Episode 452: Pet Business Freedom: Busting the 24/7 Myth

Pet Business Freedom: Busting the 24/7 Myth What if the biggest thing holding you back from pet business freedom… is you? If you think your pet sitting or dog walking biz would crumble without you for a day, that’s not freedom. That’s a trap. If you’re still walking the dogs, answering every DM, handling every complaint—you’re not running a business. You’re running yourself into the ground. In this episode, I’m calling out the hustle-all-day, never-take-a-break myth that’s keeping you stuck. Because freedom doesn’t come from working more—it comes from building smarter. I’m handing you the mindset shifts and exact steps I give my coaching clients so they can finally stop surviving and start leading. In This Episode, You’ll Discover… How to audit your daily tasks and identify what can be automated or delegated Why SOPs are your secret weapon—and how AI makes them easier than ever The mindset shift from technician to CEO How to hire based on vibe, not just skills Ways to start delegating without giving up control Timestamps: 00:00 – Busting the 24/7 Hustle Myth: “If I’m not there, it falls apart.” 02:00 – Golden Cage Syndrome: When you own the business, but it owns you 04:50 – Systematize for Sanity: Automations, SOPs, and delegation 07:30 – How to Train Like You Want to Be Replaced 10:05 – What Freedom Really Means in a Scalable Pet Business Notable Quotes “You didn’t build your business to survive—you built it so you could live.” “Every time you answer the same question twice, that’s a system begging to be born.” “Delegation is not giving up—it’s leveling up.” Resources & Links Connect on IG: @bellavasta Free Consultation: jumpconsulting.net/20 Email: [email protected] Marketing With Bella: Email Bella for details! Interested in cloning yourself for Reels & photos?Check out my new training: ? jumpconsulting.net/clone Watch all our Podcasts on YouTube Previous podcast episode:   Transcript Good morning, and welcome to another episode of Bella in Your Business. I must apologize—I'm feeling a little under the weather, and you're probably going to be able to hear that in my voice today. But the show must go on, as they say. This episode, as you've probably already seen from the title, is going to be about your mindset. I've been having a lot of conversations with clients about mindset and perception, and just kind of switching things around and busting the 24/7 myth—which means you have to be on all the time. Let me remind you that one of the biggest reasons many of us got into entrepreneurship was so that we could control our time and money. You started this business for freedom, right? You wanted to make your own schedule. Maybe even sneak in an afternoon nap. I mean, you're the boss now. You should be able to do what you want, when you want. Right? But if we're really honest—is that what you've got now? This is going to either appeal to your younger entrepreneurial self, or it's going to hit you right where you are today. And if this is your younger self, I encourage you to spread some love, light, and joy by finding wherever this was posted and leaving a comment about how you got through it. Because this is a community. Together, we rise. Sometimes it kind of feels like we're in a golden cage. You're the one doing the overnight sits or you're the one answering calls after 9 PM. You're the one rescheduling your life around last-minute client requests. Sound familiar? There’s this toxic belief I hear from pet business owners all the time: “If I’m not there, it falls apart.” That’s not freedom—it’s survival. And you didn’t build your business to survive. You built it so you could live. So today we’re busting the myth. We’re breaking the lie that your business only works if you work yourself to the bone. We’re going to talk about systems, delegation, and building something that actually gives you your life back.

