Care is Currency- Part 4

In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.Even when the core service stays the same, inconsistencies in the client experience create emotional dissonance for customers. Running the play exactly as designed is key to building trust at scale. Consistency becomes the real “wow factor.”🎧 Tap into Part 4 and discover why consistency builds the kind of brand loyalty that lasts.Key TakeawaysIntro (00:00)The importance of consistent customer experience (02:24)The haircut story: illustrating consistency (04:02)Consistency in coaching and customer experience (13:33)Metrics and consistency in customer experience (13:57)Secret shopping and improving consistency (16:14)The role of systems in consistency (21:45)The impact of consistent service on business success (22:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards.They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success.Listen to this episode now and discover how a little extra care can make a huge impact.(Be sure to check out Part 1 of the series if you missed it!)Key TakeawaysIntro (00:00)Accountability sessions in personal training (04:01)The importance of personalized care (06:24)Examples of accountability sessions in action (13:55)The role of accountability sessions in retention (20:12)The impact of personalized care on client loyalty (20:27)The analogy of poles in the ground (21:13) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience.The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform.Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability.Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation.Tune in to learn more!Key TakeawaysIntro (00:00)Lee Hodges' Professional Background (02:05)Transition to Torque and Philosophy (03:55)Torque's Unique Products and Design Philosophy (06:24)Torque's Process and Customer Service (11:29)Challenges and Solutions in the Fitness Industry (12:56)Future Trends and Industry Insights (13:08)Final Thoughts and Contact Information (28:14)Additional Resources:- Torque Fitness: https://www.torquefitness.com/—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team.They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director.👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing.Key TakeawaysIntro (00:00)Role of the director and time management (3:33)Day-to-day responsibilities of a director (7:04)Coaching the team and delegating tasks (18:28)Owner's role and support (26:08)Final thoughts (32:01)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business.Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.Key TakeawaysIntro (00:00)Starting over after leaving a toxic business partnership (01:16)Launching a niche concrete business with systemized quoting (03:28)Involving family in the Alloy franchise (06:26)Concrete vs. Alloy: similarities in process and systems (09:46)Managing people in concrete vs. fitness (11:44)Owner involvement in early stages of a franchise (14:06)The danger of letting go too early in "semi-absentee" ownership (18:19)Why Scott chose Alloy over other fitness concepts (20:27)Finding purpose and happiness in the fitness industry (28:25)Transitioning from obligation-based work to passion-driven business (32:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.Key TakeawaysIntro (00:00)What a learning management system is (02:31)Why Alloy needed a custom LMS (04:17)Designing for all learning styles (06:16)Real-world onboarding use cases (07:54)Behind-the-scenes of filming sessions (10:18)Building the LMS without external funding (11:47)Organizational strategy and team contributions (13:35)LMS teaches care, not just tasks (16:22)Integrating customer service and coaching (17:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren’t just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly’s role in coaching directors and helping owners move from pre-sale to full operation.If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy’s support system, this is a must-listen.Key TakeawaysIntro (00:00)Kelly’s background in fitness and education (03:03)Kelly’s role as Franchise Business Coach (05:53)Supporting new franchises post pre-sale (10:15)What sets top owners apart (12:57)Traits of strong directors and coaches (16:56)Coaching and training effectiveness (18:26)The importance of a growth mindset (21:23)Franchise success as a personal development opportunity (23:09)Lighthearted talk about taming wild animals (24:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchise process.Rick and Suzanne break down six ways to fund your Alloy franchise, demystify the SBA process, and explain how retirement accounts can be legally used, penalty-free. You’ll also learn why trusts may derail a HELOC and how personal guarantees are unavoidable but manageable.If you've ever hesitated to open a franchise because of funding uncertainty, this episode will give you clarity and confidence. Tune in and build the path to ownership with insight, not fear.Listen now and take control of your pricing with confidence.Key TakeawaysIntro (00:00)How to finance an Alloy franchise (02:32)Funding via cash or friends/family (03:13)SBA loans: pros, cons, and realities (06:24)401(k) rollover (ROBS): Structure and benefits (11:27)Using a HELOC: risks and strategy (14:49)Conventional loans through local banks (17:44)Comparing timeline and complexity across methods (20:06)Risk exposure by method (SBA, ROBS, HELOC) (22:08)Final take on personal risk and commitment (22:52)Additional Resources:Links MentionedFranFund: https://franfund.comBenetrends: https://www.benetrends.comSBA Loans: https://www.sba.gov/funding-programs/loans—-- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues that many people are stuck in rigid mental models and need to “quit to keep going.” Her research reveals how deeply society has ingrained the idea that quitting is failure, when it can actually be the most strategic move.The conversation dives into entrepreneurship, toxic positivity, the pitfalls of overcommitting to failing plans, and Courtney’s deeply personal health journey, including a cancer diagnosis linked to 9/11 exposure.If you’ve ever struggled to let go of a plan that isn’t working, this episode is a must-listen. Tap play and learn how adaptability could be your greatest asset.Key TakeawaysIntro (00:00)Courtney's journey to speaking and teaching (02:32)Resilience and adaptability (05:57)Adaptability in entrepreneurship  (09:11)Courtney's personal journey with cancer (21:42)The importance of change (28:19)Final thoughts and contact information (31:09)Additional Resources:CourtneyClark.com – Courtney’s website—-- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head.Business owners will also learn how empowering their staff to lead from within creates a more successful company culture. If you’re an entrepreneur, Mike’s advice will give you the tools to attract, lead, and keep the best talent.Listen in now to discover how "managing up" could change everything for you and your workplace.Key TakeawaysIntro (00:00)Mike’s Book for employees to empower themselves (03:28)Employees can be pivotal in a company’s success (05:03)Defining employees by their actions, not job title (07:08)Employees discussing Mike’s book as a team-building exercise (09:28)Employees must learn to lead themselves (10:10)Why you need to move C players out to make room for A players (22:21)How avoiding loss can sometimes prevent growth (29:16)Hiring the right people for the company culture is key (31:01)Additional Resources:The Standard Is You Book: https://thestandardisyou.com/Loud Rumor: https://www.loudrumor.com/Behind Gym Doors by Loud Rumor Podcast: https://www.loudrumor.com/podcasts/—-- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!