He Lost $100 Million & Built it Back with David Meltzer

David Meltzer is an entrepreneur, investor, and former CEO of the sports agency that inspired Jerry Maguire. This week he joins Liat to talk about what happens when you lose $100 million and build it back. He shares the wake-up call that changed everything, the success mindset that helped him rebuild, and why gratitude, giving value, and helping others might be the real formula for happiness.Plus: Rock bottom moments, raising kids who aren’t assholes, and the behaviors that actually lead to success.Connect with David:WEBSITE - https://dmeltzer.com/INSTAGRAM - https://www.instagram.com/davidmeltzer/TWITTER - https://x.com/davidmeltzerFACEBOOK - https://www.facebook.com/davidmeltzer11/LINKEDIN - https://www.linkedin.com/in/davidmeltzer2YOUTUBE - https://bit.ly/2Lqr8oBConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

Let’s be real, coparenting is hard. Coparenting with a toxic ex? It’s like a group project with the classmate who never does the work.This week, Liat sits down with twin sisters, certified family mediators, and Boundary Badass authors Jan and Jillian Yuhas to break down high-conflict dynamics, coercive control, and what boundaries actually look like in real life. They cover red flags of toxic and narcissistic behavior, how to stop taking the bait, and how to protect your peace (and your kid’s mental health) when emotions run high.Not a coparent? Still relevant. If you’ve dealt with a manipulative ex, a high-conflict family member, or someone who always has to control the narrative, this conversation is for you. We’re talking self-regulation, clear communication, and holding boundaries without losing your mind.Connect with Jan & Jillian:WebsiteInstagramFacebookSubstackLinkedInGet the Book!Behavior Concepts Covered:Operational Definition Behavioral contrast Motivating operation Extinction Connect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

This week, Liat sits down with author and one of our fav creators Misha Brown to get the tea on his new book, Be Your Own Bestie: A No-Nonsense Guide to Changing the Way You Treat Yourself, out February 17th.We talk all things self care, like the realization that you can hype everyone else up and still be your own biggest bully, why self reflection sometimes feels like getting emotionally punched in the face, and how becoming your own bestie might start with something as simple as taking yourself on a spa day or eating a Snickers in your car. It doesn’t get more real, raw and relatable than this. Tune in for all the tips and tricks to #BeYourOwnBestie!Connect with Misha:Be Your Own Bestie: A No-Nonsense Guide to Changing the Way You Treat Yourself comes out on February 17th - Pre-Order it Here!Check out The Big Flop wherever you get your podcasts! @YourBestieMisha on TikTok, Instagram, Youtube & FacebookBehavior Concepts:PairingReinforcement DRIConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

One of our favorite guests is back!This week, forensic psychology expert and BCBA Presley Wanner joins us to break down the Idaho murders and the case against Brian Kohberger. We walk through what happened in Moscow, Idaho, the victims, the investigation, and the key evidence that led to the killer’s arrest, then zoom out to examine the behavioral patterns, misconceptions, and unanswered questions that make this case so chilling.Expect deep behavioral analysis, uncomfortable truths about grievance and violence, and a deep dive along the way.Connect with Presley:CrimeandBehavior.comCrime & Behavior Analysis Academy ABAI Special Interest GroupLinkedInConnect with Behavior Bitches:• Instagram: @behaviorbitches• Facebook: Behavior Bitches Podcast• Youtube: Behavior Bitches Podcast• Website: BehaviorBitches.com• Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] us a 5-star review on Spotify or in the Apple Podcast App and make us super happy!Looking for BCBA Exam Prep, CEUs, or a BCBA Job?• Whether you need help passing the BCBA exam, are looking to earn CEUs, or want to find your perfect career match, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, CEUs, job matching and more.• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

This week, Liat and her sister Talia sit down with Dr. Maya Shankar, cognitive scientist, former Senior Advisor and founder of the White House Behavioral Science Team, Head of Behavioral Economics at Google, host of A Slight Change of Plans, and author of The Other Side of Change.Maya shares how she landed in rooms that didn’t even have a role for her yet (BCBAs, take notes), and opens up about losing the identity she built as a Juilliard-trained violinist after a career-ending injury. We unpack why change is so threatening to our sense of self, why our brains hate uncertainty, and how to build a “soft landing” when life makes other plans.Liat also shares her own story of navigating serious health struggles and letting go of what she thought her career was going to look like. We talk identity, loss, growth, Love Is Blind takes, and why you are so much more than what you do.Maya’s new book, The Other Side of Change: Who We Become When Life Makes Other Plans, is out now - click the link below to get your copy!Behavior Concepts Covered:PairingReinforcement Antecedent Consequence Contingency Variable ratio schedule High response effort Connect with Dr. Maya:Order Maya’s book and join our book club on Mar 10th!Listen to a Slight Change of PlansInstagramYoutubeXSubstackMayaShankar.comConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

