Cybersecurity 101 with Joe and Larry podcast

Episode 29 - Kirsten Bay, CEO of Cysurance

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Kirsten Bay (CEO & Co-Founder, Cysurance) joined me on Cybersecurity 101 with Joe and Larry to talk about something every business leader is feeling right now:

Cyber defenses and cyber insurance are no longer separate conversations. Your technical controls increasingly drive financial risk, coverage eligibility, and business outcomes.

A few highlights from our discussion:

  • Why the traditional cyber insurance model has struggled — and how real-time, verified controls can reduce friction and uncertainty

  • Cysurance’s approach: embedded, warranty-backed insurance inside cybersecurity solutions for organizations that meet control requirements

  • The most common gaps we see in the real world: incomplete MFA, patching gaps, and firewall hygiene

  • How AI is accelerating social engineering — and why phishing-resistant MFA and data minimization matter more than ever

  • What warranty coverage can include (depending on program): ransomware, BEC, legal liability, business interruption, and gap coverage for out-of-pocket expenses

  • A practical mindset shift: assume breach, build resilience, and prioritize controls that measurably reduce risk

If you’re an IT leader trying to lower the total cost of cyber risk—this episode is for you.

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