Inside "Hacking Growth," a New Book by Sean Ellis and Morgan Brown

I know we're on hiatus, but if you're interested in PPC then we have something very exciting just for you...

When I got an email from the Growth Hackers team asking if we'd like to preview Sean Ellis and Morgan Brown’s new book for the Call to Action podcast, it was a no-brainer. The book is called Hacking Growth and it's full of interesting stories about businesses you know and love. Listen now to get Sean and Morgan's inside perspective on writing the book and the stories inside Hacking Growth.   

Call to Action is over 2 years old. Wow, time flies! We've learned a lot in that time, and have decided that it's time to dive even deeper into the issues that affect the lives of marketers like yourselves. So make sure to subscribe to this feed if you haven't already. That's your call to action!

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In this episode we get one of our favourite content marketing thought leaders back on the podcast. Andy Crestodina, co-founder and strategic director of Orbit Media, talks with us about how he uses analytics to help the creative juices flow, and how major surgery changed his thoughts about his work. 

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Two years ago, we had our most controversial interview on the podcast, ever, with Angus Lynch, who was defending the use of exit overlays on landing pages. Time has passed, and overlays have become common practices on the web. And now, we've built them into Unbounce as Convertables, so we sat down with Angus again to chat about what has changed, and how you can use them to generate more conversions across your entire website.

At Unbounce’s Call to Action Conference in September, Cara Harshman, formerly of Optimizely, told the audience that it’s time to kill the homepage. We asked her why, and what should rise up in its place.

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