#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups

On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.

After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing

On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month.  He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy. 

B2B SaaS startups need to change how they manage and iterate on their websites.

You'll make these mistakes as a founder. Here's a better way to go to market early on.

In this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 years. 

Thinking about becoming a B2B startup marketer? Listen to this!

In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.

Should you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4

You need to be able to produce video marketing content at scale to succeed.