The Evolving MarTech Landscape I Scott Brinker, Chiefmartec

As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys. Host: Isaac Sacolick, StarCIO Guest: Ted Rubin, Author, Speaker, Social Marketing Strategist Related Reading Learn how to provide an exceptional omnichannel customer experience Explore how to measure and improve the CX with analytics Dive into our complete guide to customer journey mapping For the full transcript and additional insights, visit www.cdp.com.

Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In this episode of Customer Data Perspectives, we dive into how AI is changing the way marketers think about strategy and execution, some interesting findings on consumer sentiment around AI, why responsible AI matters, and some surprising takes on what innovation may hold for AI in the future. Host: Isaac Sacolick, StarCIO Guest: Paul Roetzer, founder and CEO, Marketing AI Institute Related reading: Explore what other experts say about how AI is transforming marketing Dive deeper into the findings from CDP.com’s AI & Consumer Sentiment survey Explore AI trends for 2022 and beyond For the full transcript and additional insights, visit www.cdp.com.

Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations. Host: Isaac Sacolick, StarCIO Guest: Allison Schiff, Managing Editor, AdExchanger Related reading: Tips on how to improve ad spend with a CDP Learn best practices for data privacy and governance For the full transcript and additional insights, visit www.cdp.com.

How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP. Host: Isaac Sacolick, StarCIO Guest: Kim Davis, Editorial Director, MarTech For more insights, here's how you can: Figure out how to prioritize the right CDP use cases Get a complete guide to marketing attribution models Understand how a CDP fits into your MarTech stack For the full transcript and additional insights, visit www.cdp.com.

Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation. Host: Isaac Sacolick, StarCIO Guest: Scott Brinker, Chiefmartec & Hubspot Related reading from CDP.com: Explore the 2022 Marketing Technology Landscape See how CMOs are allocating marketing budgets in 2022 Understand the size of the customer data platform market For the full transcript and additional insights, visit www.cdp.com

How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service. In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebMD Medscape, to explore how pharmaceutical companies are using data as a fundamental part of their digital transformation strategy – evolving how they do business to meet healthcare provider expectations and drive business value. Host: Isaac Sacolick, StarCIO Guest: Anthony Manson, CDO, WebMD MedscapeRelated Reading from CDP.com: Explore the fundamentals of digital transformation Learn how to improve ad spend with a CDP Understand how a CDP can deliver real-time personalization For the full transcript and additional insights, visit www.cdp.com.

Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from identifying the right insights, to getting implementations right, and building data-driven teams. Host: Isaac Sacolick, StarCIO Guest: Dale Tuck, CITO, Primerica  Related reading: Understand the role a CIO plays when selecting a CDP  Learn how to integrate a CDP into your MarTech stack  See how CDPs can enable successful digital transformation For the full transcript and additional insights, visit www.cdp.com.

What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments? On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss! Host: Isaac Sacolick, StarCIO Guest: David Raab, founder, CDP Institute If you want to dive deeper, check out our resources: Learn the ins and outs of Customer Data Platforms with our Complete Guide to CDPs Explore the differences between a CDP, a CRM and a DMP Understand what capabilities to look for in an Enterprise CDP For the full transcript and additional insights, visit www.cdp.com.

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.