175 B2B Marketing

Learn about blue collar empowerment and automation in China.Clear communication is the most important factor in AI/digital transformation.Empower workers and create a smooth transition so everyone gradually comes on board. Blue-collar workers can be upskilled with simple interfaces and training, and the biggest challenge is always taking the human factor into account.Rosanna Terminio is a consultant, contributor, and lecturer specializing in innovation, strategy, and human resources; since 2011 she has been a partner at AsecorpChina Business Consulting, bridging European companies and the Chinese market.Find her on LinkedIn.

China book author shares insights into his book.What makes China so strong today?How did China build the engineering ability in its workforce?How does production capacity affect the consumer behavior?Who earns money in an over-capacity model?Book title: "Enduring Frameworks: Nine Lenses for Understanding Today's China beyond the Headlines"Marco Beba (Find on LinkedIn) is a German business strategy professional based in Shanghai.He has already been on the China Flexpat podcast before, episode 14.

Shownotes:Sell your B2B products in China:Deep dive into: Value/ Branding / PricingLocal R&DLocal Marketing executionBranding vs. Guanxi (Relationships)Support your Chinese Sales team to succeed in the Chinese market!Dr. Daniel Frerichs is an expert on B2B marketing in China due to his extensive professional experience bridging European and Chinese markets. Dr. Daniel FrerichsSalt & Pepper Consulting Co. Ltd.E-Mail: [email protected] ID: danielfrerichsWeb: www.silkroadconsultants.com

174 Work Smarter – With AIHow can professionals — not just tech experts or big corporations — use AI to work smarter and think more creatively? What are some underrated AI tools that save hours in each work week? How does AI change the way we work, lead, learn, and connect?What can Chinese professionals teach the world about fast, practical AI adoption? Alysia Lee Asp is a Creative Innovation Coach, AI Integration Specialist, and Award-Winning Educator helping professionals bridge creativity, psychology, and technology to work smarter and think bigger. Based in Shanghai for over a decade, this “Queen of AI in Shanghai” is known for making innovation practical, human, and globally accessible.Host: Sigrid Winkler, Founder & CEO of CITY COWBOYSLinks: Find Alysia Lee Asp on WeChat: alysialeeaspEmail: [email protected]:  https://www.linkedin.com/in/alysialeeasp/Website: flexmytech.com

Title: 173 Intercultural Value Conflicts## Shownotes:Understand why our values are so important to how we interact with our environment. Why is an expat assignment so hard for the spouse?The true value of intercultural trainings?Preparing local teams for global roles.Andreas Bastian has worked  in various senior management positions at several multinational companies, including Volkswagen and BP.With a wealth of experience in developing global teams and businesses, Andreas has lived and worked across diverse markets in China, Japan, Indonesia, and Germany.Dr. Andreas Bastian ICUnet Group Chinahttps://www.icunet.cn/enManaging Director [email protected] 

本期内容你将听到本期《China Flexpat Podcast》深入探讨欧洲与中国价值观的差异及其对商业行为，尤其是管理层的影响。节目特邀中捷混血嘉宾Adam，他拥有在欧洲成长、英国留学及中国深造的独特跨文化经历。对话围绕海外华人群体的文化分层、短期留学的融入挑战、语言障碍的深层原因，以及海归人才如何在中国职场发挥其“创造力”优势展开。核心观点指出，欧洲的“直接透明”沟通与中国的“含蓄委婉”形成鲜明对比，而真正的跨文化成功在于双向适应与动态平衡。节目还分享了无需出国即可培养国际化思维的创新方法，并展望了华人作为“文化桥梁”在中国企业全球化进程中的关键作用。This episode of China Flexpat Podcast delves into the differences between European and Chinese values and their profound impact on business behavior, especially at the managerial level. The guest is Adam, a half-Chinese, half-Czech professional with a unique cross-cultural background, having grown up in Europe, studied in the UK, and pursued further education in China. The conversation covers the cultural stratification of overseas Chinese, the integration challenges of short-term study abroad, the root causes of language barriers, and how returnees can leverage their "creativity" advantage in the Chinese workplace. A key insight highlights the contrast between Europe's "direct and transparent" communication and China's "indirect and subtle" approach, emphasizing that true cross-cultural success lies in mutual adaptation and dynamic balance. The episode also shares innovative methods for cultivating a global mindset without leaving China and looks forward to the crucial role of Chinese professionals as "cultural bridges" in the globalization of Chinese companies.00:00 Values Clash: European & Chinese Perspectives (价值观碰撞：欧洲与中国视角)01:30 Understanding Europe: The Limits of Short-Term Study (理解欧洲：短期留学的局限)04:30 Integration Tip: Build Genuine Friendships via Shared Interests (融入建议：通过共同兴趣建立真实友谊)07:00 The Language Divide: Overcoming "AI-Perfect" English (语言鸿沟：克服“AI式”英语障碍)10:30 The Returnee Advantage: Creativity & Global Mindset (海归优势：创造力与全球思维)13:30 Preserving Global Thinking: Challenges for Returnees & Local Alternatives (保持全球化思维：海归挑战与本土方案)16:30 Direct Exposure: Training Local Teams for Global Collaboration (直接接触：训练本土团队实现全球协作)19:00 Two-Way Street: Balancing Direct & Indirect Communication (双向适应：平衡直接与间接沟通)22:00 Career Vision: Building Bridges as China Goes Global (职业愿景：在中国走向全球之际搭建桥梁)24:30 Final Thoughts: Mutual Learning Between East and West (最终思考：东西方互学互鉴)}--------------------------------Contact Adam Sevcik (Find on LinkedIn)Wechat: AdamSev_01Contact FrancisWechat: Flexpat2020

