CIP 039 Rick Marcet on Win/Loss Analysis

Rick Marcet describes the innovative Win/Loss practices at Microsoft.

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.  

Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions.  This episode is particularly useful for CI managers.  

Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.  

  Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in technology.  

In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org.  We talk about Ted's recent blog entry "The Problem with Competitive Intelligence." Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support.  Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners.  Ted offers specific advice on CI professionals can go about building those critical bridges.

Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business.  We also get an update on CI 2020 and discuss the Intelligence Collaborative.  This interview touches on a number of big topics in business, strategy and competitive intelligence.

Luis Madureira is a CI practioner based in Portugal.  In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.

  John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions.  On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.  

Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.