Build a Pet Business Blogging Strategy That Converts Wondering why your pet business blog isn't driving leads or sales even though you're posting regularly? You're not alone. Most pet sitters, dog walkers, and pet care pros are wasting time on blogs that look good but don’t work. This episode is for you if you're tired of creating content that disappears into the internet void. I’m going to break down the exact pet business blogging strategy that actually grows your local authority, drives traffic, and gets your ideal clients to take action. Whether you've written 40 blogs or haven't started yet, this episode will give you the mindset and method you actually need. In This Episode, You’ll Discover… Why your blog needs to be more than a “random tips” article How to use a pet business blogging strategy that builds authority The power of interlinking and visual formatting for higher engagement How to repurpose one blog into multiple content pieces Why a good blog strategy will outperform Google ads every time Timestamps: 1:04 – Why I’m switching podcast formats (and how that benefits you)4:55 – The truth: More blogs ? more traffic without strategy7:12 – How to turn blogs into hyperlocal, conversion-ready content8:44 – Smart interlinking: The most overlooked SEO power move11:00 – How to promote your blog so it actually gets seen Notable Quotes “More blogs do NOT equal more traffic—especially if you’re not being intentional.” “You’re writing from the heart, but your audience needs a map to follow you.” “If you’re paying for Google Ads but not blogging with strategy, you need to call me. You’re wasting money.” Resources & Links Connect on IG: @bellavasta Free Consultation: jumpconsulting.net/20 Email: [email protected] Marketing With Bella: Email Bella for details! Marcus Sheridan’s Big 5 Content Strategy – Google it or ask AI, seriously. Watch all our Podcasts on YouTube Previous podcast episode: Transcript Welcome back to another episode of Bella in Your Business. My name is Bella Vasta, and welcome to Episode 451. Okay, so I took last week off, as some of you may or may not know. And one of the things that I've decided, if you saw the email that goes out on Friday, is that I'm gonna start going to every other week. Now, that doesn't mean that there's not going to be a podcast or I'm not going to be still feeding you guys. What that means is in the off week, since we have 451 podcast episodes, what I'm going to start doing is serving you up like series. So let's say you're starting with employees. And I'm gonna say, "Hey, if you're starting with employees and you want to learn about employees, listen to these 3 episodes." Or "Hey, you want to learn some content marketing hacks? I have 3 episodes on it here." And so that's kind of how we're going to do this on the off weeks, and it'll also give you guys a little bit of a chance to catch up, because I know some of you are in the middle of a major... Something else I want to talk to you about before we actually get into the topic today, which is about blogging with a strategy — which I do not see a lot of people doing — I want to share with you a clip and let me set this up for you. I alluded to it on the last episode. This is a coaching session with Becky from Paws Around Motown. And she wanted to take her entire phone script, and she wanted to build it out — and build it out with like, why are we saying this? What is the impact psychologically? You know, like, all of it. So it's not just a bullet point script that her office staff follow and they don't know why. So we really went into it, and it ended up being more than 30 pages. And what I said to her was, I wonder if we can get AI to do this with us to role play? Because guys, you want to role play, or you say you're gonna practice, but do we ever really practice? No. What are we gonna do? Hand the script to someone,

The Pet Care Gold Rush Is Here— Are You Ready? There is a major opportunity for every single Pet Business owner right now like it’s never been before. Never before has the playing field being so leveled and technology been so advanced to make your business so unique. In this episode I go back to when I started the podcast in 2014 and take you on a tour of what’s changed since then and how technology today can help you catapult your business and set you apart from the competition. In this milestone 450th episode, I take you on a decade-long journey through the evolution of pet care—from basic tech stacks and word-of-mouth marketing to billion-dollar growth, military-grade GPS for dogs, and AI assistants that can book clients while you sleep. I share real stories, like a dog walker who boosted her rates 60% simply by integrating health trackers into her services, proving that technology isn’t competition—it’s your competitive advantage. I’m breaking down exactly what this gold rush means for you as a pet business owner, and how to either step up and lead, or risk being left in the dust. I’ll walk you through mindset shifts, leadership pivots, and why doing things “the old way” just isn’t going to cut it anymore. If you feel the pressure of change but don’t know how to respond or if you’re fired up but don’t have a plan—this episode is your wake-up call and your playbook. Timestamps: 1:39 – What the “Pet Care Gold Rush” actually is and why it’s happening now 4:28 – Why copying other pet businesses will no longer keep you competitive 9:55 – What leaders are doing differently in today’s market 14:03 – The silent killer: hesitation 20:11 – The shift from service provider to industry influencer Notable Quotes "This is the Pet Care Gold Rush. The question is—are you mining or watching?" "If you're still doing what worked in 2019, you're already behind." "The winners in this industry will be the ones who show up, speak up, and scale up." Resources & Links Connect on IG: @bellavasta Book a 20-min strategy call: Let’s build a custom local marketing plan together Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind. Use BELLA25 for $25 off per month until August 17, 2025. Watch all our Podcasts on YouTube Here is last week's episode: ? Transcript Welcome back to not just another episode of Bella in your Business. It's the 450th episode. I'm sorry, what? If you asked me back in 2014 if I would be sitting here in 2025 on my 450th podcast episode, or if I looked at this and said, “Hey, I'm going to do a podcast episode for 10 