Can you grow on Instagram in 2024?

In today's episode (144) of the EAT, CAPTURE, SHARE podcast, I'm chatting with content creator and recipe developer, Kiley Heard. We talk about how Kiley films her gorgeous Instagram Reels, why Kiley decided to speak out about her eating disorder and how she grew her huge Instagram audience. This episode will inspire you to work hard, embrace your most authentic self, and grow a loyal online community too!Here's what else you can expect from today's episode...Kiley introduces herself.Kiley talks about how she started as a food content creator.Kiley shares how she did a huge pivot on social media (and why it paid off!).Kiley reveals her top tips for growing your Instagram audience.Kiley describes her step-by-step videography process for filming super successful Instagram Reels.Kiley gives her best advice to new food content creators.Kiley shares the inside scoop on how The Rock made her pancakes.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HEREKiley’s Instagram, Pinterest, YouTube, TikTok and websiteKiley's pumpkin cinnamon roll pancakesIntuitive eating on Instagram and are food bloggers to blame for orthorexia, with Christy Harrison - Eat Capture Share Podcast episode number 7You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Blueberry Backdrops Grab your discount code ECS1 and get 15% off until December 31st, 2024!Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I’m taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we’ve taken and what works best to make the most sales!Here's exactly what you can expect from today's episode...I chat about how the idea for this podcast episode came about.I explain why the quality of a launch determines the success of anything in your business.I explain the biggest mistakes creatives make in their launch plan.I outline why breaking your marketing plan up into quarters helps tremendously! I note how content marketing is structured around a launch (and why it’s SO powerful and effective in moving the needle forward).I share how we approach our mailing list during a launch.I share the secret sauces of a successful launch.I mention my best Instagram Story practices during launches!I take you behind the scenes of how I hold myself accountable during launches.I explain why I have a launch month rather than a launch week!I outline my entire pre-order strategy.I note why highlighting transformations is EVERYTHING! You’re invited to our book launch and I share more on what it’s about! I outline the role giveaways have played in all my launches!LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Quarto Group and White Lion PublishingFind my online Reels for Food Content Creators Course HEREFind my online Foundation Food Photography and Food Styling Course HERE'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98Jenna KutcherHow to get started on Pinterest - Eat Capture Share Podcast episode number 60My “Fav Creatives” highlight on InstagramGrab your ticket for the LIVE podcast recording and book launch event HERE!My giveaway posts on Instagram, here and hereFind full show notes HEREFind my Instagram HERE 

In today's episode (142) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, author of the Chocolate Overload cookbook and former FOUNDATION student, Jessie Marsden-Urquhart. We chat about 'authentic' versus 'professional' videography, the highs and lows of writing your first cookbook, and Jessie's Instagram strategy that helped her obtain lucrative brand deals. This episode will help you stand out on social media faster than you can eat Jessie's delicious bakes! Here's what else you can expect from today's episode...Jessie introduces herself.Jessie explains how she started on Instagram.Jessie describes how taking Kimberly's Foundation Course impacted her career.Jessie talks about the impact using Instagram Reels had on her creative business.Jessie reveals the turning point in her videography that led to more brand collaborations.Jessie shares the number one thing about her content that helped her go viral.Jessie talks about her book writing journey.Jessie gives her best advice to aspiring food content creators and established creators who might be struggling to gain traction.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyJessie’s Instagram, TikTok, Blog and cookbookEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HERESally's Baking BlogFind out more about my online Foundation Food Photography and Food Styling Course HERE.Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE

In today's episode (141) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Lexi Harrison, the food photographer and co-founder of the hugely successful Crowded Kitchen blog. We talk about the recipes that always do well on Instagram, how to grow your audience through storytelling and if it's still possible to succeed on Instagram in 2024. This episode will give you all the tips you need to take your Instagram to the next level!Here's what else you can expect from today's episode...Lexi introduces herself.Lexi explains how she started her Instagram journey.Lexi shared how Crowded Kitchen grew its huge Instagram following.Lexi gives her best advice to food content creators who want to monetize their content today.Lexi reveals the very first thing you should do to grow your audience on Instagram.Lexi describes how Crowded Kitchen successfully shifted from photography to videography on Instagram.Lexi explains how she and her mom monetized their blog and social media platforms.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyLexi’s emailThe Crowded Kitchen website, Instagram, Facebook and TikTokFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (140) of the EAT, CAPTURE, SHARE podcast, I’m exploring the question whether you can build a successful career as a food photographer, blogger or content creator without social media.Here's exactly what you can expect from today's episode...I share how the idea for this week’s podcast episode came about.I outline what I mean when I say ‘social media’.I outline the pros and cons of excluding social media from your creative business.I explore the alternative places on which you can build your business, that aren’t social media platforms.I outline why knowing your goal is vital to deciding how and where to build your business.I explain why you need to build robust marketing channels if you refrain from having a meaningful presence on social media.I mention why I consider YouTube an essential platform to be on for anyone not on social media!I share why understanding the impact of AI and CHATGPT in our industry is vital!I argue that social media will help you build a long term successful and sustainable career.I explain what to share on social media for maximum impact.I outline why versatility and creative evolution helps build sustainable careers!I share exactly how clients search for and decide to hire photographers! I chat about building a personal brand and why it matters.I share how you can learn to perfect your social media strategy.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE AI, Substack and the future of food writing, with Dianne Jacob – Eat Capture Share Podcast episode number 117AI & food photography - All you need to know, Eat Capture Share Podcast episode number 130How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HEREShould you start a YouTube channel? – Eat Capture Share podcast episode 125Find the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (139) of the EAT, CAPTURE, SHARE podcast, I am sharing THE best content to share on Instagram Stories for higher engagement, more views and deeper connection with your community! Here's exactly what you can expect from today's episode...I share the four types of content pieces you MUST share on your Instagram Stories!I outline why having an Instagram Stories strategy is key!I explain where most creatives go wrong when sharing content on their Instagram StoriesI share my top tip for creating engaging Instagram Stories that provide high value and take no time to create!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Looking for more Instagram tips? Why not check out THIS episode with Adrian PerYou can download my FREE Instagram tool guide HERE! Find the full show notes HEREFind my Instagram HERE 

