Here's what ACTUALLY creates a cult-like brand

In this episode, I’m taking you behind the scenes of a recent brand consultation that I had with a business owner. I break down the challenges she was facing and the changes tjat we’re making together to refine her brand. If you’ve ever felt stuck in your branding, unsure if you’re reaching the right audience, or wondering how to position your business for future growth I hope that this chat resonates wiih you and you can take away some insights to apply to your own brand.What I cover in this episode:Where my client was facing challenges with her brandBreaking down Brand, Connection and Loyalty for brand engagementThe issues that I identified with her branding and messagingWhat I recommended she do to help attract new clients to her skin clinicBook your FREE 30-minute brand consult here.(There are 4 spots available for March)---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I’m so excited to dive into today’s topic because we’re diving into something that I talk about all the time and that is why simply being good at what you do isn’t enough to build a thriving brand. You could be incredibly talented, offering the absolute best service or product, and still struggle to attract your dream clients. Meanwhile, someone else with half your expertise but a strong brand presence is booking out their calendar. Why? Because branding goes beyond skill, it’s about your positioning, messaging, and connection.What I cover in this episode:How branding plays a crucial role in attracting customersWhy trust and connection are key for customers to believe in your brandTips for building a cult-like brand that people feel they need to work withThe stages that help to build trust with your audience---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

All the time I see business owners are doing well, booking some clients, and making money, but they’re struggling to become the go-to in their space. Maybe that sounds familiar? You’re showing up and putting in the work, but your dream clients are still choosing someone else. If that’s happening, chances are, your brand isn’t positioned as the obvious choice. For your business to be both successful and sustainable you need a brand that people trust and connect with, one that keeps momentum going, year after year.What I cover in this episode:Reasons why you might not be the go-to brand for your dream clientsWhy you shouldn’t try to appeal to everyoneHow following trends can prevent you from standing outUtilising brand consistency to showcase your expertise---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode I’m diving into a perspective shift that could completely change the way you approach your visual identity. Your branding isn’t just about looking good, it’s the open door that welcomes people into your world. No matter how incredible your product or service is, if people don’t feel invited in they’ll never get the chance to truly connect with you. We really need people to come into our brand to get to know us, to build that connection and relationship with us in order to feel the trust that they need to make that purchase.What I cover in this episode:Why first impressions matter when it comes to your brandingExploring the ‘Like, Know, Trust’ factor in businessThe three key elements to have on point so your branding is invitingHow to build trust through your visual branding---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

It’s so easy to focus all our energy on work, but I’ve realised that strengthening other areas of my life is just as important for building a successful brand. So today I’m chatting through two personal goals that I’ve set for myself this year that have nothing to do with my business, yet I know they’re going to have a huge, positive impact on it. I’m not saying you need to do exactly what I’m doing, but I hope this gives you a fresh perspective on how your passions and personal growth can support your business in ways you might not expect.What I cover in this episode:Ways that creating goals outside of business can help to prevent burnoutHow world-building in a novel is parallel to building a brandThe role of storytelling in brand buildingLessons that I’ve learnt since starting to train for a marathon---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today we are diving into differences between a stuck brand and a sticky brand. I know that these two words sound similar, but they’re worlds apart when it comes to how you show up and connect with your audience. If you have a stuck brand, your brand and business probably feel a bit bland and not exciting to you. You might also notice something more tangible, like a plateau or a dip in clients and income. You can feel super passionate about your brand, but still be experiencing this so if this sounds like you, I hope this episode helps you be excited about your brand again.What I cover in this episode:The difference between a stuck brand and a sticky brandWhat key elements you need to move your brand from stuck to stickyWhy you should avoid consuming too much content from competitors and trying to emulate themWays to align your internal brand values to create authenticity with your audience---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode I’m diving into something absolutely crucial: your audience. They're the lifeblood of your business and without them, who is buying your products or services? I want to focus on how you can balance putting yourself at the centre of your brand while deeply understanding your audience, instead of building your brand around your audience and what kind of person you think they need. For me, I fully believe that’s what it takes to create a connection that feels authentic and aligned.What I cover in this episode:Why you should focus on you as the brand’s essence instead of building your brand around your audience Strategies to help you align with your audienceUnderstanding how your audience currently feels versus how they want to feelHow to stop pretending to be something you’re not to appeal to an ideal group of peopleGet instant access to the Audience Attraction Masterclass here.---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today, I’m diving into the third and final episode of our 2025 brand building series. We’ve touched on how authenticity is one of the things people value this year when it comes to purchasing, and I’ve been seeing the levels of success that founder-based accounts have because they help funnel new customers to the brand. Now I'm not saying you have to go and create a whole separate account that's personal focused, but I would encourage you to bring some personal branding elements into your brand this year, if you haven't already. If you already have done that, let's relook at what you've done and how you've done that and see how we can make things even better for 2025. What I cover in this episode:Practical ways to integrate personal elements into your brand for a stronger connection with your audienceAvoiding oversharing and sharing things that are not relevant to your audience and why they follow youLeveraging your brand anchors like colours and routines for audience recognitionWays to audit your recent content and identify ways to incorporate parts of your personalityListen to my episode about brand anchors on Apple or Spotify.---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I’m coining 2025 as the The Year of the Authentic Brand. As the business landscape shifts this year, brand authenticity has become more important than ever. In this episode, I'm chatting about brand authenticity and why we need it, why it's suddenly so important and also some ways you can start to do this in your brand so you can actually finish listening and go make some changes, because that is what I'm all about. I want to see you taking fast action because that will help you see faster results. No matter what size business you have, authenticity is going to make a huge difference because as I mentioned in the last episode, what you do is not enough to make people choose you.What I cover in this episode:What consumers are prioritising in the current economic landscapeWhy authenticity requires you to show up, share personal stories and build connectionsHow to be authentic across your social media and my tips for creating content to connectAvoiding consuming too much content that will inevitably cloud your creativity---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

As we dive into a fresh year, it's the perfect time to reflect on how to level up your brand and truly stand out. Over the next three episodes, I’ll guide you through what it takes to build a magnetic and thriving brand in 2025. We’re starting off this series with an overview of how to shift from a ‘business energy’ mindset (which is focusing on what you do) to ‘magnetic brand energy’ (which is embracing who you are). Whether you're a service-based solopreneur or a product-based business, this approach is about authenticity and connecting with your dream clients in a meaningful way.What I cover in this episode:Why your services and skills alone aren’t enough to set you apart from your competitorsIncorporating your personality, experiences and authenticity into your brandThe importance of personal branding and ways to connect with your audienceTips to make your brand memorable to your potential customers---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!