years, with 450 episodes, mostly done by myself except for the 100 where I was always interviewing people”? I think you're absolutely lost your marbles. Welcome to the 450th episode of Bella in your Business. My name is Bella Vasta, and welcome. And it's a hell of a milestone — not because of the number, but because it literally marks a whole decade of evolution in pet care. From basic text reminders to AI that predicts your pet's health. I literally started this podcast when pet sitting was still considered... well, it wasn't really that professional. I mean, it was professional, but society didn't really take it seriously yet. Now we're looking at smart collars that track heart rates and AI that handles customer service if you let it, or know how to. According to Grand View Research, the global industry is worth 2.94 billion with a B in 2025. But here's what really blows my mind: in 2014 we were mostly concerned with getting clients booked online instead of calling. In 2025, our clients now expect real-time GPS tracking. The game's completely changed. I wanted to take this episode to go back in time. I've done a lot of research, a lot of fact-checking. We're going to hear exactly how the entire industry went from not being well respected — like, “oh, that's a cute job” — to being a billion-dollar rocket fuel, and why you,

The Ultimate Pet Sitter Content Creation System That Actually Works If you hate creating content… this episode is for you. I am not selling anything, rather blowing the lid off how EASY it can actually be to create a pet sitter content creation system that WORKS and doesn’t overwhelm you. In this episode, I am going to show you EXACTLY what I do… and how you can finally break the cycle of scrambling, ghosting, and giving up. We’ll talk about the mindset blocks that hold most pet sitters back, why “posting consistently” is bad advice without a system, and how to create intentional, reusable content that builds trust and books clients on autopilot. This isn’t theory—it’s the real, raw behind-the-scenes of how I plan, organize, and repurpose content across platforms without losing my mind. If you're ready to make content finally feel doable, repeatable, and actually strategic... this episode is your permission slip. Timestamps 2:02 – Why most pet sitters are stuck in a feast-or-famine content cycle 5:40 – My no-fluff rule: If you wouldn't say it in real life, don't post it 9:03 – The 3 stages of my pet sitter content creation system 14:20 – How to batch months of posts in a few focused hours 18:55 – The secret to repurposing content without sounding repetitive Notable Quotes "You don’t need more time—you need a system that respects your energy." "Pet sitter content creation doesn’t have to drain you. It can free you." "Posting just to post is like barking into the void. Let’s stop that." Resources & Links Connect on IG: @bellavasta Book a 20-min strategy call: Let’s build a custom local marketing plan together Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind. Watch all our Podcasts on YouTube Here is last week's episode: ? Transcript Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully. Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it. In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area? There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business. I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community. It’s non-negotiable. I’m going to give you the blueprint that actually works. In my mastermind last month, we spent four weeks on tactical local marketing. One of our members, who you might’ve seen on my Instagram stories, had this moment: she walks into a coffee shop and hears someone say, “Oh my gosh! Are you the Wonder Pops person?” And that wasn’t even the first time that week. She was just wearing her business shirt—no flyers, no pitch—just existing. And her brand was recognized.

Why 90% of Pet Sitters FAIL at Local Marketing for Pet Businesses (The Secret Strategy That Actually Works) What if the biggest thing holding your pet business back... is that no one really knows you exist? If your name doesn’t ring a bell in your own community, you're not just missing clients—you're missing credibility, connection, and cash. In this episode, I’m pulling back the curtain on Local Pet Business Marketing—what actually works, what most pet pros are getting wrong, and how you can stand out without feeling awkward or pushy. We’ll dive into how to turn your business anniversary into a publicity machine, create buzz through local partnerships, and build instant trust that Google ads can’t buy. Plus, I’m sharing real-world wins from petpreneurs in my Mastermind who are becoming local legends—and the exact strategies they used to do it. If you’re tired of being your area’s best-kept secret… it’s time to fix that. Let’s go. In This Episode, You'll Learn... How to build local visibility that actually converts Why your pet biz anniversary is a PR goldmine The ONE mindset shift that will change how you network forever Real examples of pet business owners dominating their communities What to include in your “grab-and-go” event kit Timestamps 1:25 – The difference between being visible and being known in your community 4:58 – Real-life story of a pet sitter becoming a “local celeb” (without even trying) 10:15 – How to use your business anniversary as a publicity magnet 16:45 – Why being present locally builds trust faster than any ad ever could 20:55 – What to include in your "event kit" so you’re always ready for exposure opportunities Notable Quotes "Local pet business marketing isn’t about logos—it’s about connection and consistency." "Pet parents aren’t looking for perfection. They’re looking for presence." "You don’t need the world to know you—you need your neighbors to know you." Resources & Links Connect on IG: @bellavasta Book a 20-min strategy call: Let’s build a custom local marketing plan together Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind. Free Download: Guerrilla Marketing Kit for Pet Businesses Watch all our Podcasts on YouTube Here is last week's episode: Transcript Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully. Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it. In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area? There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business. I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community.

