DO IT FOR A LIVING podcast

211 - Zach Denney of ECU Master USA returns

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In this episode of Do It For a Living, we welcome back Zach Denney for a follow-up to his first appearance on episode 083. Back then, Zach was running Wholesale POwer (WHP), the US distributor for ECU Master, as a one-man operation out of an 1,800 square foot facility, hoping to hire his first employee. Fast forward to today, and he's now importing several brands including ECU Master, Verkline, and Delta ABS, as well as manufacturing harnesses and components to compliment those product lines.

Zach shares how he scaled from solo importer to running a full team, the challenges of navigating COVID-era supply chain disruptions and tariffs, and how he's positioned his companies in an increasingly competitive aftermarket electronics market. We also dig into product development, dealer training, the shift toward standalone ECUs, and what's coming next — including advanced displays and GDI applications.

We cover:
Growing from a one-man show
Building a team and defining employee roles
Supply chain and tariff challenges
Why everyone's moving to standalone ECUs
Training and supporting your dealer network
Order management systems and software stack
The future of integrating modern tech into older platforms

Check out ECU Master USA at www.ecumasterusa.com
Check out Verkline at www.verkline.com
Check out Delta ABS at www.deltaABS.com

Find out more about My Shop Assist at www.myshopassist.com
Check out all our content at www.doitforaliving.net

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