GEO, Fanout, Agents: Mike King’s Take on Where Search Is Really Heading

Will Critchlow and Wil Reynolds cover some interesting and different topics in this episode of The Business Class Lounge. This candid conversation covers what Wil is seeing across hundreds of clients, how he is using AI day-to-day and what it takes to keep a 200+ person agency moving while the ground keeps shifting. Listen up for hard truths from Wil about how staying employable means treating AI learning like a second job, being honest about uncertainty, and building a culture of momentum and accountability.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow catches up with Mike King, founder and CEO at iPullRank to talk about GEO, fanout queries, agents, and what the cutting edge feels like at a top agency. Mike and Will go way back, so this episode covers a lot of ground, from SEO to Mike's view on the place of AI in the production of art.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Matthew Morrissey, Organic Search Director EU at adidas to talk about life at the cutting edge of enterprise SEO at a major global brand. Learn about the power of hunting insights, and insight rate over wins and testing cadence, team alignment, and where great ideas come from.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Brodie Clark, independent SEO consultant and ecommerce expert to talk about all the ways that the search result pages are changing, new display features and ranking algorithms, and all the ways these things affect ecommerce businesses in particular when it comes to SEO.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Ryan Lucht, Senior Technical Advocate at Datadog which he joined as part of the Eppo acquisition earlier this year. Ryan has deep experience and expertise in CRO experimentation, and has great insights to share from that world to help SEO experimentation catch up with CRO in testing maturity.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Aleyda Solis, founder & international SEO consultant at Orainti. Aleyda is the brains behind the leading SEOFOMO SEO newsletter and is the perfect expert to walk us through the changes she is seeing in search results.Some resources we mention in the conversation:SEO vs GEO ChecklistKey traditional vs AI search differencesThe AI search content optimization checklistThis episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Ross Hudgens, founder and CEO at Siege Media. Ross brings a complementary skillset and background to Will's, with a deep focus on content and PR, and together they lay out a blueprint for the future of e-commerce SEO.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

This is the audio of a live recording. You can watch the video here.In this episode, Will chats to Rand Fishkin. Will and Rand are old friends going back to their times running Distilled and Moz (actually, SEOmoz!) respectively. They got together to record in person when they were in NYC for SEO Week, and covered a wide range of topics including the perennial question: IS SEO DEAD?This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow is joined by Kevin Gibbons, founder of ecommerce specialist agency Re:signal. Their wide-ranging conversation reveals key insights into ecommerce SEO, aligning paid and organic search efforts, and why specialisation matters more now than ever.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow chats with his brother! Tom Critchlow is now the EVP Audience Growth at Raptive, but before that was an independent consultant, a Googler, and (going way back) a colleague at Distilled.Working in the same industry as family leads to various chats that roam across a wide range of topics, but for this conversation, we decided to record a discussion about the future of Google - a topic we have both been thinking about a lot.We cover Google's AI Mode and the curious ways that early versions missed the mark, the future of search queries, and paid search, as well as tactics and business plans for the future of AI powered search.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.