#411: How Cannabis Brands Win: The Power of Storytelling, Authenticity & Experience

The cannabis concentrate industry is evolving, and solventless extraction is leading the way. In this episode, I sit down with Barron Lutz, Founder of Nasha Hash, to break down what makes live rosin and ice water hash unique, how genetics are shaping the future of concentrates, and why consumer demand for clean cannabis is rising. 🔹 What live rosin really is & how it differs from other concentrates 🔹 The ancient art of hash-making vs. modern solventless extraction 🔹 Why quality genetics matter for hash production 🔹 How consumer education & pricing impact concentrate sales 🔹 The biggest challenges for craft hash producers today Barron’s global journey from India to Humboldt, his passion for supporting legacy growers, and his commitment to craft cannabis make this conversation a must-listen! 🎧 Subscribe for more cannabis industry insights! =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

In this episode, I sit down with Rama Mayo, co-founder of Hall of Flowers, to discuss the future of cannabis branding, mainstream adoption, and industry evolution. Rama shares insights on why experiential marketing is crucial, how the cannabis industry mirrors music and fashion, and why protecting authenticity is more important than ever. We also dive into: ✅ The 30-year vision for cannabis with Gary Vaynerchuk ✅ How Hall of Flowers revolutionized cannabis trade shows ✅ The importance of branding and experiential marketing ✅ The corporate vs. craft divide in cannabis ✅ What’s next for cannabis legalization and social equity =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Keeping cannabis clean is more critical than ever. In this episode, I sit down with Joe Edwards, Chief Science Officer at Yofumo Technologies, to discuss the game-changing role of decontamination in the cannabis industry. We dive into: ✅ The hidden contamination risks in cannabis cultivation ✅ How Yofumo’s ozone-based technology is revolutionizing decontamination ✅ The tightening of compliance and new testing regulations ✅ How cultivators can stay ahead of the curve and avoid costly recalls ✅ The future of cannabis decontamination beyond cultivation With over 15 years of experience in cannabis science and innovation, Joe shares his deep insights on facility design, regulatory challenges, and industry best practices. If you care about the future of clean, safe, and high-quality cannabis, this episode is a must-watch! 📢 Watch now and stay informed on the latest cannabis science and compliance trends!   =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

In this episode of Cannabinoid Connect, we sit down with Livi McKay, Founder and CEO of Discover Your Color, to hear her incredible journey from overcoming life-threatening health challenges to becoming a leader in cannabis innovation. 🌱 Livi shares how cannabis helped her break free from opioid dependency, recover from chronic health conditions, and regain control of her life. We discuss her mission to redefine cannabis as a tool for wellness and how her platform, Discover Your Color, simplifies cannabis by categorizing it based on effects like energy, calm, focus, and rest. We also explore: How cannabis is changing the narrative on health and wellness The need to move beyond “stoner culture” to legitimize the industry The future of cannabis as a cornerstone of plant-based medicine and wellness The challenges of consistency in cannabis products and how science can help Livi’s inspiring story and forward-thinking solutions offer a fresh perspective on the cannabis industry and its potential to improve lives. Don’t miss this powerful episode! 🎙️ Follow Cannabinoid Connect for more inspiring cannabis stories and industry insights. 🔗 Visit Discover Your Color: https://discoveryourcolor.co/  =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

In this episode of Cannabinoid Connect, Kevin Carrillo talks with Jonathan Ballard, VP of Market Development at LeafyPack, diving deep into how automation technologies are revolutionizing the cannabis industry. From enhancing packaging processes to ensuring consistent quality across products, Jonathan shares insightful examples from the field, demonstrating the critical role of automation in improving efficiency and compliance in cannabis operations. Discover how LeafyPack's innovative solutions are shaping the future of cannabis manufacturing and what this means for businesses and consumers alike. 🔗 Connect with Jonathan and learn more about LeafyPack's solutions: LeafyPack's Official Website Follow Jonathan Ballard on LinkedIn for more insights on cannabis automation. =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Join us for a game-changing discussion with Darren Gleeman, Managing Partner of MBO Ventures, as we delve into the transformative power of Employee Stock Ownership Plans (ESOPs) for cannabis companies facing the stringent 280E tax burdens. Discover Darren's patented ESOP methodology that has helped companies like Theory Wellness navigate financial hurdles and foster employee empowerment. Darren shares his insights on: Mitigating 280E tax implications through ESOPs. Real-world impacts and case studies from the cannabis industry. The role of ESOPs in enhancing employee financial well-being and promoting social equity. This episode is a must-watch for cannabis entrepreneurs and business owners looking to understand the financial strategies that can lead to sustainability and growth in this challenging market. Don't forget to subscribe for more insights into cannabis business strategies and stay informed about the latest industry trends. =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Join us as Jack Blaeser, Founder, CEO, and Board Director of Mosaic, dives deep into how technology is revolutionizing the cannabis dispensary experience. Discover the role of mobile apps, data analytics, and integrated digital solutions in shaping the future of cannabis retail. From enhancing customer loyalty to leveraging AI for personalized shopping, learn how Mosaic is helping dispensaries optimize operations and customer engagement. Don't forget to subscribe for more insights into the cannabis industry's technological evolution! Jack is founder and serves as Mosaic’s Chief Executive Officer and Board Director for Mosaic, a company that helps dispensaries get digital right by providing the market’s first all-in-one branded app , payments and loyalty platform. Webiste: https://mosaic.green/  =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Join us in this fascinating episode of Cannabinoid Connect as we explore the groundbreaking technology behind Lumenary with co-founders David Kostiner and Robbie Schneider. Discover how their unique metal-free vaping devices are setting new standards in the cannabis industry, enhancing both safety and flavor. Dive into their family-rooted journey from concept to market leader, and learn about the challenges and triumphs they faced along the way.   🌿 What We Discuss: The advantages of metal-free vaping and its impact on health and flavor. The founders' journey from a vision to reality in the cannabis tech space.  Lumenary's market differentiation and future innovations. Don't miss out on this in-depth look at how Lumenary is redefining the vaping experience through their innovative design and commitment to quality. For more insights and updates: Visit their website: https://www.thebeamlaser.com/ =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Join us for an enlightening discussion with Shayda Torabi Howell, co-founder and CEO of RESTART and President of Texas Hemp Coalition. Dive into the intricacies of hemp policy advocacy in Washington, D.C., and the latest trends shaping the Texas cannabis market. Discover how RESTART is innovating with new products like RITA and On High, and learn about the challenges and opportunities ahead in the 2025 legislative session. Don't forget to check out the new beverages at restartrita.com and follow @restartrita for more updates! Social Media Channels and Websites  @RESTARTCBD @RESTARTRITA @TEXASHEMPCOALITION TexasHempCoalition.org/summit =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok

Join Kevin Carrillo in a revealing episode of Cannabinoid Connect with Guillermo Rodriguez, Virtual CFO and seasoned expert in the cannabis industry. Dive into our discussion on the pivotal role of a Virtual CFO in transforming cannabis businesses through strategic financial planning and profit-focused accounting. Learn from Guillermo as he shares essential insights on navigating residency requirements, the intricacies of cannabis licensing, the critical role of insurance in operational success, and the impact of stalled banking legislation on the industry. We also explore effective strategies for economic resilience and optimizing business operations in the cannabis sector. Whether you’re a budding entrepreneur or an established player in the cannabis market, this episode offers valuable perspectives on financial management and strategic growth in this dynamic industry. 🔗 Follow Guillermo for more insights: https://www.linkedin.com/in/guillermo-rodriguez-cpa/ =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook TikTok