Let's Eat Balanced, promoting milk, succession planning and cattle genetics
The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost.
We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning.
And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup — because let’s be honest, even the acronyms need decoding.
SOME USEFUL BITS
Let’s Eat Balanced marks five years of success supporting British farming | AHDB
EBVs and indexes for suckler herds | AHDB
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