Messaging, Copy and AI, What It Takes to Stand Out in this Era

I donno about you, but I've been feeling so MEH about what I've reading online right now. With AI tools like ChatGPT, Gemini and Claude making it easier than ever to churn out content, the scroll has started to feel like a whole lotta blerh.   So how does one stand out in the sea of AI same same ness? In this episode I am sharing with you: • What I'm focusing on instead to stand out • Why "how-to" posts aren't enough anymore • One dimensional vs multi-dimensional content • How storytelling goes way beyond your founder story • The sneaky content ingredient most people overlook: ENERGY   If you've been creating content that sounds good on paper but feels a little flat, or you're wondering how to stay relevant without burning out, this episode is your permission slip to do things differently.   🎁 FREEBIE ALERT!   Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.   We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else   *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti

It's time y'all. My annual content and marketing predictions for 2026. What's in? What's out? And what are the key things YOU should be focusing on this year to stay one step ahead of the game?   I dive into it in the episode.   FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   Come hang with me on the 'gram: @anitasiek And follow the crew: @wordfetti

Know you've been playin' it SAFE and SMALL this year? Oh boy, this episode is for you. You're gonna wanna press play on this eppy immediately.   In this episode, I sat down with Confidence Coach, Erika Cramer (aka @thequeenofconfidence), for a deep, hilarious, and hella raw convo on confidence, courage, and showing up even when you're covered in proverbial (and sometimes literal ) poo   We dive into: Why so many smart, talented women still feel like they need permission to take up space What it actually takes to build real confidence (hint: it's not about being fearless) The power of owning your story, your voice, and yes, your weirdness That one belief that's keeping you stuck (and how to start rewriting it, today)   Erika drops truthbombs, fire analogies, and the kind of mindset reframe magic that'll make you wanna throw your hands in the air and say: "YEP. I needed to hear that."   Hit play and let this convo be the kick in the pants you didn't know you needed.   FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebieCome hang with me on the 'gram: @anitasiek And follow the crew: @wordfetti

Tis the season of END OF YEAR REFLECTIONS, and in today's episode, I'm going to be sharin' with you my EXACT ritual each year, so that you can swipe it and do a "review and preview" exercise for 2025 and 2026 too.   In this episode I dive into: ✅ My 2-part "Review + Preview" ritual I've used for the last 8 years ✅ The 7 deep-dive journaling questions I'm reflecting on this year ✅ The future self writing exercise I swear by (manifestation meets strategy) ✅ And for the first time ever… I'll be revealing my "word" for 2026   *PSSST! We are almost 60% sold out of gather 2026 tickets, grab your ticket NOW to be in the room where we'll be filling it with the conversations, ideas and people to take your business to the next level: wordfettigroup.com/gather *   Can't wait to meet you IRL!

Wanna know how me (and my team) are saving 60+ hours a month right now?   In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.   In this episode I share: The one app I use to brain-dump ideas on the go (even while nap-trapped) How I've trained custom GPTs to help my team move faster (without bottlenecking me) Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz   Curious how this could look for your business? Tune in.   And come follow me on IG: @anitasiek and the crew at @wordfetti    FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie

HOLLLLLY SMOKES. Hold my cuppppp. I am back.  After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all. In this episode I share: Why I took a 6-month break from the pod (and why I didn't feel guilty about it) The hard truth about creating content from pressure vs. pleasure How I've redefined "creating content" and doing business in this new era (hi mamahood x business) Sneak peek at the 3 mega projects me and my team have been working on behind the scenes You can learn more about our in-person event, gather here    And come follow me on IG: @anitasiek and the crew at @wordfetti    FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.   In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out   You can follow Kate personally here: https://www.instagram.com/sbceventsau   *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass "3 secrets to writing words that do the selling for you in 2025")

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online   *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*   *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp