Chapter 9: Cinematic Black Cowboys

In the golden age of 1980s television, few faces were more familiar — or more dishonest — than Joe Isuzu’s. Actor David Leisure brought the fast-talking car salesman to life, turning a parody of advertising into one of its greatest icons. In this Very Special Interview, the man behind America’s favorite liar revisits the campaign that changed commercials forever. You can listen to Zaron on the Very Special Episodes podcast every Wednesday.  * Hosted by Zaron Burnett, Dana Schwartz, and Jason EnglishWritten by Zaron BurnettSenior Producer is Josh FisherEditing and Sound Design by Chris ChildsMixing and Mastering by Baheed FrazierOriginal Music by Elise McCoyShow Logo by Lucy QuintanillaExecutive Producer is Jason English  See omnystudio.com/listener for privacy information.

Hi, Black Cowboy listeners! We're excited to share with you a sneak peek at iHeartPodcasts' latest release, American History Hotline. American History Hotline: Bob Crawford searches for the best historians and experts to answer listener questions about American history — from the Revolutionary War to rock & roll feuds. Got a question? Send it to [email protected].   Listen to American History Hotline on the iHeartRadio App or wherever you get your podcasts!See omnystudio.com/listener for privacy information.

Zaron grew up watching Westerns with Pop, and together they explore the history of Black cowboys on the big screen. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When a young white college kid named Patrick meets up with a singing Black cowboy named Panhandle Slim, a whole world is revealed through Slim's intimate "story songs." Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Bill Pickett, the greatest showman of Wild West. A Black cowboy born free, in 1870, in Travis County, Texas. He invented a whole rodeo sport, became an icon of toughness, and thrilled crowds across North America. But when his promoters set him up to face a raging bull in Mexico City, the ensuing fight over cultural supremacy has dangerous consequences. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Stagecoach Mary was a woman on her own in the world, who did most of her hard living after the age of 40. She lived with nuns in the daytime, drank whiskey with men in saloons at night. She was the first black woman to drive a wagon for the US postal service. Tough as she was, she was also known for the verdant lushness of her well-tended gardens. Mary was a woman of dualities, and yet, also limitless complexities. Over time, her legend has outshined the facts of her life. This is the life and legend of Mary Fields, the toughest woman to ever call the west her home. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Long before the divisive question of slavery was finally settled in the Civil War, there were the Seminole Wars — three of them —- and they were the largest sustained revolt of formerly enslaved people and their Indigenous allies. On the one side there was Andrew Jackson; on the other was a Black Seminole, Chief John Horse. By the end of his long life, he would come to be called the Moses of the Seminoles. He would fight for and against the US government, successfully winning his freedom and land for his people. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The story of Black cowboys begins not on horseback riding the high plains, but with horses tied up on Spanish ships riding the high seas. Meet Esteban the Negro. Or Esteban the Moor. The Spanish called him Estevanico. Before his voyage and his adventures in North America are over, he will transform from a slave into a god.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Bass Reeves was the most lethal lawman in the wild west. Over his 32-year career Reeves arrested more than 3,000 alleged criminals, and killed more than a dozen of them. But the image of a formerly enslaved Black man riding around on horseback with a license to kill tended to make white people uncomfortable. Hear how Bass Reeves commitment to justice overcame racism, and even his own family bonds. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The most famous Black outlaw from the wild west era was a Cherokee Freedmen, the mixed son of a Buffalo soldier and Cherokee mother. His name was Crawford Goldsby. But both the New York Times and his own mother called him: Cherokee Bill. This episode explores the ideas of law, order and justice at a time when there was little of any of those for Black Americans. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.