#53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channel retail strategy, balancing the importance of physical stores for customer experience and brand image with online expansion for international markets, while carefully navigating partnerships with B2B retailers and marketplaces. Join us as we uncover the story of AO76's growth and Gaspard's vision for maintaining a successful Belgian fashion brand.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and strategies to tackle them. Dimitri shares his insights on leveraging various marketing channels, the importance of creative content, and the necessity of a well-structured data setup. A must-listen for every D2C commerce brand looking to grow!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform simplifies testing ideas, launching quickly, and building steady recurring revenue.We explored the different types of subscription models and their benefits, the crucial role of customer experience in subscriptions, and how some of our mutual clients successfully structure their recurring business models.Enjoy! Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the journey of Loop Earplugs. From tackling tinnitus to creating stylish, functional earplugs, Dimitri shares the journey of building a brand that redefined hearing protection.We dive into:The origins of Loop and its innovative design.Navigating challenges during rapid growth and scaling.Pivoting during COVID to discover new markets and use cases.How Loop’s marketing strategies, including Meta Ads, fueled exponential growth.Lessons on hiring, company culture, and leadership.Whether you’re an e-commerce founder, entrepreneur, or fan of innovative brands, this episode is packed with actionable insights and inspiration.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustainable business impact to your destination: Ahead of the curve. Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social impact, we explored the company's expansion into body care and home fragrances, and how it's making a remarkable difference in deprived communities. We also uncovered the CEO's transition from CMO to leading a brand-driven enterprise. Join us as we unravel the inspiring story and growth of this socially conscious brand.Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a 100% post-consumer waste pair of jeans, this conversation covers it all. Bert's insights into the fashion industry, the commitment to sustainability and transparency, and the shift in management make this a must-listen for anyone passionate about ethical and innovative business practices. Get ready to be inspired as we explore the intersection of fashion, sustainability, and entrepreneurship.Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of Merijn, Dopper's founder, whose personal crusade against plastic waste birthed an iconic product that's as functional as it is a conversation starter. He revealed the challenges of international expansion, the pivotal shift from nonprofit ideals to impactful social enterprise, and the innovative strategies they've adopted, like the Olympic plan model, to stay aligned with their ambitious environmental goals. Thriving amidst a rapidly evolving business landscape, Dopper stands as a testament to the power of aligning purpose with practice. Join us to explore the triumphs, setbacks, and insights from a brand that's reshaping how we think about sustainability, one bottle at a time. Stay tuned, stay inspired.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM benefits. Improve page speed with real UX data and look beyond your Lighthouse score.In this podcast they talk about the importance of real user monitoring, the problem with only looking at the lighthouse score, core web vitals and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/

Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is the founder and creative director of MUTANI, a brand that fuses digital fashion with the aesthetics of gaming. Nick Vinckier is the innovative director of corporate innovation at Chalhoub Group.Shayli shares her journey from the avant-garde streets of Antwerp to the frontiers of web 3.0, exploring how gaming assets and blockchain can revolutionise fashion. She opens up about navigating the complex dualities of creativity and commerce amid the blooming digital landscape.Nick brings his extensive experience in bridging luxury retail with modern tech. We'll discuss Chalhoub Group's visionary projects like the soulmates program which empowers sneaker designers through co-creation and NFTs. Plus, he'll share his thoughts on the pivotal role of companies like Roblox in shaping the future of the metaverse.Stay tuned as we explore the opportunities and challenges of blending the physical and digital worlds through blockchain, the token economy, and the growing recognition of digital identity in shaping our future. Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Instagram: https://www.instagram.com/deardigital.agency/