Episode 53: The New Rules of Marketing – How Cybersecurity Partners Can Adapt & Win

AI fortifies cybersecurity but it also strengthens cyberthreats. How can your company tackle this double-edged dilemma? We’re asking our guest, Rob Lee, Chief of Research at the SANS Institute, the go-to leader in cybersecurity training.With more than 20 years of experience in digital forensics and incident response, Rob is dubbed “The Godfather of DFIR.” He’s also the co-author of the must-read book, Know Your Enemy.Get ready to learn about … 🎓👨‍💻 The critical expertise gap in AI that could leave you vulnerable. 📖 Why research is a game-changer before deploying AI solutions.❌🔒 The hidden dangers of over-regulating AI in cyber defenseStay tuned for this timely conversation – It could change how you approach AI in your cybersecurity strategy!To learn about becoming a managed cybersecurity, visit: https://www.highwirenetworks.com/services/managed-cybersecurity/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To browse previous Cybersecurity Simplified Podcast episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]#aicybersecurity #aiincybersecurity #cybersecurity #artificialintelligence

When it comes to physical school safety, K-12 districts are generally well-prepared and understand the risks when planning for fires, severe weather, or lockdowns. However, the situation is different when it comes to cybersecurity.As discussed in a previous episode—episode 54 with K-12 Six’s national director, Doug Levin—preparation and response plans for cyberattacks across the country are often disjointed and inadequate.In this episode, Ed Vasko joins Susanna Song to explore the data points and anecdotes from episode 54, bringing them to life. Together, they speak with Rabih Hamadeh, Tucson Unified School District’s executive director of technology services, who witnessed a threat escalate into a ransomware attack.Listen to Ep. 54 “Lessons Learned: Combating the Growing K-12 Cybersecurity Crisis”: https://youtu.be/CZruo8OyKr4?si=8LrEr94LZfsqr-am Read our K-12 schools cybersecurity success story: https://www.highwirenetworks.com/k-12-schools-leverage-managed-noc-and-soc/To learn about becoming a managed cybersecurity, visit: https://www.highwirenetworks.com/services/managed-cybersecurity/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To browse previous Cybersecurity Simplified Podcast episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]#k12cybersecurity #cybersecurityinschools #cybersecurity

With K-12 schools going digital, they’re in the crosshairs for cybercriminals. Why are they such easy prey, and what’s being done to stop it?To answer these questions, we’ve invited K-12 cybersecurity expert Doug Levin, National Director at K12 SIX, to break it down.K12 SIX is the only national non-profit solely focused on K-12 cybersecurity, offering crucial threat intelligence and support to these vulnerable institutions. Stay tuned to hear Doug’s take on:why our schools are at riskthe messy state of cybersecurity in educationand the steps being taken to protect themDon’t miss this eye-opening discussion on the future of K-12 cybersecurity and how we can make our schools safer.Read our K-12 schools cybersecurity success story: https://www.highwirenetworks.com/k-12-schools-leverage-managed-noc-and-soc/To learn about becoming a managed cybersecurity, visit: https://www.highwirenetworks.com/services/managed-cybersecurity/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To browse previous Cybersecurity Simplified Podcast episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]#k12cybersecurity #cybersecurityinschools #cybersecurity

The rules of B2B marketing have changed—traditional plays won’t cut it anymore. From AI content overload to dark social, five major disruptors are shaking up the game. Khali Henderson, Chief Content Officer at BuzzTheory, breaks down the new playing field and how cybersecurity partners can bring their A game. Tune in for winning cybersecurity marketing strategies that will keep you ahead of the competition.Interested in more cybersecurity marketing strategies, watch:  https://youtu.be/9PDILYfsnJg?si=gHEJT6QEmXmkWfV3To learn about becoming a cybersecurity partner, visit: https://www.highwirenetworks.com/cybersecurity-partners/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To browse previous Cybersecurity Simplified Podcast episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]#cybersecuritypartner #cybersecuritymarketing #cybersecuritymarketingstrategy

We get a lot of inquiries from our viewers about Cybersecurity, but by far one of the most frequent questions we receive is, “How do I get into the cybersecurity industry?” It’s a vast and complex field, but today’s guest is here to help serve as navigator. Chris Farrell, Overwatch Sales Engineer, had years of experience in a completely different field when he decided to make the switch to a career in cybersecurity, and has found significant success since transitioning. So how did he do it? In this episode of Cybersecurity Simplified, Chris takes us through his career path, how he got to where he is now, where he sees his future and valuable advice for anyone else beginning their career in cybersecurity.Interested in a career in cybersecurity with High Wire Networks? Apply here:  https://www.highwirenetworks.com/careers/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To learn more about the Cybersecurity Simplified Podcast and to browse previous episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]