If you know the material but your brain completely melts the second the exam starts, this episode is for you.In How to Outsmart Test Anxiety, Liat sits down with Dr. Nicole Cain, author of Panic Proof, to explain why anxiety hijacks your brain and how to shut that down. We break down what your amygdala, nervous system, and “autopilot brain” are doing when panic shows up, plus real tools to calm your body so your executive brain can actually access the right info.No “just relax” nonsense. Just science, behavior, and practical strategies for BCBAs, RBTs, and everybody inbetween.Behavior Concepts Covered:AntecedentDeterminism Consequence Pairing Behavior chain interruptionFunction of behavior Operant conditioning Positive reinforcement Connect with Dr. Nicole Cain:Website: www.DrNicoleCain.comBook: Panic ProofInstagram: @drnicolecainFacebook: Dr. Nicole CainLinktree / Resources: https://campsite.bio/drnicolecainConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

What if fitness, food, and stress weren’t about discipline, but about behavior?This week, Liat sits down with Brittnay Duguay, BCBA, functional nutritionist, IFBB Bikini Pro, and founder of Better Habits by Britt, to talk about why most wellness plans (and your New Year’s resolutions) fail, and how behavior science can actually make habits stick. From undoing diet culture and perfectionism to breaking down why “starting on Monday” is a total behavior trap, Brittnay shows how ABA principles apply way beyond the clinic and straight into real life.If you’ve ever said “I don’t have time,” spiraled after one off day, or wondered why you can’t stick to your routine, this episode is for you.Behavior Concepts Covered:Pragmatism AntecedentReinforcement Motivating OperationsCMO-RRatio Strain MentalismShaping Task analysisConnect with Brittnay:Instagram: @betterhabitsbybrittWebsite: www.betterhabitsbybritt.comRegister for Stone Soup 2026!Register here with code SNABA26 for $20 off!Check out the SNABA Stone Soup Giveaway here!Connect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

This week, Liat sits down with transformation coach and author Keith Crossley, whose work on healing, relationships, and enlightenment has gone viral. Keith breaks down the science and psychology behind betrayal, why we cling to relationships that hurt us, and how to stop living in fear of your own emotions.If you’ve ever wondered why breakups feel like withdrawal, why your feelings seem so damn big, or how to start healing instead of spiraling, this episode is your guidebook to face betrayal and find freedom on the other side.Behavior Concepts Covered:Private verbal behavior Variable ratio schedule Replacement behaviors Matching Law StimulusConditioned reinforcement Acceptance and Commitment Therapy Negative reinforcementFunction of BxTacting ExtinctionConnect with Keith:KeithCrossley.comFind him on Facebook or LinkedIn!InstagramTikTokYoutubeGet the Book!Connect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comPatreon: Patreon.com/BehaviorBitchesPodcastContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

AI is here…but is it taking your BCBA job, or just saving you from writing session notes? Beth Garrison, Ph.D., BCBA, and AI wizard, breaks down the hype, the way it works, and what humans will always do better than robots. We talk weird searches, the ethical red flags every behavior analyst should know before plugging client info into ChatGPT, and the ultimate ABA AI assistant.Connect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comPatreon: Patreon.com/BehaviorBitchesPodcastContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com

Ever said something and immediately thought, “Why did I say it like that?” Same. This week, Liat chats with Dr. Laura Sicola, cognitive linguist and communication queen, to break down how your tone, pacing, and pitch can change your message.We discuss how vocal fry, upspeak, confidence, and even the way you say your name can change how people see you. If you’ve ever wanted to sound like a leader (without faking it), this episode is your crash course.Whether you’re a boss, a student, or just trying to stop saying “like” every three seconds, this episode will have you speaking to influence people, not just to fill silence.Get the Book:Paperback - Audible - Kindle Read the First 2 Chapters Free!Connect with Dr. Laura:LauraSicola.comSpeakingtoInfluence.comDr. Laura’s TEDx PresentationLinkedInConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comPatreon: Patreon.com/BehaviorBitchesPodcastContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com