Increase Your Value Through Confident CommunicationIntroduction:Confident communication drives career success.Speaking with confidence is a skill that can be trained and strengthened.Practical strategies to recognize and avoid common communication mistakes.Build powerful new habits to express your ideas effectively in every conversation.00:00 在演讲中克服心理空白准备和自信地说话，一个人经历了突然的心理空白，一个隐喻的思维黑洞，突出了在压力下保持专注的挑战。00:20 掌握沟通技巧以促进职业发展讨论提高口语能力的策略，强调建立信心和避免常见口语错误的实用技巧，增强个人和专业互动。04:33 所有人的沟通技巧: 有效地达到目标强调沟通技巧对每个人的重要性，而不仅仅是公众演讲者，强调有效的演讲如何帮助与合作伙伴，孩子，客户，老板和朋友实现个人和职业目标。06:11 常见的沟通错误和早期培训的重要性讨论了常见的沟通错误，例如说话太快或太轻柔，源于不适和缺乏训练。 建议进行沟通技巧的早期教育，以避免这些错误。07:43 将信息传递技能纳入课程强调将有效沟通信息的技能自然融入教育计划的重要性，强调这些能力通常不是教授的，而是学习的组成部分。08:09 沟通障碍: 文化、教育和个人影响对话探讨了导致沟通困难的各种因素，包括文化规范、教育系统和个人性格特征。 它强调了这些障碍对专业尊重和理解的影响，强调了克服它们以有效传达知识和思想的重要性。10:47 克服言语犹豫和自我倾听的挑战在家练习演讲可以减少犹豫，提高信心。 意识到并倾听自己的声音对于个人成长至关重要，尽管涉及困难。11:49 克服尴尬: 掌握声音和身体语言中的自我感知解释了以不同的方式听到自己声音背后的科学，以及通过录音练习言语和肢体语言来提高沟通技巧的重要性，强调了面对和调整个人怪癖以促进成长的必要性。14:29 身体语言在交流中的重要性身体语言显著地支持口头信息，这些信息在类似的大脑区域和边缘系统中处理，通常在信息被听到之前就预测出来，因此对于有效沟通至关重要。15:38 在身体语言训练中平衡真实性和掌握性讨论了在不失去自然的情况下训练身体语言的挑战，强调真实性的重要性以及轻微不完美在与观众联系中的作用。17:00 掌握公共演讲中的停顿艺术，以提高观众参与度和影响力暂停被强调为公开演讲中的强大工具，允许听众处理信息并增强演讲者与听众的联系。 讨论了结合有效停顿的技术，例如改变语音速度和强调重点。 强调了保持眼神交流和关注听众而不是自己的重要性，并建议进行实践练习以改善暂停的使用。19:45 增强声音的自信和音量，促进有效沟通对话强调了音量和声音变化在传达自信方面的重要性，建议了站立和呼吸练习等技巧来提高声音投影，并指出了工作室站立的做法可以提高录音质量。20:34 提高沟通信心: 站立和练习的力量强调肢体语言和声音清晰度在增强存在感和信心方面的影响，倡导在演讲期间站立和练习口语技巧，使用毛绒玩具等无生命物体，以提高在线和离线沟通效率。22:36 在线导航与面对面沟通的礼仪对话探讨了在线和面对面交流之间的相似之处和细微差别，强调保持专注并以与面对面会议相同的尊重对待虚拟互动。 提示包括通话时站立、聚焦在相机上，好像它是人一样，以及在在线设置中应用传统的沟通规则，如暂停和休息。24:27 在第二语言交流中拥抱口音讨论了非母语说话中口音的魅力和必然性，强调了他们的文化身份以及掌握音调和词汇细微差别等微妙之处的挑战。25:19 克服语言限制: 强调口语练习以提高流利性演讲者讨论了非英语母语词汇的局限性，强调了口头练习在实现流利性和有效沟通方面的重要性。26:32 克服舞台惊害怕: 准备、运动和呼吸技巧准备是感到安全和专注于交付的关键。 身体运动和呼吸练习，如方形呼吸技巧，有助于减轻压力和提高说话速度。29:23 成功主持大型聚会的会前准备技巧分享个人赛前策略，包括休息、补水、声乐热身和练习，以确保大型活动的顺利进行。 建议听众查看China Flex Pet播客，了解更多关于不同主题的见解。Corinna RothenburgerBorn in Germany in 1965, Corinna Rothenburger is a seasoned language and communication expert with more than 25 years of experience in broadcasting, public speaking, and professional training. She built her career across several major radio stations in Germany, working as a speaker, writer, and event presenter.Since 2012, she has been based in Shanghai, where she continues to share her passion for communication as a German language trainer for companies, adults, and children—helping learners not only master the language but also express themselves with confidence and clarity.WeChat: CorinnaRothenburger

