Public Speaking Without Fear: Practical Strategies for Construction Leaders Who Want to Influence and Inspire

Public speaking isn’t just about talking; it’s about influencing, connecting, and leaving a mark that lasts long after the last word is spoken. Most people find public speaking daunting, but does it have to be that way?  Public speaking is one of the biggest challenges for people no matter the industry. Some people are natural-born speakers. The others, not so much. In this episode of the Construction Genius podcast, Eric is joined by John Zalepka, a seasoned public speaking coach, to explore practical strategies to overcome fear, move beyond overconfidence, and connect with the audience. From crafting story-driven presentations to handling technical failures with grace, they explain how preparation, practice, and authenticity can turn speeches into powerful moments.  John Zalepka is an author and seasoned speaking coach who helps corporate leaders to effectively communicate brand messages with a confident voice. He serves as Director of Training & Industry Engagements at Specified Technologies Inc. (STI) and is Chair of the Communications Committee for the International Firestop Council (IFC). He is the author of ‘The Presenter's Playbook: A blueprint for delivering impactful presentations for SMEs, FNGs & everyone in between.’  HIGHLIGHTS [01:27] The most common fears and barriers to public speaking. [04:19] Clarity in public speaking. [07:42] Extemporaneous speaking. [09:16] Finding a common ground with an audience. [12:16] The power of storytelling. [18:16] Capturing the audience’s attention. [21:33] Handling tech failures with grace. [30:44] Signature phrases and closing techniques. RESOURCES Connect with John Zalepka LinkedIn - linkedin.com/in/zalepka/  Email - [email protected]  Website - corporatebrandinc.com                    stifirestop.com  The Presenter's Playbook: A blueprint for delivering impactful presentations for SMEs, FNGs & everyone in between by John Zalepka amazon.com/dp/B0FDCL2HSS    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!

True success comes from playing the long-term game, prioritizing relationships, skills, and trust that build over time. However, professionals often struggle with short-term thinkers, unnecessary interruptions, and guilt over leadership roles. In this episode, Eric sits down with Luca Dellana, an independent consultant and bestselling author who helps companies develop their people and solve complex organizational challenges. Together, they analyze the importance of defining your own game, building business relationships, balancing saying ‘yes’ and ‘no’ early in your career, and more. HIGHLIGHTS [01:43] Playing the long-term game in business.  [03:04] Hunter vs. Farmer mentality. [06:23] Building trust by ensuring benefits for both parties. [07:50] Protecting and playing your own game. [10:40] Balancing ‘Yes’ and ‘No’ in your career. [15:47] Eliminating unnecessary interruptions. [20:21] Building strong business relationships. [23:28] Skill development and understanding organizational dynamics. [29:55] Overcoming leadership guilt. [32:54] Handling short-term thinkers.   RESOURCES Connect with Luca Dellana LinkedIn - linkedin.com/in/dellannaluca/ Website - luca-dellanna.com/  Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals by Luca Dellanna amazon.com/Winning-Long-Term-Games-Reproducible-Strategies/dp/B0CVF5KPQW    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!

In this week’s episode, our guest is 21-year-old Gabe Sotello, who is a steel framer and drywall hanger. Gabe shares his journey from trade school to the job site while offering us an honest picture of the challenges, culture, and opportunities in construction. He also explains his decision to choose trade school over college, adapting with humility, and the need to be an open-minded novice who will learn, absorb, and adjust quickly. With practical advice on work ethic, communication, and finding the right trade early, Gabe is here to give a real-world roadmap to young people in finding success in the construction industry.  Throughout the conversation, you will hear about Gabe’s background and journey to construction, the challenges he had to face and how he adapted to the industry as a novice, the importance of choosing your path with clarity and the importance of accepting the fact that traditional education is not everyone’s forte, the importance of effective leadership and communication in construction, his advice for young people who feel uncertain about their future, and the need to be prepared for hard physical labor if you choose construction as your career path.    HIGHLIGHTS [02:02] Introduction and background to Gabriel.  [03:48] Gabe’s journey to construction.  [06:10] Facing challenges and adapting in the construction industry.  [10:49] Choosing your own path.  [15:14] Effective leadership and communication in construction.  [19:09] Advice for young people.  [22:12] The dynamic between field and the office.  [25:37] Understanding the work style.    RESOURCES Restaurant Recommendation: https://originaltommys.com/locations/   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!

