A Rollercoaster of a Year: The Highs, the Lows, the Lessons, and What Comes Next

Some years expand you. Others strip you down and rebuild you. In this episode, I'm reflecting on a year that held both — the highest highs and some of the most challenging seasons I've navigated as a founder and a mom. From welcoming our second son, Max, and witnessing the growing bond between my boys, to returning to Australia for the first time in years and reconnecting with a part of myself I deeply missed. I also share honestly about the harder parts: a long stretch of lower income, inconsistent childcare, stepping back into project management after a team shift, and what it was like to carry more of the business during an already full season of life. But more than a recap, this episode is about what those moments required of me — the calm, focus, and discernment that only come from experience. I talk about the lessons that emerged from being back inside the business, the ideas that were born under pressure, and why this past year felt less like a breakdown and more like a shedding. Finally, I share the vision that's now guiding our next chapter — not as a distant dream, but as a grounded, shared commitment. A season of simplicity, focus, and stability. A life and business built with intention, not urgency. If you've ever found yourself in a season that felt heavy, uncertain, or slower than expected, this episode is a reminder that clarity often comes on the other side of shedding.

Feel like you need to be on every platform just to stay relevant? Let's drop that pressure. In this episode, I'm breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let's be real—your capacity. I'll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you're a travel advisor or service provider. We'll chat about: - Why being everywhere isn't always the smartest move - The platforms that tend to work best for travel industry pros - What actually matters when deciding where to show up - How to tell if your marketing efforts are paying off If you've been feeling overwhelmed by social media—or like you're spinning your wheels and not seeing results—this one's for you.

Ever find yourself wondering, "Where did all the money go?" You're not alone—and that's exactly what led me to the Profit First method. In this episode, I'm breaking down how I've implemented Profit First inside my branding and website design agency—and how it's completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave. You'll hear: • What the Profit First method actually is (in simple terms) • Why the "pay yourself first" model works better than you'd think • How I've customized the method to fit my agency structure • My real percentages, bank account setup, and routine • What's shifted in my revenue and mindset since using it Whether you're brand new to Profit First or just looking for a better way to feel in control of your money, this episode will give you a behind-the-scenes look at a system that's helped me grow sustainably—and feel a whole lot more confident financially. 📘 Grab the book here: Profit First by Mike Michalowicz 🎧 Listen now and let me know what part resonates most!

After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven't looked back. In this episode, I'm breaking down the real reasons behind the switch (and no, it's not just because it's "pretty"). From ditching plugin updates to freeing up design control, I'm sharing the behind-the-scenes of how this move made life easier for both me and my clients—and how it helped me grow my business, too. If you've ever felt overwhelmed by WordPress, stuck in rigid design limitations, or want a simpler way to launch a beautiful and strategic site—this one's for you. HERE'S WHAT I'M SHARING: - Why I got tired of constant plugin updates and tech fires - The stress-free maintenance experience with Showit - How Showit gives total creative freedom—without needing to code - Why the WordPress blog integration still plays a role in my website strategy - How switching to Showit made selling website templates 10x easier - The hidden perks that made it a no-brainer for my creative, travel-based clients RESOURCES MENTIONED: → Try Showit (my affiliate link): https://showit.com/r/inflow → Explore our travel-inspired Showit website templates: inflowdesignco.com/shop → Need help choosing the right platform or template? Book a consult: inflowdesignco.com/contact

Feeling like you're doing all the things in your business? You're not alone—and you're definitely not meant to wear every hat forever. In this episode, I'm walking you through the ins and outs of smart delegation—whether you're still a solopreneur or starting to grow your team. I'll share the exact roles I've hired for over the years, how I decided what to outsource (and when), and why handing things off is one of the best ways to reclaim your time and grow your business. We'll cover: - The first tasks to delegate (and how to know you're ready) - My behind-the-scenes team journey: who I've hired and why - Where to actually find great help - Why waiting until you're overwhelmed is the wrong move Whether you're hiring your first VA or just dreaming of getting out of the weeds, this episode is packed with tips and mindset shifts to help you step into your CEO role—with way less stress. 🎧 Tune in and let's talk about getting you some time back.

Let's talk about that feeling when everything on your list seems important—like, "If I don't do this right now, my business might stall out." Whether you're in the middle of a big project or just trying to keep up with the day-to-day, it's easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing.   I get it because I've been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new offers, marketing strategies, design tweaks, website upgrades. Sometimes it's an endless stream of inspiration that makes me want to dive in headfirst to all the new things—like launching that dream product, creating a brand-new design package, or giving my website a complete makeover.   But then there are days when it's not just ideas that are overwhelming—it's the to-do list that never seems to end. The client emails, the project updates, the invoices, the little admin tasks that multiply faster than your kid's laundry pile. That's when everything starts to feel urgent, and it's tough to figure out what deserves your focus first.   If you've ever found yourself wondering, "Where should I start?" or "How do I decide what's actually worth my time right now?"—this post is for you. I'm sharing my process for tackling both scenarios: when you're overflowing with ideas you can't wait to bring to life, and when you're drowning in tasks that all seem equally important.   So let's dive in and figure out how to cut through the noise—so your energy, time, and resources go to the things that truly matter (like finally getting that website redesign done so your brand shines as bright as your ideas).

In this episode, I'm sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I'm giving you a peek into Max's arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I'm balancing it all. Plus, I'm pulling back the curtain on what's brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy. Whether you're a fellow mompreneur, a travel professional, or just love a good honest chat about business and life, this one's for you.

We're bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand's identity, audience perception, and overall vibe. It's just as relevant today as when it first aired, and we think you'll get just as much value out of it the second time around. 

In this episode, Kristin discusses essential elements for creating a website that effectively converts visitors into customers. She emphasizes the importance of user experience, compelling website copy, clear calls to action, and the integration of email marketing to nurture relationships with potential clients.   Takeaways User experience is crucial for keeping visitors engaged. Mobile optimization is essential for modern websites. Website copy should speak directly to your ideal client. Clear calls to action guide users on what to do next. Offer freebies to encourage email list sign-ups.

We're bringing back one of our most-loved episodes — and for good reason! Whether you're rebranding, updating your website, or just ready to refresh your visual identity, a brand photoshoot is one of the best investments you can make in your business. In this episode, I'm diving into everything you need to know to plan and get the most out of your shoot — especially if you're a personal brand or online business owner. This content is just as relevant today as when it first aired, and it's packed with practical tips that I've used time and time again for both Girlboss Designer (my former business name, now In Flow Design Co.) and the Kristin Richards brand. From choosing your outfits to prepping props and working with your photographer, these steps will help you show up confidently and walk away with a photo library that actually works for your business. Ready? Let's get into it.