Account-Based Marketing podcast

Ep. 58 Hewlett Packard Enterprises: What's brand got to do with it?

05/12/2023

Account-Based Marketing

0:00

38:10

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization's growth strategy.

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