In today's episode (138) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the founder of George's Bakery and author of the Sunday Times bestselling cookbook Rebel Bakes, George Hepher. We talk about how George started his business, how he pushed the boundaries to develop his own style and how to feel more comfortable on social media just being yourself. This episode will have you dreaming of tapping into your entrepreneurial spirit and making a mark on social media!Here's what else you can expect from today's episode...George introduces himself.George explains how he grew his large social media following.We chat about how George overcame self-doubt to start sharing his bakes online.George gives his best advice for growing a social media following.We talk about how to motivate yourself if you're not growing on social media.George explains how he got an incredible cookbook deal.George talks about what lead to his cookbook becoming a Sunday Times best selling book!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!George's book Rebel Bakes George's Instagram, TikTok, Facebook and websiteGeorge's favorite movie MoonlightCookbook photoshoot! Rebel Bakes. Read more about it in this blog post HERESee my Reel on how I prop style a cookbook HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (137) of the EAT, CAPTURE, SHARE podcast, I am answering all YOUR most frequently asked food photography and food styling questions. Here's exactly what you can expect from today's episode...I share the ins and outs of my food photography equipment and why I purchased my exact gear!I give my top tip for how to choose the right camera for you!I outline whether I would recommend using flash or continuous lighting and the answer may surprise you.I explain how I use natural light during winter time.I answer how my choice to use natural light has impacted the clients I get to work for!I outline exactly how to get into cookbook photography.I chat about how my book Creative Food Photography was pivotal on my food photography career trajectory.I explore how to manage a client’s request to attend a shoot at your home studio!I answer the question of whether I always have a clear vision of what I want to photograph or if I play it by ear!I chat about why I moodboard.I share how I learned food photography.I outline why attending a workshop completely changed EVERYTHING for me as a creative! LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find out more about my online Foundation Food Photography and Food Styling Course HERE. Sign up now and get 15% off using code HOORAY15 at checkout! (offer ends Sunday June 2nd)Download my FREE home studio PDF guide HERERe-release: Thoughts on Instagram, Beth Kirby and mental health – ECS Podcast episode 84See some images I shot using artificial light in this blog post HEREMy portfolioHow to turn your passion for food into a career with Olia Hercules – ECS Podcast episode 14Find out more about my workshops HEREFind Creative Food Photography - The Playbook (E-Book) HEREFind the full show notes with some more links HEREFind my Instagram HERE 

In this week’s mini solo episode (136) of the EAT, CAPTURE, SHARE podcast, I am exploring whether it’s possible to ‘do it all’ in today’s social media era. I outline different working models to allow you to meet the demand for content creation whilst optimising your food photography or food blogging business. PLUS I outline what I’d focus on if I were starting out today! Here's exactly what you can expect from today's episode...I share some exciting news!I outline what the social media landscape was like when I started The Little Plantation 10 years ago.I explain a key factor that influences the decisions I make in my creative business.I chat about the one thing I would ALWAYS do, no matter when I started my creative business.I explore whether starting a mailing list is worth it.Can you do it all? I outline how it may be possible and why it might not be a good idea.I outline three (well, kind of four) approaches that can work in today’s social media landscape!I chat about whether you should hire help or go it alone.I share exactly what I’d do if I were starting The Little Plantation today!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyPre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.Join my mini Instagram food photography challenge today!The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Re-release: Thoughts on Instagram, Beth Kirby and mental health – Eat Capture Share Podcast episode number 84What’s happening with Instagram? - Eat Capture Share Podcast episode number 53My PinterestFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HERE5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HEREFind the full show notes HEREFind my Instagram HERE 

In today's BONUS episode (135) of the EAT, CAPTURE, SHARE podcast, I'm chatting with London-based food photographer, food stylist (and former online FOUNDATION course student!) Alicja Sieronski. We talk about the secrets behind how to style your food to perfection, what it's like working with a food stylist on a photo shoot and how the Foundation Course helped launch Alicja on her career as a food photographer and stylist.Alicja's insights into food styling and working with a team will inspire you to view your next photo shoot in a whole new light.Here's what else you can expect from today's episode...Alicja introduces herself and talks about how she started as a food photographer and stylist.Alicja reveals the secrets to her success as an in-demand food stylist.Alicja gives her best advice to food photographers who want to work with food stylists.We talk about what food photographers and food stylists should do to make a photo shoot successful.Alicja gives her top three tips to take your food styling to the next level.Alicja reveals the skills she learned in the online Foundation course which helped her food photography business.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Alicja’s Instagram and websiteMilk to MealsFeeding Toddlers, the cookbook Alicja and I worked on togetherFind out more about my free Food Photography Challenge HEREThe art of food styling with Silvia Bifaro – ECS Podcast ep# 23How to perfect your food styling and iPhone photography – ECS Podcast ep# 89The art of food photography with Aran Goyoaga – ECS Podcast ep# 27Find full show notes HERE