How Pet Business Owners Can Use AI: Your 'Personal Touch' Is Actually Holding You Back Are you scared AI will steal the soul of your pet business? If you’re a pet sitter or dog walker clinging to the belief that AI is cold, impersonal, or "not for you," this episode will rock your world—in the best way possible. I'm diving deep into how pet business owners can use AI not just to save time, but to get their life back, serve more clients better, and still sound exactly like YOU. I’m walking you through mindset shifts, real-life applications, and why AI is actually the most powerful way to keep your personal touch while finally getting off the hamster wheel. It’s part pep talk, part strategy session, and totally packed with love, truth, and a little kick in the pants (you know how I do). By the end, you'll either be running toward the future or realize you’re already getting left behind. Let’s fix that. In This Episode, You'll Learn... AI Doesn’t Erase Your Personal Touch—It Enhances It You Can’t Use AI Well Without a Solid Foundation Burnout Is Optional, Automation Is the Cure AI Isn’t a Threat to Your Business. It’s a Tool for Leadership You’re Either Using AI Or Competing Against Those Who Are Timestamps 2:35 – Why pet industry resistance to AI is rooted in burnout, not values 4:58 – What AI actually requires from your business before it can help 9:15 – The 2025 way to handle tough client convos without losing your mind 15:54 – How AI is a leadership move (not laziness or cheating) 22:55 – The truth: AI won’t take your job—but someone using it might take your clients Notable Quotes "AI is not here to replace your heart—it’s here to amplify your humanity." "Pet business owners can use AI to work smarter, not harder—and still be more you than ever." "AI is not the enemy of authenticity. Burnout is." Resources & Links Try Magai: My favorite AI dashboard. Use code BELLA25 for $25 off/month Jump Consulting on YouTube Connect on IG: @bellavasta Ready to talk it out and get unstuck? Book a complimentary 20-min strategy call. Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind. Watch all our Podcasts on YouTube Here is last week's episode: Transcript Welcome to another episode of Bella in Your Business. First, thank you so much for all the subscribes and likes — when you hit that like and share button, it really helps. It's the best thing you can do for any creator. I've seen it in the stats and I genuinely appreciate it. Something new: you can now watch the video version of this podcast on Spotify and YouTube. We’ve created an omnipresence where you can either listen or watch. This shift was by request, and let me tell you — it’s a labor of love. It’s 7:01 AM, my daughter’s in the other room playing, and we just wrapped up birthday weekend — hers and mine. I’m exhausted and recording this in hair and makeup, even though pajamas with no video would be easier. I hope you appreciate the video and if you do, please like, subscribe, comment, and leave a review. We're coming up on 450 episodes — wild. I started this when she was in the hospital over a decade ago. If you have suggestions for the 450th episode, send them in — this podcast is as much yours as it is mine. Today I want to talk about AI and the concern around losing personal touch. I hear this a lot. But I want to go at a pace that aligns with where most pet sitters and dog walkers are. I’m ready to sprint, but I know we need to get on the same page before opening Pandora’s box. AI requires everything to be written down — emails, SOPs, handbooks, job descriptions — because it needs something to be trained on. You also have to understand that AI is just a tool — practically free — but not always right. You need to know when and where to insert personal, human touch. And here's the blunt truth: from July 22, 2025 forward,