In a field like construction, where sales are complex, high-stakes, and often misunderstood, success depends less on competition on pricing and more on strategic engagement, early involvement, and paying attention and understanding the needs of the client.  Meet Matthew Neuberger, a prominent figure in the business world who is an expert in business development, specializing in executive sales consultation and sales productivity training. As a dynamic presenter and trainer, he helps industry leaders to articulate successful management, sales, and prospecting strategies. Focusing on businesses that are ready to rise above the low-bid mentality, his approach integrates strategic guidance, stakeholder alignment, and practical tools, allowing contractors to win more sustainable, profitable projects. He joined us today to talk about how contractors can break free from low-bid traps.   HIGHLIGHTS [01:58] From low-bid work to high-value projects.  [05:43] Time shift in sales process.  [12:16] Abundance vs. scarcity mentality.  [18:27] Parent, adult, and child framework.  [21:54] The importance of setting clear expectations.  [27:56] Understanding the decision-making process.  [34:41] Asking better questions.  [41:48] The importance of face-to-face communication.  [43:52] The ability to read what’s not being said.  [47:45] The need for sales people to be good listeners.   RESOURCES Connect with Matt Neuberger LinkedIn - linkedin.com/in/neubergerco/  Website - go.sandler.com/neuberger/    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!

Struggling to find—and keep—the right people in your construction business? You’re not alone. In today’s episode of Construction Genius, Eric sits down with Mike, creator of the XP3 Talent System, to unpack a proven, end-to-end process for hiring, onboarding, and retaining top talent in one of the most competitive industries on the planet. You’ll discover: Why most “business problems” are really people problems—and how to solve them at the root. The fatal flaw in relying on gut instinct to hire construction talent. How to define success in a role so you can hire with precision instead of vague job descriptions. A structured hiring process that filters out bad fits—even if they try to fake it with AI. Onboarding strategies that transform B-players into rock stars and boost 90-day retention to 95%. The three non-negotiable objectives every onboarding program must hit. How to build a culture that inspires discretionary effort—the extra 40–60% of capability most employees never give. A real-world case study: cutting turnover from 80% to 23% in six months while breaking $100M in revenue. Whether you’re a construction company owner, project executive, or HR leader, this episode will show you how to create a talent pipeline that keeps your crews staffed with the right people for the long haul—without constant hiring headaches.   HIGHLIGHTS [02:09] Challenges in hiring and retaining talent.  [03:35] Loyalty and avoidance of having difficult conversations. [05:49] The importance of objective job descriptions. [10:06] Requirements of a successful onboarding process.  [12:55] A clear mission, inspiring vision, and shared core values.  [15:10] Measuring and understanding the true cost of turnover.  [21:22] The mistake of hiring one-sided.    RESOURCES Connect with Mike Matalone LinkedIn - linkedin.com/in/mike-matalone-6029b87/  Website - xp3talent.com/  Hire • Train • Retain 2nd Edition: The art―and science―of building high-performing teams that drive organizational success by Michael Matalone amazon.com/Hire-Train-Retain-science_of-high-performing/dp/B0F8Z4KQ84/    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

