Develop tone and voice that stick

Episode 74: Develop tone and voice that stickHow do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now there are more tools to help you conclude faster!Learning outcomes:- What do tone and voice guidelines look like nowadays- How to kick off research- What every TOV should be backed by- Turning TOV guidelines into prompts- How AI can help and where it may failConnect with the host, Nicole Michaelis:[email protected]://www.linkedin.com/in/nicoletells/

Episode 73: Psst, content design is about to have a major momentIn 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.I truly believe content design is about to have a major moment, thanks to developments like Google Disco redefining how we design and build experiences and interfaces as a whole. What are suddenly the most valuable skills on the market? Content strategy. Content systems. Clear comms. Prompting. Negotiating. Who does that best? Well, we content folks, of course!Why the latest developments in LLMs and AI are leveling the playing field for builders, writers, and designers, and how we can take ownership, are just some of the learning outcomes in this episode.Happy New Year, and thanks for listening to Content Rookie!Connect with the host, Nicole Michaelis:[email protected]://www.linkedin.com/in/nicoletells/

Episode 72: 10+ years into a content careerBetween the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC work, what skills are most useful to hone right now, and how we're handling the constant shift of prios for content and design work. Learning outcomes:- Leadership vs individual contributor roles in design and content- The day to day of content designers- Applying to jobs in the current climate- Why generalists are the new specialists- What skills you might want to learn- Why we don't believe in bootcamps and courses- Is content design a craft, an art, or a trade?***Connect with Aaron Burgess: https://www.linkedin.com/in/aaronburgess/Connect with Bill Kurland:  https://www.billkurland.com/blog https://www.linkedin.com/in/bill-kurlandConnect with the host, Nicole Michaelis:[email protected]://www.linkedin.com/in/nicoletells/

Episode 71: How a content design team works - Meet Miro's content designersWelcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things content design at Miro.Learning outcomes:- How to scale content design to maximize impact- How work is divided- What small teams are hiring for- What it takes to lead a content design team- Daily rituals, best practices, and processes Connect with the guests:https://www.linkedin.com/in/rachel-mcconnellme/https://www.linkedin.com/in/roana-bilia-37751a9a/https://www.linkedin.com/in/lene-bayerlein-7492858b/Connect with host, Nicole Michaelis:nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected]

Episode 70: Content Design with care - for users and ourselves In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge, where we find those special creative moments, how we can make greater impact without compromising our time and values, and what the upsides of AI might be.Learning outcomes:Career growth as an individual contributer vs leadership rolesThe importance of recharging and your identity outside of workThe creative elements of content designHow content design has changed over the last decade or soWhy we are lowkey excited about AIand more!Connect with Mario Ferrer:https://www.linkedin.com/in/marioferrerConnect with Nicole Michaelis:https://www.linkedin.com/in/nicoletellsMentioned: The Culture Map: https://erinmeyer.com/books/the-culture-map/ Erin MeyerButton conference: https://www.buttonevents.comLead with Tempo conference: https://www.leadwithtempo.com

Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected] Connect with guest, Rachel McConnell: https://www.linkedin.com/in/rachel-mcconnellme/ rachelmcconnell.me https://www.leadwithtempo.com/

Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team. *** Learning outcomes: - Transitioning into content design - How is UX writing different from copywriting (if at all) - Generalist vs specialist approach - Thriving as the only UX writer in your team *** Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected] Connect with guest, Andrew Stein: Linkedin: https://www.linkedin.com/in/andrewdeanstein/

Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of conversation. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected] Connect with guest, Sara Wachter-Boettcher: Linkedin: https://www.linkedin.com/in/saraboettcher/ Newsletter: https://www.activevoicehq.com/newsletter Article mentioned on episode: https://medium.com/nice-work-from-active-voice/hey-designers-theyre-gaslighting-you-e02e5a4d9cff

Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, serial commas, or the future of AI on social media? My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout, frustration and stagnation. Connect with guest, Bill Kurland: https://www.linkedin.com/in/bill-kurland/ https://www.billkurland.com/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected]

Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams. Learning outcomes: - What you can already learn during interviews - Onboarding as a content designer - Understanding team and org structure - Documentation - Office hours, briefs, request boards, slack channels - QA for content design - Change- and stakeholder management - Getting away from a service relationship Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected]