234 | The Limitations of Ultra Light Roasts

Ultra light roast coffees have high clarity, preserve volatile flavors, and roasted in a way to minimize roast flavor. That sounds like a perfect cup, however, there are some limitations to that style of roasting. In this episode we unpack a few ways ultra light roasts are limiting and may not be the coffee for what you want to do. Listen to the episode with Jacob from Airworks: https://open.spotify.com/episode/4JT36fSwcRHJygBNq6Ohqf?si=666cae4b4d4e46e6Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Ultra light roast coffee is becoming more and more popular amongst coffee enthusiasts. At first it may seem like it's just underdeveloped, grassy coffees, however, we think there might be some misconceptions around ultra light roast coffees. On this episode, we explore ultra light roasts with Airworks, an ultra light roast coffee subscription that brings in coffees from roasters around the world that share the same love for this style of roasting.Check out Airworks' subscription: https://airworkscoffee.com/Find Airworks on Instagram: https://www.instagram.com/airworkscoffeePick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Water is the most important ingredient in a cup of coffee. It can make a cup go from being undrinkable to mind blowing. That’s why for this episode we invited Dr. Christopher Hendon on the podcast. A scientist, professor of chemistry, and co-author of Water For Coffee. We talk about the most important variables to measure in water, the impact of magnesium and calcium, and mineralization post brew.Dr. Christopher Hendon's Book, Water For Coffee (2nd Edition): https://www.scottrao.com/products/water-for-coffeePick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We've made a lot of mistakes in our coffee roasting journey that we had to learn the hard way. Mistakes are inevitable when you're trying to build something you've never built before. In this episode, we reflect back on the early years of starting Mirror and talk about the 3 things we wish we did differently that would push us forward much faster.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

This is our first Q&A on the podcast in a long time. We cover dialing in a v60 pour over by temperature vs grind size, did processing make coffee origin obsolete, and how you should use social media to market your cafe. This was a fun conversation with a handful of questions approaching different aspects of the coffee industry.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Coffee shop owners oftentimes think they need to have a menu item for everyone and try to serve as broad of an audience as possible. It may sound right, but only until you consider that some of the more successful businesses in food and beverage do the opposite. In this episode, we talk about how you should build your coffee menu for your coffee shop and we highlight a few key points that the most successful coffee shops and fast food restaurants do to be successful.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

There is tons of information out there about coffee, and it's pushing the coffee industry forward. We're growing in popularity and innovation. In this episode, however, we cover 3 ideas that we need believe we need to shift our perspective on.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We've all traveled and realized we're stuck on vacation for 5 days with the most important part missing - delicious coffee. In this episode, we talk about how you can build your own travel coffee setup and helpful tips that can make your workflow easier while being on the go. Enjoy tasty coffee anywhere you go and never be left stranded without coffee.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

You decided you wanted to go down the coffee rabbit hole, and now what? You'll quickly realize you need coffee gear to experiment, learn, and brew tasty cups with. In a time when there's more and more coffee gear out there, is it possible to have a great setup on a budget? We cover this in episode 226 and give two great setups under $500.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

As coffee enthusiasts and baristas, we're always trying to raise the bar for what our coffee tastes like. Most of the time, that comes down to brewing really good coffee, but what makes someone good at making coffee? In this episode, we boil it down to 3 traits that we notice in people who are exceptional at brewing coffee.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA