#565 - Walmart Loves Muse, Amazon Hates It! | 3 Weeks of Black Friday Deals? | Weekly Buzz 10/22/26

Are your Amazon images answering the wrong questions? Explore an AI listing makeover and how a second brain could connect your tools, remember your workflows, and change how your team works.   Professional product photos can look impressive while leaving shoppers’ biggest questions unanswered. In the first installment of Ecom Eats, Bradley Sutton combines food and ecommerce with two conversations about putting AI to work. From falafel and hummus in Bratislava to French pastries at a castle near Paris, this episode explores how sellers can improve their Amazon listing content and build AI workflows around their business knowledge.   First, Corina Haro of Salto Innovation explains why effective listing creative starts with understanding the customer. Drawing on experience working with more than 500 brands, she highlights common mistakes such as leading with specifications, using generic images, and presenting content without a clear sequence. Reviews and Reddit discussions help reveal the objections shoppers need answered before buying. Using an educational workbook listing as an example, she demonstrates how her StorySell system turns product information and customer insights into a creative plan, then supplies prompts for generating images in ChatGPT. Each proposed image serves a specific purpose, while A+ Content expands the story beyond the gallery.   Corina also explains why testing images in isolation can overlook how customers actually shop. A design that wins a direct comparison may attract less attention when surrounded by competing products in Amazon search results. She recommends evaluating creative within that competitive context and using customer feedback to guide decisions. Helium 10 supports her agency’s process through keyword research, search query performance analysis, competitor comparisons, and review sentiment insights. Bradley plans to share the proposed redesign with the brand, with potential implementation and a results update to follow.   The second conversation features Baldwin Thai of Signalytics, who discusses moving from individual AI tasks to connected business workflows. He describes using a “second brain” to store company procedures and knowledge that different AI agents can reference. His agency has shifted employees into new responsibilities as AI handles more listing optimization work, with human oversight checking quality. Baldwin also explores connecting multiple models to shared tools and information, helping work continue across platforms. His practical starting point is to consolidate useful AI conversations into that knowledge base each day. For sellers looking to apply these ideas, start with one repeatable process, document how it should work, and build from there. In episode 570 of the AM/PM Podcast, Bradley, Corina, and Baldwin discuss: 00:00 - Introduction To Ecom Eats 03:34 - Corina Haro’s Amazon Creative Background 04:38 - Common Amazon Listing Mistakes 05:46 - Finding Customer Questions And Objections 08:04 - Auditing An Existing Workbook Listing 10:55 - Planning An AI Listing Makeover 15:28 - Testing Images Against The Competition 17:50 - Helium 10’s Role In Listing Research 19:59 - Meeting Baldwin Thai Near Paris 24:43 - Building AI Workflows And Expanding Team Capacity 30:55 - Creating A Second Brain For Your Business 34:30 - Connecting AI Tools And Consolidating Memory

Breaking: Amazon announces 2027 FBA fee increases. Plus, easier variation management, and TikTok Shop AI listing fixes in this episode of the Weekly Buzz.   We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Strategic Partnership Manager, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Ungroup Variations in Just a Couple Clicks https://sellercentral.amazon.com/amazonsell/manage-products Amazon’s new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon https://www.aboutamazon.com/news/retail/amazon-shop-direct-merchant-workspace Amazon has announced its 2027 fee changes, with higher FBA fulfillment costs that could put more pressure on seller margins. Bradley breaks down the increases across product price points and sizes, plus changes to low-price FBA eligibility, low-inventory fees, storage charges, remote fulfillment, and promotions. There are also some potential savings, including flat or lower storage fees for inventory that turns within six months and an inbound processing discount for single-SKU pallets through AWD. Check the updated fee tables and your account’s estimated impact to see what these changes mean for your products. https://sellercentral.amazon.com/help/hub/reference/external/G201411300 TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday https://ppc.land/tiktok-shop-ai-estimates-extra-orders-per-listing-fix-ahead-of-black-friday/   Amazon Seller Central News: Temporary peak season extensions for international FBA shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQVNBN1VERzk5R1ZWUk4z     (Timestamps) -  In episode 569 of the AM/PM Podcast and Weekly Buzz, Shivali and Bradley discuss: 00:00 - Introduction 00:41 - Ungroup Variations in Just a Couple Clicks 01:25 - Amazon's Shop Direct Merchant Workspace launches 03:41 - 2027 Amazon Fees Update 15:07 - New Campaign Tags, AI File Exports, & Deal Event Recaps 23:02 - Meet Bradley In-Person 24:50 - Can you double sales with TikTok's AI? 30:20 - Find Competitor Keywords Automatically With Keyword Harvesting 35:07 - Stuck FBA Inventory Just Got a Lifeline

Is your Amazon storefront costing you sales? See how AI tools, shopper personalization, and smarter design turn overlooked traffic into more orders without rebuilding the store from scratch. Your Amazon storefront could be getting visitors, and losing sales, without you realizing it. While many sellers spend hours optimizing their product listings, their storefront stays untouched, showing the same products and messaging to everyone. In this episode of the AM/PM Podcast, Bradley Sutton welcomes Daniela Bolzmann, founder of Mindful Goods, to explain how Amazon’s AI storefront tools can help brand-registered sellers create more relevant shopping experiences. Having worked with more than 850 brands, Daniela shares practical ways to turn an overlooked Amazon storefront into a stronger sales destination. The strategy starts with recognizing that first-time visitors, shoppers considering a purchase, and repeat customers need different experiences. New shoppers may need product education and reasons to trust the brand, while returning customers might be ready for multipacks, bundles, or complementary products. Daniela demonstrates how sellers can adapt an existing storefront for these audiences without designing every version from scratch. By combining Amazon’s personalization insights with Helium 10 research and Claude, sellers can use performance data to plan layouts, prioritize products, and develop audience-specific wireframes. She also explains why sellers need to review AI recommendations carefully, particularly when the suggested changes conflict with actual sales data.   Daniela brings the strategy to life through A Better Treat, a pet brand whose storefront was generating approximately $12,000 per month without advertising directed to the store. Following a redesign and audience personalization, she reports that new-to-brand visits roughly doubled, orders approximately tripled, and conversion increased from 8.7% to 12%. The results also revealed opportunities for further testing, including improving average order value in an underperforming cohort. Throughout the discussion, Daniela emphasizes giving each section a clear purpose, placing compelling content near the top, and combining custom visuals with Amazon’s familiar product grids to help shoppers understand the products and purchase easily. During live storefront reviews, Bradley and Daniela identify common mistakes, including unclear branding, buried bestsellers, excessive text, and featured products that are out of stock. They discuss when a single-product brand should build a storefront, how background videos can demonstrate products, and why the Amazon experience should match the expectations created by TikTok content and other marketing channels. Daniela also addresses AI-generated imagery, explaining that customer perception matters even when an image is real. Her team uses PickFu to evaluate creative concepts before moving promising listing assets into Amazon’s Manage Your Experiments, helping replace guesswork with evidence. The opportunity starts with making better use of the storefront and traffic you already have. Understand who is visiting, identify what each audience needs, and test changes that make the path to purchase clearer. For the prompts and workflow discussed in this episode, visit designproof.substack.com, or connect with Daniela’s team at mindfulgoods.co. Give your Amazon storefront the same attention you give your listings and start measuring what those improvements can do. In episode 568 of the AM/PM Podcast, Bradley and Daniela discuss: 00:00 - Amazon’s Overlooked AI Storefront Opportunity 04:26 - Meet Daniela Bolzmann of Mindful Goods 11:35 - AI Insights and Shopper Personalization Tools 15:05 - Why the First Five Storefront Sections Matter 21:19 - Building Three Different Shopper Experiences 26:36 - A Better Treat’s Results and Next Tests 32:59 - Creating a Consistent Brand Experience 37:38 - Should Single-Product Brands Build a Storefront? 40:24 - Better Headers, Product Placement, and Buying Options 43:12 - AI Images vs. Photography: What Builds Trust? 46:18 - Live Storefront Reviews and Video Strategies 53:51 - PickFu Testing and Validating Creative Changes

Enrollment in an FBA program that could save you thousands in FBA fees has been extended. Walmart has announced the dates for its Black Friday deals. These stories and more on today's Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Enroll in New Selection Program 2026 by March 31 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjNWWkY1R1lLMkdEM1VB Helium 10 New Feature Alerts: Helium 10’s latest updates include scheduled tasks in the AI Agent to automate recurring reports, plus Deal Event Pulse in Profits, featuring event preparation checklists, a profitability calculator, and a Live War Room for tracking sales during major shopping events. TikTok Shop research now offers 90-day, 180-day, and custom date filters to analyze historical sales and top-performing influencers. Helium 10 also added 11 TikTok Shop MCP tools, including capabilities to view, edit, and delete cost-of-goods entries and manage indirect expenses through AI. Walmart debuts longer Black Friday, Cyber Monday sales events https://www.retaildive.com/news/walmart-longer-black-friday-cyber-monday-sales-events/872747/   Amazon introduces returnless refunds in Europe https://ecommercenews.eu/amazon-introduces-returnless-refunds-in-europe/ Could your keywords or listing content put your Amazon account at risk? Join Or Smamosh for a live Amazon compliance webinar covering suspension risks, prevention, and your questions next week Tuesday, Nov 3rd 9am PST. Register now at https://streamyard.com/watch/xYN5tYNsfaNb In episode 567 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:57 - Get Free FBA Storage From Amazon! 02:33 - Schedule Automated Tasks with an AI Agent 04:24 - Walmart Black Friday Days Announced 05:46 - New Deal Days Tool + TikTok Shop Influencer Research Update & More 11:31 - Returnless Refunds Go Live for Amazon EU 13:03 - Check Customer Life Time Value And More 15:38 - Next Week’s Free Webinar - Amazon Compliance

