Lessons From a Partnership Gone Sideways and When Promotion Turns Into Desperation
If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.
In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.
From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.
You’ll learn:
• Why your audience stops responding (and what it really means)
• How nonstop event promotion can make you look desperate
• Why collaboration beats shouting into your own void
• The importance of actual human conversations in marketing
• What happens when expectations aren’t clear between partners
• Why contracts and boundaries matter more than good intentions
• And how even seasoned founders have to re-learn basic lessons
This episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.
A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.
Cassandramcclure.com
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