How to build a business case for comms investment S7 E2

Who should write an internal communication strategy? Does it have to be the most senior comms pro? What inputs should you use? Rachel has discussed this topic in detail in this episode of her Candid Comms podcast. Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop.  Use the code CANDIDCOMMS to remove 25% at the checkout. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

Why is internal communication important during an organisational crisis? Rachel welcomes Alison Arnot to the Candid Comms podcast.  Alison is an award-winning consultant, trainer, speaker and author with over 25 years' experience in PR, internal communication and crisis communication. Based in Scotland and working globally, she is a specialist in internal crisis communication preparedness and training, and author of Internal Communication in Times of Crisis: How to secure employee trust, support and advocacy in crisis situations. During this interview, Rachel and Alison discuss what crisis comms is, how to reduce harm and the crucial role of internal communication. Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop.  You can save 25% off any Kogan Page book via koganpage.com using the code CANDIDCOMMS. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

Do you need to build a business case for investment in your internal communication? Perhaps your internal communication team needs to expand, or your channels need refreshing. If you need to write a business case, you're in the right place. Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop.  You can save 25% off any Kogan Page book via koganpage.com using the code CANDIDCOMMS. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

Welcome to the Candid Comms podcast. This show launches season seven. In this episode, you'll discover what's coming up in this season. Rachel also shares news about her trip to Australia in September 2025. Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop.  Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

This bonus episode of the Candid Comms podcast closes out the year.  Thank you to my guests, my team and Producer Fynn Gentle for all your support and encouragement in 2024. Candid Comms will be back in 2025, thank you for tuning in, Rachel. Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

This bonus episode of the Candid Comms podcast is a conversation between Rachel Miller and Tara McDonagh.  Tara is the host of the Communications Business Advisor podcast and President and Chief Communication Strategist at Tara McDonagh Communications. In this candid conversation Rachel and Tara discuss: what being a strategic internal communicator means what unites communicators globally  communicators as business advisors the importance of teaching others how to treat you supporting other women and much more.  Tara wrote an expert view for Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page in April 2024. Here are the links we promised to share: Tara's website Raise the Tide Find Tara on LinkedIn. Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

This bonus episode of the Candid Comms podcast celebrates the global launch of Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page on 3 April 2024 in the UK and rest of world, and in the US on 30 April 2024.  This audio was captured as part of the online launch on 9 May 2024, hosted by Sia Papageorgiou from the Centre for Strategic Communication Excellence (CSCE) in Australia. It features questions from internal communicators around the globe who pre-submitted questions or asked them in the chat.  Thank you to Sia and Adrian Cropley from CSCE for hosting this launch. Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

This bonus episode celebrates the launch of Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page on 3 April 2024 in the UK and rest of world, and in the US today, 30 April 2024.  This audio was captured as part of the in-person book launch in London on 18 April 2024. It features Rachel's speech, plus interviews with some of the internal communicators who attended the night.  Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

Who can be an internal communicator? What are the transferable skills we all have? Why are intentions important? How can you learn about internal communication? Full show notes can be found at www.allthingsic.com/podcast Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

What's the difference between evaluation and measurement? What's the best way to include evidence in a monthly measurement report? Why do you need to rely on insight rather than instinct? Today's episode of the Candid Comms podcast focuses on evaluation, which is the penultimate stage of The MILLER Framework. Full show notes can be found at www.allthingsic.com/podcast Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.