Leadership development can take two distinct types: horizontal and vertical. Horizontal growth targets on adding new skills, knowledge, and competencies broadening what a leader can do. Vertical development, on the other hand, alters how a leader thinks, perceives, and responds. This enables leaders to handle complexity, stress, and uncertainty by increasing maturity, emotional regulation, and perspective. While horizontal development can make a leader more capable in the short term, vertical growth boosts their ability to inspire and create lasting value. However, to achieve sustainable leadership impact, understanding both is the key.  Ryan Gottfredson is a leadership expert, author, and researcher specializing in vertical development and organizational psychology. He is the founder and owner of Ryan Gottfredson LLC. He helps organizations vertically develop their leaders primarily through focusing on mindsets. He is also a leadership professor at the College of Business and Economics at California State University-Fullerton. Ryan is the author of the USA Today and Wall Street Journal bestseller ‘Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership’. He joined us today to talk about vertical development, which transforms leaders at their core.    HIGHLIGHTS [02:25] Vertical development vs. horizontal development.  [05:00] Maturity in vertical development.  [07:19] Self-protection vs. value creation.  [11:26] Developing metacognitive skills.  [15:30] Jim Collins' Level 5 Leadership Framework.  [23:12] Challenges of level 5 leadership.  [27:13] The window of tolerance.  [32:00] Managing stress at the moment.  [35:50] Practical strategies to manage stress.   KEY TAKEAWAYS Notice if your instinct under pressure is to protect yourself or create value.  Resist the emotional comfort that can come at the expense of long-term innovation and growth. Even transformational leaders have flaws, accept imperfection.  Prioritize value creation over self-protection.  Recognize your current ‘window of tolerance’ and notice what triggers you out of it.  Manage stress proactively and avoid slipping into the self-protection mode.    RESOURCES Good to Great: Why Some Companies Make the Leap...And Others Don't  by Jim Collins  amazon.com/Good-Great-Some-Companies-Others/dp/0066620996    Connect with Ryan Gottfredson LinkedIn - linkedin.com/in/ryangottfredson/  Website -  ryangottfredson.com/  Instagram - instagram.com/ryangottfredson/  Amazon - amazon.com/stores/author/B07WVT2Z8T    Orange County Restaurant Recommendations (Bonus!) https://www.elfarolitomex.com/ https://www.tacosloscholos.net/   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

Welcome back to another powerhouse episode of Construction Genius! Today, we welcome back industry expert and owner of MADD Project, Antonia Botero. Antonia returns to provide crucial insights on two vital topics for every construction leader: Strategic Adaptation and Project Management Excellence. In this episode, you’ll discover: How to Build a Robust Construction Strategy: Evaluating your construction firm's strategic positioning—high value vs. high volume. Making critical decisions about project scale and niching to maintain competitive advantage. Effective ways to pivot your business in response to economic downturns and shifting markets. Real-world examples of strategic flexibility and adapting your expertise to emerging opportunities. Keys to Elite Project Management: The core qualities of an A-player Project Manager: urgency, coordination mastery, and rigorous accounting discipline. Why urgency and proactive communication can dramatically improve project outcomes. Essential training principles every Project Manager must master for optimal performance. Navigating change orders effectively—balancing assertiveness and empathy in negotiations. Mastering Contract & Project Accounting: Practical advice for understanding critical contract terms (fees, general conditions, default clauses). How mastering the basics of project accounting can protect your firm legally and financially. Cross-Silo Collaboration: How successful firms bridge the gaps between estimating, project management, and field operations. The critical role of Project Managers and Project Executives in ensuring seamless integration across silos. Top Questions Every Construction Executive Should Ask in Strategic Planning: What does your company excel at uniquely? How can you leverage your existing resources differently? Are you prepared to pivot quickly if your niche market dries up? How robust are your relationships, and are you maximizing them for business development? Antonia also shares: Insights into how successful construction companies proactively respond to economic cycles. Tips for building strong business development habits—even during prosperous times. The importance of maintaining rigorous internal systems, especially project accounting, as a defensive measure against litigation and audits. Guest Information: Antonia Botero MADD Project – Owner's Representative specializing in complex, high-value development projects. Connect with Antonia: Website: MADDproject.com Twitter: @AntoniaBotero     90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

