Reinvent B2B Customer Growth podcast

Reinvent B2B Customer Growth

Accenture Song

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

92 Episódios

Actian: Turning insights into client-led growth
27/11/2025
28:34
What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.
Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
28:30
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
09/10/2025
34:52
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Ep. 77 NetApp: Turning ABM ambition into impact
28/08/2025
24:12
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
Duco: The new rules of client-centric growth
25/07/2025
40:07
What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today's demanding B2B landscape.
Ep.76 KPMG: The blueprint for high-touch, high-impact ABM
17/07/2025
37:29
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
Ep.75 EY: Scaling ABM for global impact
19/06/2025
35:08
In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.
Ep.74 Autodesk: Reinventing relationships with the power of ABM
15/05/2025
34:52
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
Virtusa: A zero-distance approach to client-centric excellence
30/04/2025
27:27
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
Ep. 73 Hexagon: Elevating ABM with client-centric precision
17/04/2025
30:55
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

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