Cracking The Code Of Data-Driven Marketing

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.  His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. More About Mike Lenox: Connect with Mike Get your copy of Strategy in the Digital Age: Mastering Digital Transformation Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Andrew emphasizes how it's important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Furthermore, building trust and establishing an organic presence is essential in social media marketing. More About Andrew Barlos: Start your free trial of Loomly Connect with Andrew Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Russel talks about how newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action. More About Russell Henneberry: Subscribe to theCLIKK Connect with Russell Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business. Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be;  They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them. More About Garrett & Colin: Website: www.colinandgarrett.com Connect with Garrett & Colin Follow Garrett & Colin Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth.  In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method previously only available to his global Think8 clients. Mark shares that when individuals focus on their purpose and passion, they can unlock their creative energy and achieve remarkable results in various domains of life. Creativity is not limited to artistic endeavors but can be applied in business contexts as well. The Think8 methodology has 8 steps: purpose, message, tone, character, content, structure, style, and impact, when followed in sequence, leads to optimal results. More About Mark Shekter: Think8 Global Institute Pre-order Think8 Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services.  Diana's new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer's attention and bring home the win. Innovating how we sell our products and services, using elements like surprise or unexpected physical objects is a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer's needs before talking about oneself or what our company does.  More About Diana Kander: Contact Diana to get a digital copy of her book for free! Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world. Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people’s lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. By focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience.   Get Our Free AI Prompts For Developing A Marketing Strategy: AI Prompts  Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business.   More About Steve McKee: McKee Wallwork Get a copy of TURNS: Where Business Is Won and Lost   More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray.  She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You're the F-ing Worst is a collection of her growing-up stories and saying “tough titties” to the supposed to’s in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids.   More About Laura Belgray: Talking Shrimp Pre-order Though Titties Follow Laura on Instagram   More About The Agency Certification Intensive Training: Learn more   This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.