嘉宾介绍Alla is the founder and manager of Sino. Sphere an online Chinese school which delivers media-based courses to students from all around the world. Sino.Sphere offers a fresh alternative to traditional rote-learning based approaches, instead engaging its students with modern Chinese media produced for natives in China. We have taught over 500+ students from across the globe and you can find us on Instagram, as well as on LinkedIn as Sino.Sphere.本期内容你将听到00:00 学习中文的重要性与方法探讨对话围绕学习中文的价值及其对个人职业发展的影响展开，强调了中文作为了解中国文化的桥梁作用，以及在华生活的实际需求。讨论指出，学习中文不仅能增进与当地人的交流，还能获得更多的社会机会。同时，对话还提到了传统学习方法的局限性，如枯燥的重复记忆和僵化的课堂模式，建议采用更有趣、互动性强的学习方式。04:25 通过沉浸式媒体学习中文口语和听力对话强调了通过中国媒体，如街头采访和喜剧节目，来提高中文口语和听力的重要性。这种方法结合线上平台和线下课程，帮助学习者在实际语境中练习语言技能。虽然阅读和写作也是中文学习的重要部分，但对话指出，口语和听力更需要实时互动和指导。此外，持续的练习和将语言融入日常生活是达到流利的关键。07:58 如何有效利用视频资源学习中文讨论了通过观看中文视频学习语言的有效方法，强调了在具备基础后选择合适难度的媒体资源的重要性。同时，提到了导师在学习过程中的指导作用，以及自我激励和实践对于语言学习的关键性。对于在中国但主要使用英语生活的人群，建议通过基础教材和融入当地生活的方式提升中文水平。15:04 语言学习投资与时间管理的重要性对话围绕语言学习的时间投入和经济投资展开，强调无论选择自学还是付费课程，都需明确学习优先级。分享者讲述了个人经历，通过一次性购买大量在线课程，有效提升中文水平。讨论指出，投资语言学习的方式多样，关键在于根据个人预算和时间做出合理选择，确保投入能带来实质性的进步。17:47 从零开始学中文：从挫败到流利的旅程六年前，学习者对中文持消极态度，认为难以掌握。尽管大学期间取得了优异成绩，但在台湾旅行时意识到口语能力不足。回国后，放弃传统学习方法，转而通过电影、社交媒体和语言伙伴加速学习，两年内达到流利水平。基于自身经历，认识到中文学习资源的不足，并决定分享高效学习方法，创立业务帮助更多人提升中文口语能力。20:23 个性化教学与模式识别：打造高效中文学习课程讨论了通过小班授课、重视模式识别而非死记硬背词汇，以及选择具有跨文化教学经验的教师，来提升中文学习效果的方法。强调了学习中文的重要性，并指出有效的时间和金钱管理对于学习成功至关重要。ContactAlla Garside (find on LinkedIn)Instagram: Sino.Sphere Wechat: Allaelizaveta01Contact FrancisWechat: Flexpat2020

Learn from an Artist who started working in China 1987.What is the role of your own skills and your relationships?Is this still valid today?【Find Daniel】instagram link @danielmkrauseWechat： T4PHAGE

Learn to work in a Chinese environment. What does it take?Which value is the Chinese company looking for?How can you influence and change the Chinese team?What is low and high context culture?Read the book: "Culture Map" from Erin Meyer to learn more about low and high context culture. Contact Jeanne de Gayffier: Find her on LinkedIn or wechat: j_fengshu