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In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done.
A couple of examples discussed include:
- On-Premise interviews with consumers at bar/ sampling events
- In-depth Interviews with the trade/ bartenders
- The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders
- Menus placement for spirit brands, how to analyze it, and what insights are gained
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