? How to Make AI Sound Authentic in Your Pet Sitting Business Ever feel like AI-generated content sounds stiff, robotic, or just... not like you? In this episode, I share exactly how to fix that. I'm walking you through the biggest mistake people make when using AI—and how to shift your approach so it sounds like you, not like a bot. This episode will help you tap into the magic of your voice, infuse your personality into prompts, and get AI to mirror the tone, energy, and intention you actually want. Whether you're writing blogs, captions, emails, or responses, you're going to learn how to make AI content feel real, raw, and resonant. In This Episode, You'll Learn... The Wake-Up Call - You’re Already Living in AI Land The Graveyard of “Old School” Thinking The Psychology of Struggle Worship What AI Really Gives You (The Value Proposition) The REAL Authenticity Problem - You’re Using AI Wrong The Action Plan - Training AI to Sound Like YOU Timestamps 00:00 – Why AI sounds fake—and what no one tells you about fixing it04:17 – The secret to injecting YOUR voice into your AI outputs07:45 – Real examples: what bad AI sounds like vs. authentic AI10:58 – How to “season” your AI with brand language and intent14:39 – A final mindset shift that will change the way you use AI forever Notable Quotes “AI doesn’t sound fake—you sound fake when you don’t tell it who you are.” “If you want authentic output, you need to give it authentic input. It’s that simple.” “Tone, rhythm, and context are everything. AI is just the amplifier—you are still the instrument.” Resources & Links Ready to make AI sound like you? Start by shifting how you talk to it. Then come tell me what changed—DM me, tag me, or email me. I want to hear your voice in it. Join the Mastermind Book a Free 20-min Call with Bella Bella’s Marketing Services Watch all our Podcasts on YouTube Catch up on last week's episode:   Transcript Welcome back to another episode of Bella in your business. My name is Bella Vasta. And things are good. My daughter just got back from a 2 and a half week trip to Macedonia. That's where her dad's from for those of you who have been part of this podcast for the past 11 years! Oh, my God! Also, if you are watching on Spotify right now, there, we have a video up. We also have video up on YouTube for this podcast. You're gonna see in my back corner I got a new plant and I need help naming her. So let me know if you have any fun names for that. I was sick and tired of seeing that plug, and it's a um... oh, gosh! I even forget what that's called. It's one of those ones that are supposed to be really good for the room and the air, aren't they? Anyways, today we're gonna talk about something that I see a lot. And honestly, it was started by Pet Sitters International. I am so excited that they posted something about AI, and it sparked a lot of conversation, and it was all over the board. And if you have been listening to the podcast, you know that I have been asking and asking and asking for other people in the industry to step up and start talking about this, because it's time that we all elevate the industry with what is actually going on out there. It's just like back in... was it 2006, 7, 8? I'm really bad at dates. When I was trying to teach everyone how to do—on why they should have a Facebook page for the business. And you know, AI is just like that. But before we get into the episode, I promised my team that I would ask you to like and subscribe and comment anywhere you are listening or watching to this podcast. We spend about a hundred dollars every single episode to produce this for you with the video, the editing, and the emails, and all the things. And if you find this valuable, if you could just do me that one little favor, that would be amazing. Or even share it with a friend.

