Will you be ready if your art goes viral? with Jenny McCarty (277)

When the redesign of the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty noticed the uproar in her community — and used her art to do something about it. What happened next landed her on Last Week Tonight, raised nearly $30,000 for parks conservation, and added thousands of names to her email list. On this episode of The Art Biz, host Alyson Stanfield talks with Jenny about what she built ahead of time to take advantage of the spotlight. Jenny reveals: The Instagram exchange that told her a sticker could be something bigger Why going viral would have landed nowhere without her business systems The partnership that let her keep the project alive when she couldn't do it alone Why every collaboration in her business now starts with a contract What the numbers told her about where her time was actually worth spending Get all links on the companion post Follow Jenny: https://www.thesageleafstudio.com/ https://www.instagram.com/sage_leaf_studio/   . . . ✦ THE NEXT OPENING ✦ . . . small group coaching applications September only. Get the details and apply at https://artbizsuccess.com/next   Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

Artists are a sensitive lot, and that sensitivity is what makes the work possible. It also makes everything else land harder. It's easier to get tripped up by news headlines, family illness, and travel. In this solo episode of The Art Biz, host Alyson Stanfield argues that it's more important than ever to keep making art. She also talks about what to do when you must keep the business humming so that it's there for you on the other side of the current obstacles. She reveals: Why not making art isn't the answer Five reasons to keep up the work in the studio, even when it seems unimportant Why it's much harder to restart a business you've stepped away from The underlying machine that keeps a business almost on autopilot Read the companion post ~ * YOUR ART MARKETING PLAN IS SEPTEMBER 10 * ~ * Get your plan at https://artbizsuccess.com/yamp Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, walks through three distinct ways she sees artists approach their marketing, and reframes marketing as something bigger than self-promotion. If you've ever built a plan and abandoned it by week two, this episode is the reset you need. Alyson reveals: Why routines stick when spreadsheets don't The three profiles most artists fall into — and why even the best one isn't ideal What marketing actually includes beyond self-promotion The foundation work that makes promotion pay off Why 30% more structure is enough to count as a win The two kinds of plans every working artist needs Read more, get links, and see featured artists   * ~ * YOUR ART MARKETING PLAN IS SEPTEMBER 10 * ~ * Get your plan at https://artbizsuccess.com/yamp   Email me to discuss strategic consulting for your long-term career goals.   Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

In this episode of The Art Biz, host Alyson Stanfield names three paths a serious artist can take — and makes the case for the one no one talks about. After more than two decades of teaching online, she's changing how she works with artists, shifting from multi-month courses to coaching groups and private consulting. She also announces The Third Path, a new group for artists staying in the work on their own terms. Alyson reveals: Why "ambitious" doesn't describe every serious artist What's changing at Art Biz Success after more than 20 years teaching online courses The three paths a serious artist can take Why the third path has never been modeled What The Third Path group is — and what it isn't Who it's for and how to get on the list *~ * THE THIRD PATH BEGINS IN OCTOBER * ~* Email Alyson if you're interested in figuring it out with a group of other artists. Watch your inbox for her short set of questions. Read more, get links, and see featured artists Email Alyson to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

Many artists know exactly what they need to do to move their careers forward. They just aren't doing it. In this episode of The Art Biz, host Alyson Stanfield talks with Georgie Coote, a National Board certified health and wellness coach who specializes in ADHD in adults, about what's often underneath that gap and why standard productivity advice tends to fail the people who need it most. Georgie reveals: Why so many artists know exactly what to do and don't do it The pattern behind late-in-life ADHD diagnoses in women What most productivity advice gets wrong for ADHD brains The difference between ADHD and ordinary overwhelm Where strategies fail and what helps instead GeorgieCoote.com Instagram.com/georgiecootecoaching Read the more detailed post . . . ✦ THE NEXT OPENING ✦ . . . small group coaching begins September 1. Get the details and apply at https://artbizsuccess.com/next Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

In this episode of The Art Biz, host Alyson Stanfield makes the case that waiting isn't ambition — it's longing. She unpacks why so many artists organize their careers around a big break that rarely comes, names the three kinds of openings available to every artist, and offers a simple five-step cycle for building real momentum on your own terms. She covers: Why waiting has no relationship with ambition Why hustling isn't the alternative most artists think it is The 3 kinds of openings, and the one most underused What "building a career on someone else's schedule" actually costs you The 5 A's that turn intention into follow-through Why doing this alone is exhausting and often uninspired Read more and see featured artists   The Next Opening is a small coaching group for ambitious artists who are done waiting for the big break and ready to make their next move. A year of aiming, acting, assessing, adjusting, and doing it again, with support and accountability. Application only. Next cohort starts in September. artbizsuccess.com/next   Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

You worked hard to get your art on those walls. So when only a handful of people show up to the opening, it stings. In this episode, Alyson Stanfield looks at the most common reasons your supporters stayed home — and what you can do differently before your next show. In this episode: Why the 5-10 days before a show are too late to fix most attendance problems How a cold list can cost you the people most likely to show up Why you can't rely on the venue to bring people to your exhibition Why one or two social media posts won't cut it The power of a personal invitation and letting people know why the show matters to you Why sending one email isn't enough, and why your supporters will thank you for the reminder Read the show notes, get links mentioned, and watch the video July 9 workshop: Follow Up Already Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

Host Alyson Stanfield makes the case that your best salespeople are already in your life, just waiting to be asked to help. This episode isn't just for artists with collectors. If anyone has ever responded enthusiastically to your work, it applies to you. Alyson reveals: Who counts as a potential advocate Why these people genuinely want to help Why the relationship has to come first How to make it easy with tools whether they are tangible, in-person events, or digital tools When and how to make the ask, and what it doesn't look like If the follow-up is a weak link for you, join Alyson for Follow Up Already: Don't Let Good Opportunities Go Cold. Read more, get links, and see featured artists on the companion post. Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

There are many ways for artists to make money, but more income sources don't always lead to more income. In this episode, host Alyson Stanfield looks at the difference between an income source and an income stream—and why that distinction matters when you're deciding what belongs in your art business. You'll also hear about: Why adding a new income source can mean building a separate business The time, energy, marketing, and systems each source requires Why so-called passive income is a myth How to evaluate profitability, potential, and return on your time Questions to help you decide whether to add, keep, or let go of an income source The goal isn't to have as many income sources as possible. It's to understand what each one requires and decide whether it deserves a place in your art business. Read more and get links and resources on the extensive companion post. Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

In this episode of The Art Biz, host Alyson Stanfield makes the case that research is not an academic exercise. And it's not separate from your art practice, but part of it. She encourages you to think of it as leading with curiosity, which strengthens the work and builds confidence. Alyson draws on her background as an art historian and her own current investigation into timelines to show what this actually looks like in practice. Alyson reveals: Why "I've always been drawn to this" isn't a good enough answer, and what happens when you push past it The difference between work that is beautiful and work that is about something Why you mustn't research to find the right or best answer, and why you cannot rely on Google and AI for a true research practice How a serious inquiry practice changes your artist statement, collector conversations, and confidence in the work What it means to make curiosity a practice rather than a phase you move through before a project begins Read more and get links and resources on the extensive companion post. Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.