Summary:  In this special edition of Cybersecurity Simplified, host Susanna Song takes the global stage in Warsaw, Poland.You may not always hear about cyberattacks or feel the immediate impact, but cyberterrorism on the rise, targeting our very own backyards.  Advanced Persistent Threats or APT attacks are crippling critical infrastructure worldwide, undermining public trust and elections, and spreading disinformation. In parallel, modern warfare today is no longer limited to the trenches on the battlefields, but AI and autonomous weapons and technology are on the frontlines with no geographical boundaries. How can we detect and to respond quickly to cyber threats? How do you recognize disinformation and equip the human mind to distinguish the difference between “good versus bad” information? How can users, businesses, and governments stay proactive and ahead of threats and incidents of compromise, and identify vulnerabilities before the exploit?Join Susanna Song and her esteemed panelists for this 1-hour special of Cybersecurity Simplified.Panelists:Evanna Hu, CEO, Omelas and Nonresident Senior Fellow Atlantic Council’s Scowcroft Center for Strategy and Security Artur Kuliński, Google Gen. Mariusz Chmielewski, Polish Cyber Command Deputy Commander

SIEM has been a cybersecurity standard as far back as 2005. Its job is to collect, correlate and analyze data from disparate sources for use in risk detection and forensic investigation. Over the last two decades SIEM has evolved to leverage advances like big data analytics and AI to process more data faster.But today’s guest says SIEM has a fatal flaw.Chris Jordan, CEO of Fluency Corp., says SIEM’s database-centric design causes critical delays in early detection and rapid response.What’s the solution? Stay tuned as Jordan shares breakthroughs in streaming analytics and the future of SIEM. Learn how Overwatch Managed XDR is truly the next generation of SIEM in cybersecurity:  https://www.highwirenetworks.com/services/open-xdr/ To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To learn more about the Cybersecurity Simplified Podcast and to browse previous episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]

Cybercrime is relentless and keeps cybersecurity pros on their toes looking for creative and cutting-edge solutions to secure their operations. Worldwide investment in cybersecurity is now nearly $250 billion a year.   What’s behind this huge number? In this episode, we’ll discuss the macrotrends in cybersecurity and what they mean for managed security service providers and their business customers.    To help us out, we’ve invited one of the IT channel’s pre-eminent analysts – Jay McBain, Chief Analyst at Canalys – to join us today. Stay tuned for Jay’s analysis of the current and future state of managed cybersecurity!Platforms are the winners on Wall Street: https://www.linkedin.com/pulse/platforms-winners-wall-street-how-do-you-move-from-being-jay-mcbain-bv6oe/    Learn how Overwatch Managed Cybersecurity Services keeps you on the cutting-edge: https://www.highwirenetworks.com/services/managed-cybersecurity/Want to know more about Managed Cybersecurity? Learn more: https://www.highwirenetworks.com/what-is-managed-cybersecurity/To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To learn more about the Cybersecurity Simplified Podcast and to browse previous episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]

The National Institute of Standards and Technology, or NIST, just issued version 2.0 of its Cybersecurity Framework (CSF), which emphasizes supply chain risk management and puts the C-Suite at the heart of cybersecurity management activities with the new “Govern” function.Today’s guest, Cy Sturdivant, cybersecurity expert, certified information systems auditor and director at FORVIS Consulting, will help us get a handle on the important changes and their impact on businesses.The NIST CSF 2.0 signals big shifts in cybersecurity, so you’ll want to stick around and learn what it means for you!Learn how Overwatch Managed Cybersecurity Services keeps you ahead of cyberthreats:  https://www.highwirenetworks.com/services/managed-cybersecurity/Interested in NIST CSF 2.0? Learn more: https://www.nist.gov/cyberframework To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To learn more about the Cybersecurity Simplified Podcast and to browse previous episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/Have an inquiry or topic request, reach out to: [email protected]#nistcsf #cybersecurity #cybersecurityframework 

Let’s imagine you have simple lock on your front door. Something a burglar or vandal could easily pick, gaining unrestricted access to your residence. Fearful of the potential loss you add a deadbolt lock to the door, making it much more difficult to enter.In cybersecurity, there’s a similar strategy called Zero Trust microsegmentation.Today’s guest, Bria Haugli, cybersecurity expert and CEO of SideChannel, explains how Zero Trust microsegmentation can reinforce managed detection and response (MDR) initiatives by enabling tighter access control. And more importantly, by containing the damage from breaches and malware, including insidious ransomware.Don’t miss our conversation about this paradigm shift in network security.Learn how Overwatch OT/IoT Security Services can keep you protected end-to-end:  https://www.highwirenetworks.com/services/overwatch-iot-security/ Interested in SideChannel’s Enclave? Learn more: https://sidechannel.com/enclave/ To get more cybersecurity news from High Wire Networks, visit: https://www.highwirenetworks.com/news-events/ To learn more about the Cybersecurity Simplified Podcast and to browse previous episodes, visit:https://www.highwirenetworks.com/cybersecurity-podcasts/For more information about this episode, visit: https://www.highwirenetworks.com/cybersecurity-simplified-episode-47-why-reinforce-mdr-with-zero-trust-microsegmentation/Have an inquiry or topic request, reach out to: [email protected]