Word of Mouth Marketing for Pet Sitters to Increase Sales By 5x!   Are you pouring hours into social media but still struggling to attract the right clients? What if the real game-changer isn’t another algorithm hack—but a return to something more personal? In this episode, I want to share what’s working way better. I’m diving into how word of mouth marketing for pet sitters can completely change the game for your business. I’ll show you why it outperforms paid ads, how to tap into it without feeling pushy, and the simple steps you can take to start seeing real results from genuine community relationships. If you’re ready to stop chasing the algorithm and start building something sustainable, this one’s for you. In This Episode, You'll Learn... Why word of mouth marketing generates 5x more sales than paid ads The psychology behind pet parent trust and buying decisions How to become the go-to pet care provider in your community Real examples of pet businesses growing through vet, school, and PTO partnerships How AI can boost your referral output without sounding “salesy” Timestamps 03:00 – The data behind why referred clients are more valuable05:30 – What pet parents really want when they ask for referrals online08:15 – The real service you're selling (hint: it's not dog walking)12:50 – Using AI and creativity to scale your referral strategy20:10 – Real-world examples: how others turned partnerships into $600k+ businesses Notable Quotes “We're not selling pet sitting and dog walking. We're selling peace of mind, trust, and security.” “Word of mouth generates five times more sales than paid advertisements—and it costs less to acquire the client.” “What you do right now in July shows up in your business three to six months from now.” Resources & Links Are you ready to stop relying on social media alone and start becoming the most referred pet sitter in your area? Join Bella inside the Mastermind for done-with-you strategies and tools to grow your business through trusted relationships. Join the Mastermind Book a Free 20-min Call with Bella Bella’s Marketing Services Watch all our Podcasts on YouTube Catch up on last week's episode:   Transcript Welcome to another episode of Bella in your business. My name is Bella Vasta. We spend so much time trying to figure out the algorithms on social media just to have them change on us. Right away. At the time of this recording, it is 2 days before Instagram makes their big change that I've announced in my mastermind, I've announced on my Facebook page. It is simply that all their postings are now going to be public. So that means every single thing that you post—and if it was already a business public page, it should have been because they could do it already—you should have your keywords in there. But now it's even more important. Every single time you post on Facebook or Instagram, it's basically like a micro blog. But what if I told you that there was something that was even better? That outperforms any day of the week than social media to help attract people to your business. Would you be interested? Because that's what today's episode's all about. I'm going to be throwing a lot of statistics at you because I wanted to throw the numbers really heavily into this episode so that you could hopefully be motivated. The topic that I'm about to tell you about is something that a lot of people are either really scared, or apprehensive, or self-conscious about. Perhaps sometimes they're even—they say they don't have time for it, which really, when you say you don't have time, it means it's not a priority, right? That's in anything in life. Or it's just something that maybe they've done before, but they don't feel like they got an ROI—a return on investment—therefore they're just like no. And so what that is is word of mouth marketing.

AI Prompts for Pet Sitters: Why Basic Questions Aren't Enough (And What To Do Instead) Have you ever asked ChatGPT to “write a caption” or “make a post” and ended up with something totally bland? Yeah, you’re not alone—and that’s exactly what I’m unpacking in this episode of Bella in Your Business. In this episode, I’m not just talking about AI. I’m showing you how to use it smarter. We’re going deep into what most pet sitters are getting wrong about AI prompts, why a recent MIT study scared people for the wrong reasons, and how you can build a GPT that actually knows your tone, your clients, and your strategy. I even introduce you to Suzi—my custom GPT who’s basically my brain in AI form. If you’ve ever wanted to clone your brain (without the burnout), you’re gonna want to hear this. If you’ve ever listened to Episode 443, you know that was us capturing your brain in repeatable systems. This episode goes deeper, turning that brain into an autonomous thinker. And yes, we invited George B. Thomas on Episode 435 for a masterclass in AI cloning. George built a voice?powered clone that talks, teaches, and problem?solves like him, and I legit forgot I was talking to AI when I called it Whether you’ve been playing around with AI or still don’t know where to start, I promise you’ll walk away with practical ways to level up how you use it and maybe even fall in love with what it can do. In This Episode, You'll Learn... The MIT Study Bombshell Why Basic AI Prompts for Pet Sitters Aren't Enough What Deep AI Prompts for Pet Sitters Look Like The Suzi Example: AI Prompts for Pet Sitters Done RIGHT Signs You're Using AI Prompts for Pet Sitters Too Shallow How to Create POWERFUL AI Prompts for Pet Sitters Real Pet Business Examples Using Advanced AI Prompts for Pet Sitters Your Next Steps with AI Prompts for Pet Sitters Timestamps 00:01:10 – Why the pet industry is behind on AI—but not for long 00:05:20 – What the MIT study really means for your business 00:08:54 – The difference between shallow and strategic prompts 00:14:15 – Creating AI systems that build SOPs, sequences, and success 00:22:00 – How to shift from “write me a…” to strategic frameworks Notable Quotes "AI won’t replace you. But people using AI will." "Most of y’all are spoon-feeding yourself AI content and wondering why you’re still hungry." "You don’t need more answers—you need better questions." "Suzi sounds like a real person because I trained her to be a reflection of ME." Resources & Links If this episode lit a fire under you, don’t let it burn out. Join me inside the Mastermind where we take these AI prompts and turn them into real-deal systems, strategy, and success stories. Want your own “Suzi”? Grab my GPT class at  jumpconsulting.net/bot. Don’t just play with AI. Master it. Magai Membership – Use code BELLA25 for $25 off/month Jump Consulting on YouTube Learn how to build your own AI assistant. Connect on IG: @bellavasta Book a complimentary 20-min strategy call. Join Bella’s Mastermind. Did You Love This Episode? Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Start building your business BFF. Transcript Welcome back to another episode of Bella in your business. Today we're going to talk all about how to level up your prompts for AI. And we're going to go into it deep. I'm really looking forward—I have a lot prepared for you. But before I do that, I really want to give a shout out to all of you. I've been talking to a lot of you on the phone. A lot of you have been signing up for that 20-minute call and chatting. I just love how you are starting to understand that Jump Consulting is the go-to for AI in the pet industry. I talked to Angela a couple of weeks ago, and she was just listening along and blown away at the AI stuff. I talked to Katie, and she was learning how to use it for SOPs.

