s visibility problem in Victoria’s media market● Melbourne Storm pathways hoovering up Pasifika talent● Super Rugby future: domestic comps then best-on-best● Referees explaining laws: better flow or inconsistency?● Women’s Six Nations crowds surge and fan connection growsPLUS: The panel debates how rugby markets itself, builds tribalism, and competes for young talent before the 2027 Rugby World Cup.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke and Ewen McKenzie unpack a huge week for the global game, starting with the remarkable rise of women’s rugby after England drew more than 77,000 fans at Twickenham in the opening round of the Women’s Six Nations. From there, the conversation widens into a bigger question: what does rugby need to do now to secure its long-term future?They look at the value of proper tournament structures, the momentum building around the Pacific Four and Women’s Six Nations, and why the women’s calendar may actually be closer to a true global season than the men’s game. There is also a close look at the new World Rugby Nations Cup, why it matters for emerging nations, and how regular international competition can drive both performance and commercial growth.The episode also explores the return of long-form touring, the appeal of rugby’s travelling culture, the growing credibility of second-tier nations, and what it all says about the shape of the game in the lead-up to the 2027 and 2029 World Cups. Add in European quarter-final drama, Super Rugby refereeing flashpoints, and debate around All Blacks selection, and this becomes a broad conversation about where rugby is heading and how it can grow from here.Also in this episode:● England’s huge Women’s Six Nations crowd and what it signals for the game● Pacific Four results and the growth of women’s international rugby● Why tournament structure is key to rugby’s long-term prosperity● The World Rugby Nations Cup and new opportunities for emerging nations● Touring tradition, global calendars, and what rugby still does better than any sport● European quarter-finals, Super Rugby talking points, and All Blacks selection debateSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke sits down with top referee Angus Gardner for a straight-talking look at what it really takes to run elite rugby, from Super Rugby to the Six Nations. Angus opens up on getting “poleaxed” in Chiefs v Highlanders, the back condition that ended his playing days, and how refereeing became his way to stay in the game. They unpack how referees manage 800 decisions a match, what the “critical few” actually means, and why transparency with fans could lift understanding fast. The big debates are front and centre: flow vs accuracy, the shape of the game, Mark Robinson’s review into yellow cards and the TMO, plus Eddie Jones’s idea of a centrally contracted World Rugby referee squad. There’s also a sharp chat on communication, profiling referees, and what a home Rugby World Cup in Australia in 2027 could mean.Also in this episode:● Angus Gardner’s refereeing journey from age 15● Super Rugby’s “critical few” and weekly reviews● Flow vs accuracy: how referees balance both● Yellow card buckets and the 20-minute red● TMO scope: Super Rugby vs World Rugby rules● Nations Championship excitement and 2027 World Cup ambitionPLUS: Refereeing travel, downtime on tour, and the tight-knit elite officials group.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.