What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode. Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released. To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley. Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps. Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work. In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss: 00:00 - Introduction 08:20 - Inside the Free AI Bootcamp for Amazon Sellers 10:51 - AI Accuracy, Processes, and Automation Costs 13:04 - How to Access the Free AI Bootcamp 14:43 - Bradley’s Mature Listing Audit Skill 17:05 - Finding Lost Traffic and Keyword Opportunities 22:18 - Personal AI Agents for Everyday Tasks 25:29 - Website Speed and AI Search Visibility 32:10 - How to Use PageSpeed Surgeon Skill 36:25 - Jo’s SOP Extraction Skill 39:17 - Setting Up Your Process Extraction Project 42:16 - Free Skill Downloads and Future Lessons

Amazon blocks Meta's Muse AI, but Walmart and Shopify welcome it. One major platform has three weeks of Black Friday deals coming up. There's a new business discount badge you might qualify for.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. AI shopping wars: Walmart welcomes AI agents while Amazon blocks Muse https://www.axios.com/2026/10/21/walmart-amazon-agents-muse Shopify Soars 33% in a Month on Meta’s Muse Deal: “Partnering Deeply” https://finance.yahoo.com/markets/stocks/articles/shopify-soars-33-month-meta-211440656.html Amazon Seller Central News: Earn the new Business Discount badge to get always-on visibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFBIR1FEVjdTWTZLWkNY TikTok Shop announces three-week Black Friday-Cyber Monday promotions https://www.retailbrew.com/stories/tiktok-shop-announces-three-week-black-friday-cyber-monday-promotions Amazon Seller Central News: Customize how your FBA returns are graded for resale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVNBSlc5OFZRTTZURVM3 Amazon Seller Central News: Extended return window for items bought in November and December 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xOTjk5QzVaTEIyUTdT In episode 565 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:43 - Ecommerce Vs Muse 03:36 - New Amazon Business Discount Badge 05:01 - A Way to Save Thousands of Dollars in Fees 08:38 - 3 Weeks of Black Friday Deals? 10:17 - Create PPC Rules with AI 12:44 - Updates to Amazon Grade and Resale Program 13:58 - Extended Amazon Return Window in November & December 15:10 - Free AI Bootcamp Course for Ecommerce Sellers 16:31 - Meet Bradley In Europe Next Week!

In this Outsourced to Optimized reunion, learn what happened after taking Amazon PPC in-house, how AI changed workflows, and which costly mistakes led to smarter testing and better results. What happens months after you take your Amazon advertising in-house? In this Outsourced to Optimized reunion, Carrie Miller welcomes back PPC expert Destaney Wishon and brand owner Jason Ross for an honest look at his progress since O2O Season 2. After learning to manage his campaigns with Helium 10 Ads, Jason gained the confidence to launch products more strategically, question recommendations, and connect advertising with his broader business goals. But his journey also included an expensive reminder that testing without proper controls can quickly hurt profitability.   One of Jason’s biggest breakthroughs came from Sponsored Brands. Selling dog and cat toys priced around $7.99 to $13.99, he initially assumed the format was better suited to bigger brands with higher-priced products. Since the series, Sponsored Brands has grown from roughly 5% to 26% of his advertising spend. Jason explains how focused audience targeting and showcasing newer products alongside established favorites helped him rethink the opportunity. Destaney breaks down why creative, bids, and campaign structure matter when evaluating whether an ad format can work for your brand.   AI has also changed how Jason manages the business. Using Claude with Helium 10’s MCP integration, he investigates campaign performance, receives daily alerts, and asks follow-up questions before acting on recommendations. A weekly profitability dashboard has replaced a reporting process that previously took about three hours every Friday. On the creative side, Jason combines real product photography with ChatGPT to develop image options, then gathers feedback through Helium 10 Audience. He shares one example where sales doubled the week after an image update, illustrating why faster, more affordable testing has become central to his approach.   The conversation also explores Amazon’s evolving advertising tools, audience personalization, and Sponsored Review Requests, which Destaney describes as being in alpha at the time of recording. Throughout the discussion, she emphasizes that easier access and automation still require clear business priorities and strategic judgment. Jason’s experience shows the value of understanding your advertising, whether you manage it yourself or work with an agency. Start with a clear objective, put controls around your experiments, and use what you learn to make your next decision stronger. Ready to put AI to work in your business? Check out Helium 10’s free AI Bootcamp for Ecommerce sellers with expert-led lessons and downloadable skills to help you get started: http://h10.me/aibootcamp In episode 564 of the AM/PM Podcast, Carrie, Destaney, and Jason discuss: 00:00 - Introduction 01:17 - An Outsourced to Optimized Series Reunion 03:24 - Applying the Lessons to Product Launches 05:47 - Growing With Sponsored Brands 11:30 - Audience Targeting and Costly Testing Mistakes 14:44 - Testing AMC Audiences With More Control 18:57 - Creating and Testing Product Images With AI 23:04 - Amazon Updates and Sponsored Review Requests 29:27 - Claude, Helium 10 MCP, and Profitability Reporting 31:45 - Should You Bring Amazon PPC In-House? 32:57 - Choosing AI Tools That Help Your Business 35:39 - Ranking, Low-Review Launches, and AI Bootcamp