How Pet Business Owners Can Clone Themselves with AI (Without Losing Their Soul) Have you ever thought, “I need to clone myself just to keep up”? I know that feeling all too well. In this episode of Bella In Your Business, I’m sharing how I, as a busy pet business owner, actually figured out how to clone myself with AI. I’ve trained tools to write like me, create branded visuals, and even replicate my voice and videos so I’m showing up even when I’m not “on.” This episode is all about real ways pet sitters can clone themselves with AI and still keep their business grounded in their unique voice. If you’re exhausted trying to be everywhere, this one will give you a new way to work smarter and scale without burning out. In This Episode, You'll Learn... Why You NEED to Clone Yourself The Writing Clone - Your Voice, Amplified The Visual Clone - Your Brand, Everywhere The Voice Clone - This One's a Game Changer  The Video Clone - Show Up Without Showing Up The System That Makes It All Work Timestamps 0:33 – “I need to clone myself”—the moment it all clicked 3:05 – Why not using AI means you’re stuck in a hobby, not a business 7:00 – How I trained AI to write like me 13:05 – Visual branding secrets that save hours 22:00 – Cloning my voice and video for onboarding and beyond Notable Quotes "If you’re not using AI right now, you’re running a hobby—not a business." "I taught AI to write like me, so it’s not guessing—it’s echoing my voice." "Cloning yourself doesn’t mean losing authenticity; it means multiplying your impact." Resources & Links Imagine having more time without sacrificing your brand's presence. If you're ready to stop doing it all and start scaling with intention, join Magai and let AI do the heavy lifting for you. You don’t have to hustle harder just smarter. Magai Membership – Use code BELLA25 for $25 off/month Jump Consulting on YouTube Try Bella’s custom pet sitting GPT. Learn how to build your own AI assistant. Connect on IG: @bellavasta Book a complimentary 20-min strategy call. Join Bella’s Mastermind. Did You Love This Episode? Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Ready to stop being the bottleneck in your business? Transcript Hey there, pet business owners. Bella Vasta here, and welcome back to another episode of Bella in Your Business. Y’all, we need to talk. I keep hearing the same thing from pet business owners in my DMs: “Bella, I’m drowning. I’m writing every email, answering every text, creating every post. I need to clone myself.” Well, guess what? You can clone yourself. And no, I’m not talking about some creepy sci-fi nonsense. I’m talking about showing up everywhere without actually being everywhere. I’m talking about your voice, your energy, your brand working for you 24/7—while you're walking a dog, sitting with anxious puppies, or actually getting some sleep. Here’s the thing: if you’re still doing everything yourself, you’re not running a business. You’re running a very expensive hobby that’s about to burn you out. But today, we’re changing that. I’m going to show you exactly how I’ve cloned myself using AI—and how you can do the same thing without losing what makes you special. So grab your coffee, leash up that energy, and let’s jump in. Okay, that intro? That wasn’t even me. That was my AI clone. It has come a long way since I first experimented with it in February. Back then, I used it for the first seven minutes of an episode, and it blew my mind. I can’t even keep up with how fast everything is evolving. Today, I’m going to show and tell you something really cool. If you're listening on audio, I highly recommend checking out this episode on YouTube—just head over to the Jump Consulting YouTube Channel and find Episode 443. I demonstrated something there that’s worth se...