Business Day Spotlight podcast

Unpacking the commerce media trend

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The use data and technology to increase return from advertising spend is the focus of this edition of Business Day Spotlight.

Host Mudiwa Gavaza is joined by Gil Sperling, co-founder and co-CEO of Flow.

Through the discussion, the economist highlights: trends in tech based advertising; evolution of digital marketing techniques; potential of commerce media; and the returns profile.

Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.

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