TikTok Shop's new performance score, get your Walmart order even faster, and secure your Amazon account even more. These and more on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Walmart creates 1-hour express pickups as holiday shopping ramps up https://finance.yahoo.com/small-business/articles/walmart-creates-1-hour-express-141009486.html Shop performance score update takes effect October 15 on TikTok Shop US https://kolvant.com/news/tiktok-shop-new-performance-score-october/ Amazon Seller Central News: Return reasons now available for FBA Partial Refunds https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFgzWTc3QUtGRVhaTlhQ Amazon Seller Central News: Sign in to Seller Central easier with a passkey https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzZSMjdWNlJCNFpaOFg5 ShipStation Launches Ship with Walmart, Bringing Discounted Rates and Seller Protections Directly In the Platform https://www.shipstation.com/press/ship-with-walmart/   Join Bradley Sutton and Daniela Bolzmann from Mindful Goods next week for a workshop on improving your Amazon Brand Store with AI. Discover features inside Seller Central that many sellers haven’t seen yet and explore how to turn more Brand Store traffic into sales.   Get fresh ideas to put to work in your own store, just in time for the holiday season. Go to http://h10.me/brandstorewebinar to register   In episode 564 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:40 - TikTok Shop Performance Score Update 03:00 - Walmart 1 Hour Express Shipping 04:50 - MCP Expands With Keyword Tracking and TikTok Profit Data 15:24 - Register for Next Week’s Amazon Brand Store Webinar 16:11 - Amazon Partial Refund Updates 18:26 - How to Track Keyword Rankings 24 Times a Day 20:56 - Amazon Account Security Update

What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales. What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals. Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs. Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront. After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next. In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss: 00:00 - Introduction 02:27 - Ami Introduces Amazon’s New Product Success Team 05:10 - Product Market Fit and the First 90 Days 08:15 - Finding Unmet Demand With Product Opportunity Explorer 11:51 - Validate Your Product Idea Before Manufacturing 14:11 - Building a Product-Specific Launch Plan 17:04 - FBA New Selection Program Incentives 20:04 - Amazon’s Vision for an AI-Powered Launch Assistant 23:06 - Angie’s Amazon Business and Advertising Journey 24:53 - Customizing Brand Stores for Different Shoppers 31:56 - Bringing Advertising In-House 34:40 - Using AI to Find Wasted Ad Spend

TikTok AI-powered updates, Meta protocols for agentic commerce, and new ways to find and launch products on Amazon. These and more on today's Weekly Buzz episode!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en Meta discusses protocols for agentic commerce https://www.socialmediatoday.com/news/meta-discusses-protocols-for-agentic-commerce/832446/ Amazon Seller Central: Launch new products with confidence https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUURBVkEzUkJITDVZS1FV Walmart Opens Door To Retail Ad Dollars For Podcasts And Streaming Audio. https://www.podcastnewsdaily.com/news/walmart-opens-door-to-retail-ad-dollars-for-podcasts-and-streaming-audio/article_99cd7a67-24a9-43a6-9b4c-83f3debf129d.html In episode 561 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:40 - New TikTok Shop AI Updates 04:31 - Meta Creates Protocols for Agentic Commerce 06:13 - New Helium 10 Tools for Agent, MCP, & Mobile App 11:03 - Launch New Products on Amazon 13:28 - Automate Your TikTok Shop Ads 15:55 - Walmart is Teaming with Spotify