Shift Happens - Episode 4: Cracking the Code: Cisco 360 Partner Program & the Partner Value Index (PVI)

In this episode of Shift Happens, host Jeff Edwards talks with Ken Seitz, Senior Director at Cisco, about the Cisco 360 Partner Value Index (PVI)—a game-changing shift in how Cisco recognizes and rewards partner performance. They break down how the PVI works, what it means for branding and profitability, and how it’s helping partners sharpen their focus in key areas like networking, security, and AI. Ken shares insights on the move from a one-size-fits-all recognition model to a more specialized approach, why predictability matters, and how partner feedback is shaping future improvements. Plus, you'll hear exactly what steps partners can take now to make the most of their PVI scores and the Cisco 360 program. Key takeaways: • What the PVI is and why it matters • How PVI scores impact branding and profit • Why specialization is the new strategy • The role of partner incentives (CPI) • Actionable ways to boost your PVI score