In the fiercely competitive world of construction, a handful of people stand out as genuine rainmakers—those uniquely gifted individuals who seem able to summon success and profitability from seemingly nowhere. Roger Leasure, President and CEO of The Leasure Group, is precisely that kind of leader. In this episode of Construction Genius, which ranks among my top five all-time favorites, Roger reveals how he transformed a simple $15 investment into a staggering $12.8 million project. He dives deep into the core principles of genuine business development, sharing practical strategies that go far beyond standard sales pitches. Roger teaches us to see business through the eyes of our clients, to build meaningful relationships through thoughtful gestures, and to strategically position ourselves as essential partners rather than just another vendor. Key Takeaways: Discover the extraordinary story behind turning a $15 gift into a multi-million dollar opportunity. Learn how to shift your mindset and genuinely put yourself in your client’s shoes. Understand the importance of personal, thoughtful gestures and how they can dramatically influence business relationships. Gain insights into building targeted client lists and why accountability is essential in effective business development. Hear about strategies for overcoming the discomfort of rejection and transforming it into growth. Explore practical techniques to motivate and train technical team members to become active participants in business development. Uncover how strategic planning and clear metrics can significantly enhance the effectiveness and profitability of your business. If you've ever struggled with building lasting client relationships or wondered how to turn everyday interactions into powerful business opportunities, this conversation is a masterclass you cannot afford to miss. Tune in and learn directly from Roger Leasure, the rainmaker himself, and elevate your approach to business development to new heights.   Highlights [02:32] Turning a $15 investment into a $12.8 Million construction project.  [05:23] Relationship-driven business development.  [06:06] Leading with empathy and perspective.  [11:08] Cultivating a business development mindset in technical teams.  [16:41] Leveraging long-term relationships for growth.  [21:45] Handling rejection and adding value.  [25:52] Developing a client-first mindset.  [29:55] Must-dos for sales success in construction.   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

Succession planning isn’t just about naming someone to be the successor; it’s about ensuring that your business can thrive after you. In this episode, Eric appears as the guest of “The Construction Hall of Fame” podcast and shares his wisdom on succession planning, the blind spots that trip up the construction leaders, keeping your top talent from walking out of the door, and the importance of starting an early succession plan. Whether you are already thinking about your succession plan or years away from stepping down, this conversation will guide you to get started with confidence and clarity.    HIGHLIGHTS [02:06] Introduction and background to Eric Anderton.  [05:11] Succession planning pitfalls.  [12:11] The tours of duty: Developing and retaining top talent.  [15:36] Consistent growth, clarity, and proactive career planning.  [20:38] Planning for the long-term with clarity.  [24:00] Aligning career paths with individual ambitions.  [28:46] Tough promotion calls.  [34:37] The importance of process mapping in succession planning.  [39:30] Replacing a CEO-Founder in construction.  [44:34] The first simple step of succession planning.  [49:30] Succession planning in a family-run company.  [53:33] Testing a potential successor early.   KEY TAKEAWAYS Don’t wait until it’s too urgent to plan your succession.  Create ‘Tours of Duty.’ Rotate employees through different roles.  Pair for learning and mentorship. It builds knowledge, confidence, and cross-functional empathy.  Assume every talented person could leave. Actively invest in their growth and give them a reason to stay.  Ask broad, guiding questions that will lead to deeper clarity through group discussions.  Have honest conversations about careers. Not everyone is ambitious.  After a tough promotion call, reaffirms the values of other employees immediately.      90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

Most construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care? In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it’s about a lot more than your logo or website. If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem. And the good news? Fixing it starts with asking better questions. 🔍 What You’ll Learn: Why “we do quality work” isn’t a differentiator in construction The one powerful question that reveals your company’s real value How to uncover your essential value—and why it matters more than your mission statement How internal misalignment kills credibility with clients and recruits Why consistent messaging across field and office builds trust How to create a brand guide your team will actually use Where to start when your brand feels outdated or unclear   👷 Who Should Listen: General contractors and trade contractors Construction CEOs and executives Marketing and business development leaders in AEC Anyone tired of competing solely on price   🧠 About the Guest: Justin Bieganek Justin Bieganek, Founder of Mercury Creative Group, has spent over 25 years helping construction companies, associations, and nonprofits discover what makes them unique—and use that clarity to drive growth. He’s guided 100+ organizations through strategic branding efforts rooted in deep collaboration, leadership alignment, and practical implementation. If you want your brand to attract better clients, keep great people, and support your long-term growth, Justin is the expert you want in your corner.   RESOURCES Connect with Justin Bieganek LinkedIn - linkedin.com/in/justinmbieganek/  Website - mercurycreativegroup.com/      90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!