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Adriel Yong is the Co-Founder and COO of Clouted, the AI-native clipping and distribution company that turns long-form content into short video and routes it to the right platform and audience. Clouted has raised a $7M seed led by Slow Ventures, following a $4.45M round backed by a16z SPEEDRUN and AppWorks under its former name, Clout Kitchen. The team also produces &FRIENDS, one of the largest dance and pop-culture festivals in the Philippines. 


Adriel joined Jeremy Au to work through what AI has done to media. Five or six years ago, making this podcast meant cutting every "um" by hand and building cover art from scratch, and Adriel's estimate is that roughly 80% of that work no longer exists. What moved into the space are faceless pages and fully synthetic creators, plus a third feed inside the AI apps competing for the ten hours a day. Social was meant to be the escape from bought media and is now entirely paid, and the answer engines are going the same way: people used to shape human perception, now they shape the model's. Which leaves the question of what still competes, and Jeremy's answer is not sleep, the way Netflix once put it, but real life. They work through the evidence and the strategy underneath it, from the K-shaped cinema rebound to Costco's private-label discipline mapped onto AI marketplaces, and close on the framework that AI shortens the route to purchase for things and places, but not for people.


Watch, listen or read the full insight at https://www.bravesea.com/blog/ai-content 


BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia.

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#AI #Media #SoutheastAsia #Singapore #Philippines #TechPodcast #ContentCreation #CreatorEconomy #FacelessContent #AIVideo #GenerativeAI #GEO #AISEO #MediaStrategy #Startups #Founders #SEAstartups #Indonesia #Vietnam #Malaysia 


00:00 Introduction

00:55 How AI collapsed the production workflow

03:28 Faceless creators and AI-generated creators

05:16 The ChatGPT feed vs the Instagram feed

07:12 Social is now paid social, and the GEO scramble

09:25 Content's biggest competitor is real life

10:37 IRL experiences as a go-to-market motion

12:09 The K-shaped cinema economy: IMAX, the Sphere, F1

14:15 Do you need more AI tools than ChatGPT?

15:17 The atom of work AI actually replaces

16:22 Free time, the senses, and omnichannel shopping

18:33 Costco, Kirkland, and AI marketplaces

19:59 A24's barbell versus the blockbuster bet

22:19 Fandom, IP, and imaginary characters

24:27 Know the real estate you are standing on

25:39 How media consumption habits changed

27:31 Why podcasts survive: edutainment and opinion

30:14 What we consumed in the last 24 hours

32:14 The insurance arbitrage AI found

34:08 Toilets, Wirecutter, and shopping with AI

36:02 Things and places, yes. People, no.

38:55 Word of mouth is still the filter for people

40:44 The Comfort Crisis and rethinking the cinema

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