The AI Why with Liam Lawson podcast

Why 95% of AI Pilots Produce Zero ROI | Yasmeen Ahmad, Google Cloud

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In this episode, Yasmeen Ahmad, Managing Director of Product Management for Data & AI Cloud at Google Cloud, reveals why 80–90% of enterprise data is "dark" and untouched — and how Google Cloud is building the tools to finally unlock it. Yasmeen shares how BigQuery's new Knowledge Engine captures the invisible business context that human analysts have always carried in their heads, and why this semantic layer is the real unlock for enterprise AI in 2026. Yasmeen breaks down how enterprises are scaling from 50 to 2,000 autonomous AI agents, why continuous evaluation (not unit testing) is the only way to keep agents trustworthy, and what Google learned from seeing 50% of its own code now written by AI. She also explains why 95% of AI pilots produce zero measurable ROI — and why companies that partner with a platform like Google Cloud see dramatically different results. Plus, her contrarian take on governance: it's not the brake, it's what lets you drive 150 mph into the bend with confidence. Key Topics Covered Why 80–90% of enterprise data is "dark" unstructured data that GenAI can finally unlock How BigQuery's Knowledge Engine captures the invisible business context analysts carry in their heads The semantic layer: why the next big unlock is context, not just more powerful models How enterprises are scaling from 50 to 2,000 autonomous AI agents Intent-driven agentic AI: giving agents outcomes instead of step-by-step instructions Why continuous evaluation is replacing traditional unit testing for AI agents Google's internal AI adoption: 50% of code written by AI, 10% engineering efficiency gains Why 95% of AI pilots produce zero ROI and what changes that outcome AI governance as an accelerator — the "brakes that let you drive 150 mph" framework Why culture and founder mentality matter more than technology budget for AI success Episode Timestamps 00:00 - Introduction and welcome 00:50 - Being Scottish in Silicon Valley and the power of community 03:13 - The career thread: curiosity, pivots, and getting outside your comfort zone 06:20 - What makes data fascinating: the hidden stories inside numbers 07:48 - Why data is the lifeblood of enterprise AI 10:19 - 80–90% of enterprise data is "dark" and untouched 12:59 - What BigQuery actually does (explained simply) 14:50 - The invisible work: knowledge layers and business semantics 17:38 - The agentic AI moment: agents that think, plan, and execute 20:41 - From 50 to 2,000 autonomous agents inside enterprises 22:07 - Why you can't evaluate AI agents like traditional software 25:46 - Signals of AI readiness: Google's 50% AI-written code and Honeywell's 30% efficiency gains 30:21 - Why 95% of AI pilots produce zero ROI 35:37 - Governance as a speed accelerator, not a brake 39:53 - Who's best poised to win: culture over budget 45:59 - Why do you do what you do? Yasmeen's Socials: LinkedIn — https://www.linkedin.com/in/yasmeenahmaduk/ Partner Links Book Enterprise Training — https://www.upscaile.com/ Subscribe to our free newsletter — https://www.theaireport.ai/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

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