
Building Rosca: Latino Money Circles in a Modern App with Cindy Chavez Swenson
08/03/2026
0:00
1:17:22
This week on Cafe con Pam, Pam sits down with the incredible Cindy Chavez Swenson—a Mexican-American PhD, educator, and founder behind the Rosca app. They dive into Cindy’s journey growing up as the child of Mexican immigrants, what it’s like being overlooked (and underestimated) in both academia and tech, and how her family’s values inspired her to create a fintech app that actually serves Latino communities.
From stories about the original “Reading Olympics” snub to the power of gathering—for money, time, and support—Cindy is refreshingly real about the highs, lows, and everything in between. You’ll walk away fired up and ready to start your own tanda!
Thank you to Savvy Ladies for supporting Cafe con Pam. Savvy Ladies is a non-profit organization dedicated to helping women take control of their financial future. Check out their free financial helpline at savvyladies.org
Check out BMO here
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Follow Cindy on all things social:
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The Unmuted Era
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Get on the waitlist for Un Verano con Self Love
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Facebook
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Listen to Cafe con Pam
Take our Calladita Culture®️ Quiz
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Learn more about Pam
To support the show, an easy way to do it is to leave a review. Your feedback definitely helps other listeners connect and see if this is a podcast they could resonate with. To make it easy for you, here are some quick questions to think about when you’re leaving a review:
*The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the views of BMO. BMO sponsors the podcast but does not influence or endorse the specific discussions or viewpoints shared herein. BMO Bank N.A. Member FDIC*
Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.
From stories about the original “Reading Olympics” snub to the power of gathering—for money, time, and support—Cindy is refreshingly real about the highs, lows, and everything in between. You’ll walk away fired up and ready to start your own tanda!
Thank you to Savvy Ladies for supporting Cafe con Pam. Savvy Ladies is a non-profit organization dedicated to helping women take control of their financial future. Check out their free financial helpline at savvyladies.org
Check out BMO here
Do you want to support our show and get ad-free episodes? Join our Supporters Club here.
Follow Cindy on all things social:
Follow Cafe con Pam on all things social:
Querida Yo
The Unmuted Era
Discover your Ikigai
Get on the waitlist for Un Verano con Self Love
Subscribe on YouTube
Listen to Cafe con Pam
Take our Calladita Culture®️ Quiz
Get your business on El Mercadito
Learn more about Pam
To support the show, an easy way to do it is to leave a review. Your feedback definitely helps other listeners connect and see if this is a podcast they could resonate with. To make it easy for you, here are some quick questions to think about when you’re leaving a review:
- What do you love about the show?
- What were you expecting before you listened?
- What happened after you listened?
- How would you describe the show to your best friend?
- Social media. Follow @cafeconpampodcast on Instagram and Facebook.
- Learn more about our work and other stories at cafeconpam.com
*The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the views of BMO. BMO sponsors the podcast but does not influence or endorse the specific discussions or viewpoints shared herein. BMO Bank N.A. Member FDIC*
Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.
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